Fitness and classes · County · Virginia
Gyms and studios in Pulaski County, VA
The gyms and studios in Pulaski County, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #1,426 of 2,088 scored counties
#59 of 95 scored counties in Virginia
- Listings
- 15
- 3 chain locations (20%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $8.7M
- On memberships, classes and admissions · $603 a household
- Spending per listing
- $581K
- 12% below the U.S.
- Listings per 10k households
- 10.4
- 30% below the U.S.
- Population, 2025
- 33,586
- −0.6% since 2020
See the gyms and studios around any address in Pulaski County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pulaski County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in Pulaski County comes to about $8.7M a year: $603 per household, 39% below the U.S. average. That works out to $581K per location, 12% below the U.S. figure of $662K.
There are 15 gyms and studios on map listings in Pulaski County as of September 2026. Of those, 3 are chain locations, or 20%, against 20% across the U.S. That comes to 10.4 for every 10,000 households, 30% below the U.S. rate of 14.9.
Official counts show 4 businesses with payroll classed as fitness centers and recreation instruction in Pulaski County in 2023. That is one for every 3,614 households, against one for every 1,641 across the U.S.
Between 2020 and 2025, the population of Pulaski County declined 0.6%, against +3.1% for the U.S. The Groundwork market score for gyms and studios in Pulaski County is 42 (lower middle), #1,426 of 2,088 scored counties and #59 of 95 scored counties in Virginia.
How Pulaski County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pulaski County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.4 | 14.2 | 14.9 |
| Spending per listing | $581K | $674K | $662K |
| Households per official establishment | 3,614 | 1,478 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +6.7% | +8.2% |
| Population growth, 2020–2025 | −0.6% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $603 | $960 | $983 |
| Median household income | $62,028 | $93,170 | $80,734 |
| Groundwork market score | 42 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 4
- Employees, 2023
- 55
- Annual payroll, 2023
- $695K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 153 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Pulaski County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pulaski County
- Population, 2025 estimate
- 33,586−0.6% since 2020
- Households
- 14,456
- Median age
- 46.3
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 320 sq. mi.
- People per square mile
- 105
- Median household income
- $62,028+15.2% vs. 2015–2019, before inflation
- Average household income
- $83,453
- Median home value
- $191,700
- Jobs located here
- 14,839
- Daytime population
- 34,353Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pulaski County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Pulaski County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for gyms and studios, numbered among those based in Virginia, with Pulaski County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greene County, VA | 87 | 5 | 6.2 | $1.4M | +6.6% | #20 of 2,088 |
| 2Louisa County, VA | 86 | 6 | 3.9 | $2.1M | +13.6% | #21 of 2,088 |
| 3Poquoson city, VA | 84 | 6 | 12.7 | $847K | +6.6% | #37 of 2,088 |
| 4Frederick County, VA | 83 | 28 | 7.9 | $1.2M | +8.8% | #39 of 2,088 |
| 5Caroline County, VA | 83 | 10 | 8.3 | $972K | +11.3% | #40 of 2,088 |
| 6New Kent County, VA | 83 | 13 | 14.0 | $756K | +21.2% | #43 of 2,088 |
| 7Spotsylvania County, VA | 81 | 71 | 13.5 | $770K | +10.5% | #62 of 2,088 |
| 8Rockingham County, VA | 80 | 26 | 8.0 | $953K | +6.6% | #69 of 2,088 |
| 9Suffolk city, VA | 78 | 33 | 8.7 | $999K | +10.4% | #91 of 2,088 |
| 10King George County, VA | 78 | 15 | 14.8 | $715K | +10.5% | #99 of 2,088 |
| 59Pulaski County, VA | 42 | 15 | 10.4 | $581K | −0.6% | #1,426 of 2,088 |
Other business types in Pulaski County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes42
- Gyms31
- Yoga, Pilates and fitness studios
- Martial arts and dance studios30
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Pulaski County, VA?
As of September 2026, map listings count 15 gyms and studios in Pulaski County. 3 of them (20%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 4 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Pulaski County, VA spend on memberships, classes and admissions?
About $8.7M a year, or $603 per household. That is 39% below the U.S. average (an index of 61, where 100 is the U.S. average). Spread across the 15 gyms and studios on map listings, it comes to $581K per location. It is estimated from the incomes of the 14,456 households in Pulaski County and national spending patterns by income.
How does Pulaski County, VA compare with the U.S. for gyms and studios?
Pulaski County has 10.4 gyms and studios per 10,000 households, 30% below the U.S. rate of 14.9. Spending per location is $581K, 12% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Pulaski County would have about 13, against 15 on map listings. There is one business with payroll in the industry for every 3,614 households, against one for every 1,641 across the U.S.
How fast is Pulaski County, VA growing?
Population estimates put Pulaski County at 33,586 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 14,456 households. The median household income in Pulaski County is $62,028 a year, 23% below the U.S. median of $80,734. That rose 15.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pulaski County scores 42 for gyms and studios (lower middle), #1,426 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pulaski County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Pulaski County
Screening a site or an acquisition in Pulaski County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pulaski County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.