Market rankings · Montana
Gyms and studios in Montana
Every metro area, small-town market and county in Montana, ranked by the Groundwork market score for gyms and studios, with competitor counts and household spending for each.
- Listings
- 746
- 101 chain locations (14%)
- Official establishments
- 365
- +18.5% since 2019
- Household spending a year
- $459.2M
- On memberships, classes and admissions
- Listings per 10k households
- 16.3
- 9% above the U.S.
- Spending per listing
- $616K
- 7% below the U.S.
- Rank among states
- #38 of 51
- Market score 43 · Lower middle
A site report maps the gyms and studios on map listings around any address in Montana by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Montana has 746 gyms and studios on map listings as of September 2026. Of those, 101 are chain locations, or 14%, against 20% across the U.S. That comes to 16.3 for every 10,000 households, 9% above the U.S. rate of 14.9.
At $1,001 per household (2% above the U.S. average), households in Montana spend about $459.2M a year on memberships, classes and admissions. That works out to $616K per location, 7% below the U.S. figure of $662K.
In 2023, official counts showed 365 businesses with payroll in Montana classed as fitness centers and recreation instruction, up 18.5% from 2019. That is one for every 1,257 households, against one for every 1,641 across the U.S. Across the U.S., the count rose 8.2% over the same years. Since fiscal 2022, 24 SBA-backed loans worth $12.6M have gone to businesses classed as fitness centers and recreation instruction in Montana.
Among the 50 states and DC, Montana ranks #38 for gyms and studios, with a Groundwork market score of 43 (lower middle). Of the 5 scored metro areas in or partly in Montana, the Helena metro area scores highest (55). Of the 2 scored small-town markets in or partly in Montana, the Kalispell area scores highest (49).
Every market in Montana for gyms and studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Montana, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Helena, MT | 55 | 69 | 17.7 | $616K | +7.7% | #139 of 387 |
| 2Bozeman, MT | 52 | 111 | 21.7 | $602K | +7.7% | #169 of 387 |
| 3Billings, MT | 51 | 136 | 17.4 | $615K | +4.8% | #182 of 387 |
| 4Great Falls, MT | 47 | 50 | 14.0 | $651K | +0.7% | #214 of 387 |
| 5Missoula, MT | 47 | 96 | 17.5 | $592K | +4.7% | #218 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kalispell, MT | 49 | 89 | 20.1 | $510K | +10.1% | #300 of 535 |
| 2Butte-Silver Bow, MT | 37 | 28 | 18.2 | $433K | +2.6% | #422 of 535 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Carbon County, MT | 91 | 5 | 10.7 | $1M | +9.1% | #11 of 2,088 |
| 2Jefferson County, MT | 86 | 8 | 16.0 | $810K | +9.8% | #25 of 2,088 |
| 3Fergus County, MT | 71 | 5 | 9.4 | $851K | +3.1% | #232 of 2,088 |
| 4Park County, MT | 71 | 12 | 14.3 | $714K | +5.7% | #240 of 2,088 |
| 5Lincoln County, MT | 65 | 9 | 9.9 | $696K | +13.1% | #423 of 2,088 |
| 6Ravalli County, MT | 65 | 31 | 16.6 | $559K | +9.4% | #430 of 2,088 |
| 7Custer County, MT | 64 | 6 | 11.9 | $745K | +1.5% | #458 of 2,088 |
| 8Lake County, MT | 64 | 19 | 15.1 | $601K | +6.9% | #472 of 2,088 |
| 9Richland County, MT | 56 | 7 | 15.8 | $686K | −1.3% | #774 of 2,088 |
| 10Gallatin County, MT | 52 | 111 | 21.7 | $602K | +7.7% | #973 of 2,088 |
| 11Cascade County, MT | 48 | 50 | 14.0 | $651K | +0.7% | #1,162 of 2,088 |
| 12Lewis and Clark County, MT | 48 | 58 | 18.6 | $571K | +5.8% | #1,176 of 2,088 |
| 13Missoula County, MT | 47 | 95 | 18.0 | $580K | +4.4% | #1,214 of 2,088 |
| 14Yellowstone County, MT | 47 | 129 | 18.5 | $575K | +4.5% | #1,217 of 2,088 |
| 15Flathead County, MT | 46 | 89 | 20.1 | $510K | +10.1% | #1,277 of 2,088 |
| 16Hill County, MT | 34 | 9 | 14.5 | $515K | −0.5% | #1,673 of 2,088 |
| 17Silver Bow County, MT | 34 | 28 | 18.2 | $433K | +2.6% | #1,686 of 2,088 |
| Glacier County, MT | Not scored | 2 | 4.7 | $1.5M | −2.0% | |
| Sanders County, MT | Not scored | 3 | 5.5 | $1.4M | +12.9% | |
| Big Horn County, MT | Not scored | 2 | 5.2 | $1.4M | −2.5% | |
| Roosevelt County, MT | Not scored | 4 | 12.9 | $583K | −5.2% | |
| Beaverhead County, MT | Not scored | 6 | 14.3 | $577K | +7.1% | |
| Deer Lodge County, MT | Not scored | 6 | 13.4 | $568K | +3.0% | |
