Fitness and classes · Small-town market · West Virginia
Gyms and studios in the Bluefield, WV-VA area
Competitor counts, household spending and official business counts for gyms and studios in the Bluefield, WV-VA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #399 of 535 scored small-town markets
#1 of 4 scored small-town markets based in West Virginia
- Listings
- 39
- 5 chain locations (13%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $20.8M
- On memberships, classes and admissions · $513 a household
- Spending per listing
- $533K
- 19% below the U.S.
- Listings per 10k households
- 9.6
- 36% below the U.S.
- Population, 2025
- 96,138
- −3.8% since 2020
See the gyms and studios around any address in the Bluefield area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Bluefield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in the Bluefield area comes to about $20.8M a year: $513 per household, 48% below the U.S. average. Spread across 39 gyms and studios, that is $533K per location, 19% below the U.S. figure of $662K.
There are 39 gyms and studios on map listings in the Bluefield area as of September 2026. 5 of them (13%) are chain locations, against 20% across the U.S. That comes to 9.6 for every 10,000 households, 36% below the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in the Bluefield area was 5 in 2023. That is one for every 8,103 households, against one for every 1,641 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $90K have gone to businesses classed as fitness centers and recreation instruction in the Bluefield area.
Population estimates put the population change in the Bluefield area from 2020 to 2025 at −3.8%, against +3.1% for the U.S. The Bluefield area scores 39 (lower middle) on the Groundwork market score for gyms and studios, ranking #399 of 535 scored small-town markets and #1 of 4 scored small-town markets based in West Virginia.
How the Bluefield area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bluefield area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.6 | 9.7 | 14.9 |
| Spending per listing | $533K | $614K | $662K |
| Households per official establishment | 8,103 | 3,554 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | −6.8% | +8.2% |
| Population growth, 2020–2025 | −3.8% | −1.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $513 | $595 | $983 |
| Median household income | $50,550 | $59,608 | $80,734 |
| Groundwork market score | 39 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 43
- Annual payroll, 2023
- $791K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 395 chain locations
- Listings at the U.S. rate for this spending
- 31The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $90K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Bluefield area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Bluefield area
- Population, 2025 estimate
- 96,138−3.8% since 2020
- Households
- 40,514
- Median age
- 44.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 938 sq. mi.
- People per square mile
- 105
- Median household income
- $50,550
- Average household income
- $70,787
- Median home value
- $120,000
- Jobs located here
- 33,948
- Daytime population
- 95,290Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bluefield area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Bluefield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across West Virginia
Every West Virginia market ranked →The highest-scoring small-town markets in West Virginia for gyms and studios, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Bluefield area marked.
Top small-town markets in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Cumberland, MD-WV | 52 | 35 | 9.1 | $619K | −1.3% | #252 of 535 |
| 1Bluefield, WV-VA | 39 | 39 | 9.6 | $533K | −3.8% | #399 of 535 |
| 2Fairmont, WV | 37 | 35 | 15.0 | $413K | −1.2% | #423 of 535 |
| 3Elkins, WV | 36 | 10 | 9.4 | $591K | −3.6% | #426 of 535 |
| 4Clarksburg, WV | 26 | 47 | 13.2 | $465K | −2.4% | #487 of 535 |
Other business types in the Bluefield area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes39
- Gyms35
- Yoga, Pilates and fitness studios
- Martial arts and dance studios24
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Bluefield, WV-VA area?
As of September 2026, map listings count 39 gyms and studios in the Bluefield area. 5 of them (13%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 5 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Bluefield, WV-VA area spend on memberships, classes and admissions?
About $20.8M a year, or $513 per household. That is 48% below the U.S. average (an index of 52, where 100 is the U.S. average). Spread across the 39 gyms and studios on map listings, it comes to $533K per location. It is estimated from the incomes of the 40,514 households in the Bluefield area and national spending patterns by income.
How does the Bluefield, WV-VA area compare with the U.S. for gyms and studios?
The Bluefield area has 9.6 gyms and studios per 10,000 households, 36% below the U.S. rate of 14.9. Spending per location is $533K, 19% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Bluefield area would have about 31, against 39 on map listings. There is one business with payroll in the industry for every 8,103 households, against one for every 1,641 across the U.S.
How fast is the Bluefield, WV-VA area growing?
Population estimates put the Bluefield area at 96,138 people in 2025, down 3.8% since 2020, against +3.1% for the U.S. It has 40,514 households. The median household income in the Bluefield area is $50,550 a year, 37% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Bluefield area scores 39 for gyms and studios (lower middle), #399 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bluefield area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Bluefield area
Screening a site or an acquisition in the Bluefield area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bluefield area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.