Groundwork

Fitness and classes · County · Virginia

Gyms and studios in Floyd County, VA

Competitor counts, household spending and official business counts for gyms and studios in Floyd County, VA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 37 out of 100: Lower middle

Ranked #1,582 of 2,088 scored counties
#66 of 95 scored counties in Virginia

Listings
7
2 chain locations (29%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$4M
On memberships, classes and admissions · $604 a household
Spending per listing
$572K
14% below the U.S.
Listings per 10k households
10.6
29% below the U.S.
Population, 2025
15,789
+2.1% since 2020

See the gyms and studios around any address in Floyd County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Floyd County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Floyd County scores 37 (lower middle) on the Groundwork market score for gyms and studios, ranking #1,582 of 2,088 scored counties and #66 of 95 scored counties in Virginia. That puts it in the bottom quarter of counties.

Household spending on memberships, classes and admissions in Floyd County comes to about $4M a year: $604 per household, 39% below the U.S. average. Spread across 7 gyms and studios, that is $572K per location, 14% below the U.S. figure of $662K.

Floyd County has 7 gyms and studios on map listings as of September 2026. Chain locations make up 29% of them, against 20% across the U.S. That is 10.6 per 10,000 households, 29% below the U.S. rate of 14.9.

Official counts don’t publish a figure for fitness centers and recreation instruction in Floyd County, since they leave out counts under 3. Population estimates show Floyd County grew 2.1% from 2020 to 2025, slower than the U.S. (+3.1%).

How Floyd County compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Floyd County, VA compared with Virginia and the U.S.
MeasureFloyd CountyVirginiaU.S.
Listings per 10k households10.614.214.9
Spending per listing$572K$674K$662K
Households per official establishmentn/a1,4781,641
Official establishment growth, 2019–2023n/a+6.7%+8.2%
Population growth, 2020–2025+2.1%+2.8%+3.1%
Spending per household on memberships, classes and admissions$604$960$983
Median household income$62,191$93,170$80,734
Groundwork market score3750

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
72 chain locations
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Floyd County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Floyd County

Population, 2025 estimate
15,789+2.1% since 2020
Households
6,627
Median age
47.7
Homes lived in by their owners
84%
Vehicles per household
2.3
Land area
381 sq. mi.
People per square mile
41
Median household income
$62,191+20.7% vs. 2015–2019, before inflation
Average household income
$85,184
Median home value
$225,400
Jobs located here
3,579
Daytime population
12,782Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Floyd County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Floyd County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for gyms and studios, numbered among those based in Virginia, with Floyd County marked.

Top counties in Virginia

Counties in Virginia ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Greene County, VA8756.2$1.4M+6.6%#20 of 2,088
2Louisa County, VA8663.9$2.1M+13.6%#21 of 2,088
3Poquoson city, VA84612.7$847K+6.6%#37 of 2,088
4Frederick County, VA83287.9$1.2M+8.8%#39 of 2,088
5Caroline County, VA83108.3$972K+11.3%#40 of 2,088
6New Kent County, VA831314.0$756K+21.2%#43 of 2,088
7Spotsylvania County, VA817113.5$770K+10.5%#62 of 2,088
8Rockingham County, VA80268.0$953K+6.6%#69 of 2,088
9Suffolk city, VA78338.7$999K+10.4%#91 of 2,088
10King George County, VA781514.8$715K+10.5%#99 of 2,088
66Floyd County, VA37710.6$572K+2.1%#1,582 of 2,088

Other business types in Floyd County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Floyd County, VA?

Map listings as of September 2026 show 7 gyms and studios in Floyd County. 2 of them (29%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Floyd County: counts under 3 are left out.

How much do households in Floyd County, VA spend on memberships, classes and admissions?

About $4M a year, or $604 per household. That is 39% below the U.S. average (an index of 61, where 100 is the U.S. average). Spread across the 7 gyms and studios on map listings, it comes to $572K per location. It is estimated from the incomes of the 6,627 households in Floyd County and national spending patterns by income.

How does Floyd County, VA compare with the U.S. for gyms and studios?

Floyd County has 10.6 gyms and studios per 10,000 households, 29% below the U.S. rate of 14.9. Spending per location is $572K, 14% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Floyd County would have about 6, against 7 on map listings.

How fast is Floyd County, VA growing?

Population estimates put Floyd County at 15,789 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 6,627 households. The median household income in Floyd County is $62,191 a year, 23% below the U.S. median of $80,734. That rose 20.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Floyd County scores 37 for gyms and studios (lower middle), #1,582 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Floyd County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Floyd County

Screening a site or an acquisition in Floyd County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Floyd County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.