| Madison County, MT | Not scored | 6 | 16.0 | $599K | +15.8% | |
| Stillwater County, MT | Not scored | 2 | 5.2 | $2.3M | +5.0% |
Show all 56 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Dawson County, MT | Not scored | 8 | 22.1 | $402K | −2.6% | |
| Rosebud County, MT | Not scored | 3 | 9.8 | $827K | −0.7% | |
| Broadwater County, MT | Not scored | 3 | 10.6 | $971K | +23.8% | |
| Valley County, MT | Not scored | 3 | 10.2 | $841K | −2.4% | |
| Powell County, MT | Not scored | 3 | 12.3 | $650K | +3.1% | |
| Blaine County, MT | Not scored | 1 | 4.4 | $2M | −2.1% | |
| Teton County, MT | Not scored | 2 | 8.1 | $1M | +3.9% | |
| Pondera County, MT | Not scored | 1 | 4.4 | $1.7M | +3.2% | |
| Chouteau County, MT | Not scored | 1 | 4.6 | $1.7M | −0.8% | |
| Musselshell County, MT | Not scored | 2 | 9.3 | $858K | +17.6% | |
| Toole County, MT | Not scored | 0 | 0.0 | n/a | +4.9% | |
| Mineral County, MT | Not scored | 1 | 4.7 | $1.7M | +13.5% | |
| Phillips County, MT | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Sweet Grass County, MT | Not scored | 2 | 12.9 | $733K | +2.4% | |
| Sheridan County, MT | Not scored | 2 | 13.6 | $692K | −2.9% | |
| Granite County, MT | Not scored | 7 | 46.2 | $177K | +10.6% | |
| Fallon County, MT | Not scored | 1 | 8.5 | $1.3M | −2.3% | |
| Judith Basin County, MT | Not scored | 1 | 10.9 | $920K | +6.8% | |
| Wheatland County, MT | Not scored | 0 | 0.0 | n/a | +1.2% | |
| Meagher County, MT | Not scored | 1 | 10.8 | $859K | +11.2% | |
| Liberty County, MT | Not scored | 0 | 0.0 | n/a | +0.1% | |
| Powder River County, MT | Not scored | 2 | 28.2 | $334K | +5.1% | |
| McCone County, MT | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Daniels County, MT | Not scored | 0 | 0.0 | n/a | −2.3% | |
| Carter County, MT | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Prairie County, MT | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Wibaux County, MT | Not scored | 0 | 0.0 | n/a | −5.4% | |
| Garfield County, MT | Not scored | 0 | 0.0 | n/a | −1.9% | |
| Golden Valley County, MT | Not scored | 0 | 0.0 | n/a | +2.7% | |
| Treasure County, MT | Not scored | 0 | 0.0 | n/a | −4.0% | |
| Petroleum County, MT | Not scored | 0 | 0.0 | n/a | +9.2% |
Markets with fewer than 5 gyms and studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms and studios are in Montana?
Map listings as of September 2026 show 746 gyms and studios in Montana. 101 of them (14%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 365 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 18.5% from 2019.
How much do households in Montana spend on memberships, classes and admissions?
About $459.2M a year, or $1,001 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 746 gyms and studios on map listings, it comes to $616K per location. It is estimated from the incomes of the 458,859 households in Montana and national spending patterns by income.
How does Montana compare with the U.S. for gyms and studios?
Montana has 16.3 gyms and studios per 10,000 households, 9% above the U.S. rate of 14.9. Spending per location is $616K, 7% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Montana would have about 694, against 746 on map listings. There is one business with payroll in the industry for every 1,257 households, against one for every 1,641 across the U.S. The official count rose 18.5% from 2019 to 2023, against +8.2% for the U.S.
Which market in Montana has the highest market score for gyms and studios?
Among 5 scored metro areas in or partly in Montana, the Helena metro area scores highest, at 55 (upper middle). Among 2 scored small-town markets in or partly in Montana, the Kalispell area scores highest, at 49 (lower middle). Among 17 scored counties in Montana, Carbon County scores highest, at 91 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Montana scores 43 for gyms and studios (lower middle), #38 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Montana. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for gyms and studios across the U.S. · All business types in Montana
Related business types in Montana
- Gyms394 listings
- Yoga, Pilates and fitness studios140 listings
- Martial arts and dance studios212 listings
Screening a site or an acquisition in Montana?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.