Market rankings · Oregon
Gyms and studios in Oregon
Every metro area, small-town market and county in Oregon, ranked by the Groundwork market score for gyms and studios, with competitor counts and household spending for each.
- Listings
- 2,487
- 475 chain locations (19%)
- Official establishments
- 1,069
- +1.2% since 2019
- Household spending a year
- $2B
- On memberships, classes and admissions
- Listings per 10k households
- 14.5
- 3% below the U.S.
- Spending per listing
- $802K
- 21% above the U.S.
- Rank among states
- #6 of 51
- Market score 64 · Upper middle
A site report maps the gyms and studios on map listings around any address in Oregon by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Oregon has 2,487 gyms and studios on map listings as of September 2026. Chain locations make up 19% of them, against 20% across the U.S. That comes to 14.5 for every 10,000 households, 3% below the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Oregon comes to about $2B a year: $1,161 per household, 18% above the U.S. average. That is about $802K of household spending for each location on map listings, 21% above the U.S. figure of $662K.
In 2023, official counts showed 1,069 businesses with payroll in Oregon classed as fitness centers and recreation instruction, up 1.2% from 2019. That is one for every 1,608 households, against one for every 1,641 across the U.S. Across the U.S., the count rose 8.2% over the same years. Since fiscal 2022, 78 SBA-backed loans worth $44.9M have gone to businesses classed as fitness centers and recreation instruction in Oregon.
Among the 50 states and DC, Oregon ranks #6 for gyms and studios, with a Groundwork market score of 64 (upper middle). Of the 8 scored metro areas in or partly in Oregon, the Albany metro area scores highest (76). Of the 12 scored small-town markets in or partly in Oregon, the Hermiston-Pendleton area scores highest (78).
Every market in Oregon for gyms and studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Oregon, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Albany, OR | 76 | 47 | 9.3 | $991K | +3.0% | #13 of 387 |
| 2Salem, OR | 71 | 192 | 12.0 | $883K | +2.7% | #29 of 387 |
| 3Grants Pass, OR | 70 | 42 | 11.4 | $783K | −0.4% | #35 of 387 |
| 4Portland-Vancouver-Hillsboro, OR-WA | 63 | 1,538 | 15.2 | $883K | +1.0% | #74 of 387 |
| 5Eugene-Springfield, OR | 56 | 198 | 12.3 | $771K | −0.7% | #127 of 387 |
| 6Bend, OR | 56 | 204 | 19.5 | $635K | +7.0% | #129 of 387 |
| 7Corvallis, OR | 52 | 71 | 18.4 | $614K | +4.4% | #168 of 387 |
| 8Medford, OR | 49 | 136 | 14.8 | $666K | −0.9% | #194 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hermiston-Pendleton, OR | 78 | 23 | 7.0 | $1.3M | +1.8% | #17 of 535 |
| 2Roseburg, OR | 70 | 41 | 8.6 | $971K | +0.6% | #49 of 535 |
| 3Coos Bay-North Bend, OR | 64 | 38 | 13.2 | $659K | −1.5% | #112 of 535 |
| 4Baker City, OR | 62 | 8 | 10.9 | $734K | −0.4% | #129 of 535 |
| 5Newport, OR | 58 | 32 | 13.8 | $622K | +0.3% | #177 of 535 |
| 6Klamath Falls, OR | 56 | 33 | 11.4 | $706K | +0.9% | #196 of 535 |
| 7La Grande, OR | 56 | 14 | 12.8 | $693K | −1.0% | #197 of 535 |
| 8Ontario, OR-ID | 56 | 31 | 15.5 | $527K | +5.0% | #203 of 535 |
| 9Brookings, OR | 54 | 14 | 12.5 | $715K | −3.8% | #221 of 535 |
| 10Astoria, OR | 53 | 25 | 13.9 | $699K | −0.6% | #236 of 535 |
| 11The Dalles, OR | 43 | 15 | 14.2 | $608K | −1.1% | #357 of 535 |
| 12Hood River, OR | 42 | 20 | 22.4 | $588K | −0.7% | #368 of 535 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Crook County, OR | 93 | 10 | 9.3 | $1.2M | +10.6% | #6 of 2,088 |
| 2Columbia County, OR | 77 | 25 | 11.9 | $883K | +2.6% | #110 of 2,088 |
| 3Umatilla County, OR | 74 | 21 | 7.3 | $1.2M | +1.5% | #149 of 2,088 |
| 4Linn County, OR | 73 | 47 | 9.3 | $991K | +3.0% | #177 of 2,088 |
| 5Yamhill County, OR | 71 | 48 | 12.2 | $941K | +2.2% | #224 of 2,088 |
| 6Josephine County, OR | 71 | 42 | 11.4 | $783K | −0.4% | #236 of 2,088 |
| 7Polk County, OR | 70 | 44 | 13.3 | $857K | +2.3% | #249 of 2,088 |
| 8Douglas County, OR | 69 | 41 | 8.6 | $971K | +0.6% | #271 of 2,088 |
| 9Marion County, OR | 69 | 148 | 11.7 | $891K | +2.7% | #275 of 2,088 |
| 10Jefferson County, OR | 68 | 13 | 14.7 | $664K | +4.7% | #327 of 2,088 |
