Fitness and classes · County · Virginia
Gyms and studios in Roanoke city, VA
The gyms and studios in Roanoke city, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 16 out of 100: Low
Ranked #2,006 of 2,088 scored counties
#88 of 95 scored counties in Virginia
- Listings
- 65
- 13 chain locations (20%)
- Official establishments
- 27
- −6.9% since 2019
- Household spending a year
- $24.4M
- On memberships, classes and admissions · $559 a household
- Spending per listing
- $375K
- 43% below the U.S.
- Listings per 10k households
- 14.9
- In line with the U.S.
- Population, 2025
- 99,111
- −0.8% since 2020
See the gyms and studios around any address in Roanoke city
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Roanoke city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, Roanoke city has a Groundwork market score of 16 (low): #2,006 of 2,088 scored counties and #88 of 95 scored counties in Virginia. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 65 gyms and studios in Roanoke city. 13 of them (20%) are chain locations, against 20% across the U.S. Per 10,000 households, that is 14.9, in line with the U.S. rate of 14.9.
Households in Roanoke city spend about $24.4M a year on memberships, classes and admissions, or $559 per household, 43% below the U.S. average. Spread across 65 gyms and studios, that is $375K per location, 43% below the U.S. figure of $662K.
Official counts show 27 businesses with payroll classed as fitness centers and recreation instruction in Roanoke city in 2023, down 6.9% from 2019. That is one for every 1,614 households, against one for every 1,641 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $605K have gone to businesses classed as fitness centers and recreation instruction in Roanoke city. Population estimates put the population change in Roanoke city from 2020 to 2025 at −0.8%, against +3.1% for the U.S.
How Roanoke city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roanoke city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.9 | 14.2 | 14.9 |
| Spending per listing | $375K | $674K | $662K |
| Households per official establishment | 1,614 | 1,478 | 1,641 |
| Official establishment growth, 2019–2023 | −6.9% | +6.7% | +8.2% |
| Population growth, 2020–2025 | −0.8% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $559 | $960 | $983 |
| Median household income | $55,378 | $93,170 | $80,734 |
| Groundwork market score | 16 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 29 → 27−6.9% over the period
- Employees, 2023
- 274
- Annual payroll, 2023
- $4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 6513 chain locations
- Listings at the U.S. rate for this spending
- 37The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $605K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Roanoke city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Roanoke city
- Population, 2025 estimate
- 99,111−0.8% since 2020
- Households
- 43,575
- Median age
- 39.8
- Homes lived in by their owners
- 52%
- Vehicles per household
- 1.6
- Land area
- 43 sq. mi.
- People per square mile
- 2,313
- Median household income
- $55,378+25.2% vs. 2015–2019, before inflation
- Average household income
- $80,578
- Median home value
- $190,500
- Jobs located here
- 69,862
- Daytime population
- 125,030Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Roanoke city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Roanoke city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for gyms and studios, numbered among those based in Virginia, with Roanoke city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greene County, VA | 87 | 5 | 6.2 | $1.4M | +6.6% | #20 of 2,088 |
| 2Louisa County, VA | 86 | 6 | 3.9 | $2.1M | +13.6% | #21 of 2,088 |
| 3Poquoson city, VA | 84 | 6 | 12.7 | $847K | +6.6% | #37 of 2,088 |
| 4Frederick County, VA | 83 | 28 | 7.9 | $1.2M | +8.8% | #39 of 2,088 |
| 5Caroline County, VA | 83 | 10 | 8.3 | $972K | +11.3% | #40 of 2,088 |
| 6New Kent County, VA | 83 | 13 | 14.0 | $756K | +21.2% | #43 of 2,088 |
| 7Spotsylvania County, VA | 81 | 71 | 13.5 | $770K | +10.5% | #62 of 2,088 |
| 8Rockingham County, VA | 80 | 26 | 8.0 | $953K | +6.6% | #69 of 2,088 |
| 9Suffolk city, VA | 78 | 33 | 8.7 | $999K | +10.4% | #91 of 2,088 |
| 10King George County, VA | 78 | 15 | 14.8 | $715K | +10.5% | #99 of 2,088 |
| 88Roanoke city, VA | 16 | 65 | 14.9 | $375K | −0.8% | #2,006 of 2,088 |
Other business types in Roanoke city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes16
- Gyms22
- Yoga, Pilates and fitness studios14
- Martial arts and dance studios25
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Roanoke city, VA?
There are 65 gyms and studios on map listings in Roanoke city as of September 2026. 13 of them (20%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 27 businesses with payroll classed as fitness centers and recreation instruction in 2023, down 6.9% from 2019.
How much do households in Roanoke city, VA spend on memberships, classes and admissions?
About $24.4M a year, or $559 per household. That is 43% below the U.S. average (an index of 57, where 100 is the U.S. average). Spread across the 65 gyms and studios on map listings, it comes to $375K per location. It is estimated from the incomes of the 43,575 households in Roanoke city and national spending patterns by income.
How does Roanoke city, VA compare with the U.S. for gyms and studios?
Roanoke city has 14.9 gyms and studios per 10,000 households, in line with the U.S. rate of 14.9. Spending per location is $375K, 43% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Roanoke city would have about 37, against 65 on map listings. There is one business with payroll in the industry for every 1,614 households, against one for every 1,641 across the U.S. The official count fell 6.9% from 2019 to 2023, against +8.2% for the U.S.
How fast is Roanoke city, VA growing?
Population estimates put Roanoke city at 99,111 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 43,575 households. Median household income in Roanoke city is $55,378, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Roanoke city scores 16 for gyms and studios (low), #2,006 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Roanoke city. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Roanoke city
Screening a site or an acquisition in Roanoke city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Roanoke city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.