Fitness and classes · County · Virginia
Gyms and studios in Caroline County, VA
Competitor counts, household spending and official business counts for gyms and studios in Caroline County, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 83 out of 100: High
Ranked #40 of 2,088 scored counties
#5 of 95 scored counties in Virginia
- Listings
- 10
- 3 chain locations (30%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $9.7M
- On memberships, classes and admissions · $811 a household
- Spending per listing
- $972K
- 47% above the U.S.
- Listings per 10k households
- 8.3
- 44% below the U.S.
- Population, 2025
- 34,413
- +11.3% since 2020
See the gyms and studios around any address in Caroline County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Caroline County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, Caroline County has a Groundwork market score of 83 (high): #40 of 2,088 scored counties and #5 of 95 scored counties in Virginia. That puts it in the top 10% of counties for gyms and studios.
Map listings as of September 2026 show 10 gyms and studios in Caroline County. Of those, 3 are chain locations, or 30%, against 20% across the U.S. That comes to 8.3 for every 10,000 households, 44% below the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Caroline County comes to about $9.7M a year: $811 per household, 18% below the U.S. average. That works out to $972K per location, 47% above the U.S. figure of $662K.
Official counts show 3 businesses with payroll classed as fitness centers and recreation instruction in Caroline County in 2023. That is one for every 3,996 households, against one for every 1,641 across the U.S. Population estimates put the population change in Caroline County from 2020 to 2025 at +11.3%, faster than the U.S. (+3.1%).
How Caroline County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Caroline County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.3 | 14.2 | 14.9 |
| Spending per listing | $972K | $674K | $662K |
| Households per official establishment | 3,996 | 1,478 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +6.7% | +8.2% |
| Population growth, 2020–2025 | +11.3% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $811 | $960 | $983 |
| Median household income | $87,407 | $93,170 | $80,734 |
| Groundwork market score | 83 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 57
- Annual payroll, 2023
- $916K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 103 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Caroline County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Caroline County
- Population, 2025 estimate
- 34,413+11.3% since 2020
- Households
- 11,988
- Median age
- 40.2
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.3
- Land area
- 527 sq. mi.
- People per square mile
- 61
- Median household income
- $87,407+34.3% vs. 2015–2019, before inflation
- Average household income
- $103,835
- Median home value
- $307,700
- Jobs located here
- 6,321
- Daytime population
- 20,611Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Caroline County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Caroline County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for gyms and studios, numbered among those based in Virginia, with Caroline County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greene County, VA | 87 | 5 | 6.2 | $1.4M | +6.6% | #20 of 2,088 |
| 2Louisa County, VA | 86 | 6 | 3.9 | $2.1M | +13.6% | #21 of 2,088 |
| 3Poquoson city, VA | 84 | 6 | 12.7 | $847K | +6.6% | #37 of 2,088 |
| 4Frederick County, VA | 83 | 28 | 7.9 | $1.2M | +8.8% | #39 of 2,088 |
| 5Caroline County, VA | 83 | 10 | 8.3 | $972K | +11.3% | #40 of 2,088 |
| 6New Kent County, VA | 83 | 13 | 14.0 | $756K | +21.2% | #43 of 2,088 |
| 7Spotsylvania County, VA | 81 | 71 | 13.5 | $770K | +10.5% | #62 of 2,088 |
| 8Rockingham County, VA | 80 | 26 | 8.0 | $953K | +6.6% | #69 of 2,088 |
| 9Suffolk city, VA | 78 | 33 | 8.7 | $999K | +10.4% | #91 of 2,088 |
| 10King George County, VA | 78 | 15 | 14.8 | $715K | +10.5% | #99 of 2,088 |
Other business types in Caroline County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes83
- Gyms62
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Caroline County, VA?
There are 10 gyms and studios on map listings in Caroline County as of September 2026. 3 of them (30%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 3 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Caroline County, VA spend on memberships, classes and admissions?
About $9.7M a year, or $811 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 10 gyms and studios on map listings, it comes to $972K per location. It is estimated from the incomes of the 11,988 households in Caroline County and national spending patterns by income.
How does Caroline County, VA compare with the U.S. for gyms and studios?
Caroline County has 8.3 gyms and studios per 10,000 households, 44% below the U.S. rate of 14.9. Spending per location is $972K, 47% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Caroline County would have about 15, against 10 on map listings. There is one business with payroll in the industry for every 3,996 households, against one for every 1,641 across the U.S.
How fast is Caroline County, VA growing?
Population estimates put Caroline County at 34,413 people in 2025, up 11.3% since 2020, faster than the U.S. (+3.1%). It has 11,988 households. Median household income in Caroline County is $87,407, 8% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Caroline County scores 83 for gyms and studios (high), #40 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Caroline County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Caroline County
Screening a site or an acquisition in Caroline County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Caroline County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.