| 11Tillamook County, OR | 67 | 14 | 11.7 | $774K | −0.3% | #349 of 2,088 |
| 12Clackamas County, OR | 64 | 246 | 15.0 | $948K | +0.9% | #441 of 2,088 |
| 13Washington County, OR | 62 | 379 | 16.1 | $914K | +1.8% | #512 of 2,088 |
| 14Coos County, OR | 60 | 38 | 13.2 | $659K | −1.5% | #605 of 2,088 |
| 15Lane County, OR | 55 | 198 | 12.3 | $771K | −0.7% | #795 of 2,088 |
| 16Union County, OR | 55 | 14 | 12.8 | $693K | −1.0% | #809 of 2,088 |
| 17Baker County, OR | 54 | 8 | 10.9 | $734K | −0.4% | #850 of 2,088 |
| 18Curry County, OR | 54 | 14 | 12.5 | $715K | −3.8% | #854 of 2,088 |
| 19Klamath County, OR | 54 | 33 | 11.4 | $706K | +0.9% | #855 of 2,088 |
| 20Benton County, OR | 53 | 71 | 18.4 | $614K | +4.4% | #911 of 2,088 |
| 21Multnomah County, OR | 52 | 589 | 16.8 | $764K | −2.6% | #938 of 2,088 |
| 22Clatsop County, OR | 52 | 25 | 13.9 | $699K | −0.6% | #948 of 2,088 |
| 23Deschutes County, OR | 52 | 181 | 21.3 | $603K | +6.8% | #972 of 2,088 |
| 24Lincoln County, OR | 50 | 32 | 13.8 | $622K | +0.3% | #1,056 of 2,088 |
| 25Jackson County, OR | 49 | 136 | 14.8 | $666K | −0.9% | #1,099 of 2,088 |
Show all 36 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Wasco County, OR | 41 | 15 | 14.2 | $608K | −1.1% | #1,449 of 2,088 |
| 27Malheur County, OR | 40 | 15 | 14.6 | $523K | +1.9% | #1,492 of 2,088 |
| 28Hood River County, OR | 38 | 20 | 22.4 | $588K | −0.7% | #1,549 of 2,088 |
| Morrow County, OR | Not scored | 2 | 4.6 | $1.9M | +3.1% | |
| Lake County, OR | Not scored | 1 | 2.9 | $2.5M | +0.2% | |
| Wallowa County, OR | Not scored | 4 | 11.8 | $715K | +2.6% | |
| Harney County, OR | Not scored | 8 | 25.6 | $321K | −1.7% | |
| Grant County, OR | Not scored | 3 | 8.7 | $884K | −2.3% | |
| Gilliam County, OR | Not scored | 0 | 0.0 | n/a | −2.1% | |
| Sherman County, OR | Not scored | 1 | 12.4 | $628K | +9.1% | |
| Wheeler County, OR | Not scored | 1 | 14.2 | $557K | +0.8% |
Markets with fewer than 5 gyms and studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms and studios are in Oregon?
Map listings as of September 2026 show 2,487 gyms and studios in Oregon. 475 of them (19%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 1,069 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 1.2% from 2019.
How much do households in Oregon spend on memberships, classes and admissions?
About $2B a year, or $1,161 per household. That is 18% above the U.S. average (an index of 118, where 100 is the U.S. average). Spread across the 2,487 gyms and studios on map listings, it comes to $802K per location. It is estimated from the incomes of the 1,718,422 households in Oregon and national spending patterns by income.
How does Oregon compare with the U.S. for gyms and studios?
Oregon has 14.5 gyms and studios per 10,000 households, 3% below the U.S. rate of 14.9. Spending per location is $802K, 21% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Oregon would have about 3,013, against 2,487 on map listings. There is one business with payroll in the industry for every 1,608 households, against one for every 1,641 across the U.S. The official count rose 1.2% from 2019 to 2023, against +8.2% for the U.S.
Which market in Oregon has the highest market score for gyms and studios?
Among 8 scored metro areas in or partly in Oregon, the Albany metro area scores highest, at 76 (high). Among 12 scored small-town markets in or partly in Oregon, the Hermiston-Pendleton area scores highest, at 78 (high). Among 28 scored counties in Oregon, Crook County scores highest, at 93 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oregon scores 64 for gyms and studios (upper middle), #6 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oregon. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Gyms, studios and classes in other states
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Top markets for gyms and studios across the U.S. · All business types in Oregon
Related business types in Oregon
- Gyms1,252 listings
- Yoga, Pilates and fitness studios431 listings
- Martial arts and dance studios804 listings
Screening a site or an acquisition in Oregon?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.