Fitness and classes · County · Virginia
Gyms and studios in Staunton city, VA
The gyms and studios in Staunton city, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #1,886 of 2,088 scored counties
#81 of 95 scored counties in Virginia
- Listings
- 14
- 3 chain locations (21%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $6.7M
- On memberships, classes and admissions · $594 a household
- Spending per listing
- $480K
- 28% below the U.S.
- Listings per 10k households
- 12.4
- 17% below the U.S.
- Population, 2025
- 26,801
- +3.8% since 2020
See the gyms and studios around any address in Staunton city
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Staunton city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms and studios in Staunton city is 26 (lower middle), #1,886 of 2,088 scored counties and #81 of 95 scored counties in Virginia. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 14 gyms and studios in Staunton city. Of those, 3 are chain locations, or 21%, against 20% across the U.S. That comes to 12.4 for every 10,000 households, 17% below the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Staunton city comes to about $6.7M a year: $594 per household, 40% below the U.S. average. Spread across 14 gyms and studios, that is $480K per location, 28% below the U.S. figure of $662K.
Official counts show 12 businesses with payroll classed as fitness centers and recreation instruction in Staunton city in 2023. That is one for every 942 households, against one for every 1,641 across the U.S. Population estimates put the population change in Staunton city from 2020 to 2025 at +3.8%, faster than the U.S. (+3.1%).
How Staunton city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Staunton city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.4 | 14.2 | 14.9 |
| Spending per listing | $480K | $674K | $662K |
| Households per official establishment | 942 | 1,478 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +6.7% | +8.2% |
| Population growth, 2020–2025 | +3.8% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $594 | $960 | $983 |
| Median household income | $65,581 | $93,170 | $80,734 |
| Groundwork market score | 26 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 12
- Employees, 2023
- 204
- Annual payroll, 2023
- $3.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 143 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Staunton city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Staunton city
- Population, 2025 estimate
- 26,801+3.8% since 2020
- Households
- 11,309
- Median age
- 41.4
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.7
- Land area
- 20 sq. mi.
- People per square mile
- 1,303
- Median household income
- $65,581+24.7% vs. 2015–2019, before inflation
- Average household income
- $82,942
- Median home value
- $259,200
- Jobs located here
- 11,910
- Daytime population
- 25,488Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Staunton city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Staunton city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for gyms and studios, numbered among those based in Virginia, with Staunton city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greene County, VA | 87 | 5 | 6.2 | $1.4M | +6.6% | #20 of 2,088 |
| 2Louisa County, VA | 86 | 6 | 3.9 | $2.1M | +13.6% | #21 of 2,088 |
| 3Poquoson city, VA | 84 | 6 | 12.7 | $847K | +6.6% | #37 of 2,088 |
| 4Frederick County, VA | 83 | 28 | 7.9 | $1.2M | +8.8% | #39 of 2,088 |
| 5Caroline County, VA | 83 | 10 | 8.3 | $972K | +11.3% | #40 of 2,088 |
| 6New Kent County, VA | 83 | 13 | 14.0 | $756K | +21.2% | #43 of 2,088 |
| 7Spotsylvania County, VA | 81 | 71 | 13.5 | $770K | +10.5% | #62 of 2,088 |
| 8Rockingham County, VA | 80 | 26 | 8.0 | $953K | +6.6% | #69 of 2,088 |
| 9Suffolk city, VA | 78 | 33 | 8.7 | $999K | +10.4% | #91 of 2,088 |
| 10King George County, VA | 78 | 15 | 14.8 | $715K | +10.5% | #99 of 2,088 |
| 81Staunton city, VA | 26 | 14 | 12.4 | $480K | +3.8% | #1,886 of 2,088 |
Other business types in Staunton city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes26
- Gyms36
- Yoga, Pilates and fitness studios
- Martial arts and dance studios21
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Staunton city, VA?
Staunton city has 14 gyms and studios on map listings as of September 2026. 3 of them (21%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 12 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Staunton city, VA spend on memberships, classes and admissions?
About $6.7M a year, or $594 per household. That is 40% below the U.S. average (an index of 60, where 100 is the U.S. average). Spread across the 14 gyms and studios on map listings, it comes to $480K per location. It is estimated from the incomes of the 11,309 households in Staunton city and national spending patterns by income.
How does Staunton city, VA compare with the U.S. for gyms and studios?
Staunton city has 12.4 gyms and studios per 10,000 households, 17% below the U.S. rate of 14.9. Spending per location is $480K, 28% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Staunton city would have about 10, against 14 on map listings. There is one business with payroll in the industry for every 942 households, against one for every 1,641 across the U.S.
How fast is Staunton city, VA growing?
Population estimates put Staunton city at 26,801 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 11,309 households. Median household income in Staunton city is $65,581, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Staunton city scores 26 for gyms and studios (lower middle), #1,886 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Staunton city. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Staunton city
Screening a site or an acquisition in Staunton city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Staunton city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.