Fitness and classes · County · Virginia
Gyms and studios in Hanover County, VA
The gyms and studios in Hanover County, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,118 of 2,088 scored counties
#47 of 95 scored counties in Virginia
- Listings
- 77
- 15 chain locations (19%)
- Official establishments
- 41
- +20.6% since 2019
- Household spending a year
- $45.2M
- On memberships, classes and admissions · $1,058 a household
- Spending per listing
- $587K
- 11% below the U.S.
- Listings per 10k households
- 18.0
- 21% above the U.S.
- Population, 2025
- 116,423
- +5.6% since 2020
See the gyms and studios around any address in Hanover County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hanover County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Hanover County spend about $45.2M a year on memberships, classes and admissions, or $1,058 per household, 8% above the U.S. average. That is about $587K of household spending for each location on map listings, 11% below the U.S. figure of $662K.
Hanover County has 77 gyms and studios on map listings as of September 2026. 15 of them (19%) are chain locations, against 20% across the U.S. Per 10,000 households, that is 18.0, 21% above the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Hanover County was 41 in 2023, up 20.6% from 2019. That is one for every 1,041 households, against one for every 1,641 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $396K have gone to businesses classed as fitness centers and recreation instruction in Hanover County.
Population estimates put the population change in Hanover County from 2020 to 2025 at +5.6%, faster than the U.S. (+3.1%). Hanover County scores 49 (lower middle) on the Groundwork market score for gyms and studios, ranking #1,118 of 2,088 scored counties and #47 of 95 scored counties in Virginia.
How Hanover County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hanover County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.0 | 14.2 | 14.9 |
| Spending per listing | $587K | $674K | $662K |
| Households per official establishment | 1,041 | 1,478 | 1,641 |
| Official establishment growth, 2019–2023 | +20.6% | +6.7% | +8.2% |
| Population growth, 2020–2025 | +5.6% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,058 | $960 | $983 |
| Median household income | $112,805 | $93,170 | $80,734 |
| Groundwork market score | 49 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 34 → 41+20.6% over the period
- Employees, 2023
- 676
- Annual payroll, 2023
- $9.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 7715 chain locations
- Listings at the U.S. rate for this spending
- 68The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $396K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Hanover County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hanover County
- Population, 2025 estimate
- 116,423+5.6% since 2020
- Households
- 42,688
- Median age
- 43.4
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.3
- Land area
- 468 sq. mi.
- People per square mile
- 241
- Median household income
- $112,805+26.2% vs. 2015–2019, before inflation
- Average household income
- $139,805
- Median home value
- $400,400
- Jobs located here
- 61,897
- Daytime population
- 116,596Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hanover County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Hanover County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for gyms and studios, numbered among those based in Virginia, with Hanover County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greene County, VA | 87 | 5 | 6.2 | $1.4M | +6.6% | #20 of 2,088 |
| 2Louisa County, VA | 86 | 6 | 3.9 | $2.1M | +13.6% | #21 of 2,088 |
| 3Poquoson city, VA | 84 | 6 | 12.7 | $847K | +6.6% | #37 of 2,088 |
| 4Frederick County, VA | 83 | 28 | 7.9 | $1.2M | +8.8% | #39 of 2,088 |
| 5Caroline County, VA | 83 | 10 | 8.3 | $972K | +11.3% | #40 of 2,088 |
| 6New Kent County, VA | 83 | 13 | 14.0 | $756K | +21.2% | #43 of 2,088 |
| 7Spotsylvania County, VA | 81 | 71 | 13.5 | $770K | +10.5% | #62 of 2,088 |
| 8Rockingham County, VA | 80 | 26 | 8.0 | $953K | +6.6% | #69 of 2,088 |
| 9Suffolk city, VA | 78 | 33 | 8.7 | $999K | +10.4% | #91 of 2,088 |
| 10King George County, VA | 78 | 15 | 14.8 | $715K | +10.5% | #99 of 2,088 |
| 47Hanover County, VA | 49 | 77 | 18.0 | $587K | +5.6% | #1,118 of 2,088 |
Other business types in Hanover County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes49
- Gyms55
- Yoga, Pilates and fitness studios62
- Martial arts and dance studios45
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Hanover County, VA?
Map listings as of September 2026 show 77 gyms and studios in Hanover County. 15 of them (19%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 41 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 20.6% from 2019.
How much do households in Hanover County, VA spend on memberships, classes and admissions?
About $45.2M a year, or $1,058 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 77 gyms and studios on map listings, it comes to $587K per location. It is estimated from the incomes of the 42,688 households in Hanover County and national spending patterns by income.
How does Hanover County, VA compare with the U.S. for gyms and studios?
Hanover County has 18.0 gyms and studios per 10,000 households, 21% above the U.S. rate of 14.9. Spending per location is $587K, 11% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Hanover County would have about 68, against 77 on map listings. There is one business with payroll in the industry for every 1,041 households, against one for every 1,641 across the U.S. The official count rose 20.6% from 2019 to 2023, against +8.2% for the U.S.
How fast is Hanover County, VA growing?
Population estimates put Hanover County at 116,423 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 42,688 households. The median household income in Hanover County is $112,805 a year, 40% above the U.S. median of $80,734. That rose 26.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hanover County scores 49 for gyms and studios (lower middle), #1,118 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hanover County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Hanover County
Screening a site or an acquisition in Hanover County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hanover County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.