Fitness and classes · County · Virginia
Gyms and studios in Martinsville city, VA
How Martinsville city, VA compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #1,846 of 2,088 scored counties
#76 of 95 scored counties in Virginia
- Listings
- 6
- 1 chain location (17%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $2.9M
- On memberships, classes and admissions · $513 a household
- Spending per listing
- $488K
- 26% below the U.S.
- Listings per 10k households
- 10.5
- 30% below the U.S.
- Population, 2025
- 13,849
- +2.8% since 2020
See the gyms and studios around any address in Martinsville city
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Martinsville city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms and studios in Martinsville city is 28 (lower middle), #1,846 of 2,088 scored counties and #76 of 95 scored counties in Virginia. That puts it in the bottom quarter of counties.
Households in Martinsville city spend about $2.9M a year on memberships, classes and admissions, or $513 per household, 48% below the U.S. average. Spread across 6 gyms and studios, that is $488K per location, 26% below the U.S. figure of $662K.
Martinsville city has 6 gyms and studios on map listings as of September 2026. One of them (17%) is a chain location, against 20% across the U.S. That comes to 10.5 for every 10,000 households, 30% below the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in Martinsville city, since they leave out counts under 3. Population estimates put the population change in Martinsville city from 2020 to 2025 at +2.8%, in step with the U.S. (+3.1%).
How Martinsville city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Martinsville city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.5 | 14.2 | 14.9 |
| Spending per listing | $488K | $674K | $662K |
| Households per official establishment | n/a | 1,478 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +6.7% | +8.2% |
| Population growth, 2020–2025 | +2.8% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $513 | $960 | $983 |
| Median household income | $46,727 | $93,170 | $80,734 |
| Groundwork market score | 28 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 61 chain location
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Martinsville city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Martinsville city
- Population, 2025 estimate
- 13,849+2.8% since 2020
- Households
- 5,711
- Median age
- 37.1
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.5
- Land area
- 11 sq. mi.
- People per square mile
- 1,247
- Median household income
- $46,727+36.0% vs. 2015–2019, before inflation
- Average household income
- $67,985
- Median home value
- $98,400
- Jobs located here
- 8,670
- Daytime population
- 16,559Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Martinsville city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Martinsville city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for gyms and studios, numbered among those based in Virginia, with Martinsville city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greene County, VA | 87 | 5 | 6.2 | $1.4M | +6.6% | #20 of 2,088 |
| 2Louisa County, VA | 86 | 6 | 3.9 | $2.1M | +13.6% | #21 of 2,088 |
| 3Poquoson city, VA | 84 | 6 | 12.7 | $847K | +6.6% | #37 of 2,088 |
| 4Frederick County, VA | 83 | 28 | 7.9 | $1.2M | +8.8% | #39 of 2,088 |
| 5Caroline County, VA | 83 | 10 | 8.3 | $972K | +11.3% | #40 of 2,088 |
| 6New Kent County, VA | 83 | 13 | 14.0 | $756K | +21.2% | #43 of 2,088 |
| 7Spotsylvania County, VA | 81 | 71 | 13.5 | $770K | +10.5% | #62 of 2,088 |
| 8Rockingham County, VA | 80 | 26 | 8.0 | $953K | +6.6% | #69 of 2,088 |
| 9Suffolk city, VA | 78 | 33 | 8.7 | $999K | +10.4% | #91 of 2,088 |
| 10King George County, VA | 78 | 15 | 14.8 | $715K | +10.5% | #99 of 2,088 |
| 76Martinsville city, VA | 28 | 6 | 10.5 | $488K | +2.8% | #1,846 of 2,088 |
Other business types in Martinsville city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes28
- Gyms
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Martinsville city, VA?
Map listings as of September 2026 show 6 gyms and studios in Martinsville city. One of them (17%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Martinsville city: counts under 3 are left out.
How much do households in Martinsville city, VA spend on memberships, classes and admissions?
About $2.9M a year, or $513 per household. That is 48% below the U.S. average (an index of 52, where 100 is the U.S. average). Spread across the 6 gyms and studios on map listings, it comes to $488K per location. It is estimated from the incomes of the 5,711 households in Martinsville city and national spending patterns by income.
How does Martinsville city, VA compare with the U.S. for gyms and studios?
Martinsville city has 10.5 gyms and studios per 10,000 households, 30% below the U.S. rate of 14.9. Spending per location is $488K, 26% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Martinsville city would have about 4, against 6 on map listings.
How fast is Martinsville city, VA growing?
Population estimates put Martinsville city at 13,849 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 5,711 households. The median household income in Martinsville city is $46,727 a year, 42% below the U.S. median of $80,734. That rose 36.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Martinsville city scores 28 for gyms and studios (lower middle), #1,846 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Martinsville city. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Martinsville city
Screening a site or an acquisition in Martinsville city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Martinsville city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.