Market rankings · Maine
Gyms and studios in Maine
Every metro area, small-town market and county in Maine, ranked by the Groundwork market score for gyms and studios, with competitor counts and household spending for each.
- Listings
- 978
- 125 chain locations (13%)
- Official establishments
- 354
- +12.0% since 2019
- Household spending a year
- $512.4M
- On memberships, classes and admissions
- Listings per 10k households
- 16.4
- 10% above the U.S.
- Spending per listing
- $524K
- 21% below the U.S.
- Rank among states
- #45 of 51
- Market score 37 · Lower middle
A site report maps the gyms and studios on map listings around any address in Maine by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Maine has 978 gyms and studios on map listings as of September 2026. 125 of them (13%) are chain locations, against 20% across the U.S. That is 16.4 per 10,000 households, 10% above the U.S. rate of 14.9.
Households in Maine spend about $512.4M a year on memberships, classes and admissions, or $858 per household, 13% below the U.S. average. That works out to $524K per location, 21% below the U.S. figure of $662K.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Maine was 354 in 2023, up 12.0% from 2019. That is one for every 1,687 households, against one for every 1,641 across the U.S. Across the U.S., the count rose 8.2% over the same years. Since fiscal 2022, 39 SBA-backed loans worth $7.4M have gone to businesses classed as fitness centers and recreation instruction in Maine.
Among the 50 states and DC, Maine ranks #45 for gyms and studios, with a Groundwork market score of 37 (lower middle). Of the 3 scored metro areas in or partly in Maine, the Lewiston-Auburn metro area scores highest (53). The one scored small-town market in or partly in Maine, the Augusta-Waterville area, scores 40.
Every market in Maine for gyms and studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Maine, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lewiston-Auburn, ME | 53 | 57 | 12.1 | $611K | +4.8% | #154 of 387 |
| 2Bangor, ME | 46 | 92 | 14.1 | $545K | +3.8% | #235 of 387 |
| 3Portland-South Portland, ME | 41 | 486 | 20.2 | $510K | +4.5% | #282 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Augusta-Waterville, ME | 40 | 87 | 16.0 | $476K | +3.5% | #387 of 535 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waldo County, ME | 72 | 17 | 9.7 | $785K | +2.6% | #212 of 2,088 |
| 2Lincoln County, ME | 71 | 15 | 9.0 | $932K | +3.8% | #226 of 2,088 |
| 3Somerset County, ME | 64 | 20 | 8.6 | $738K | +2.3% | #459 of 2,088 |
| 4York County, ME | 62 | 143 | 15.6 | $614K | +4.8% | #542 of 2,088 |
| 5Sagadahoc County, ME | 58 | 27 | 16.4 | $560K | +3.4% | #704 of 2,088 |
| 6Washington County, ME | 53 | 14 | 9.9 | $648K | +0.8% | #904 of 2,088 |
| 7Androscoggin County, ME | 52 | 57 | 12.1 | $611K | +4.8% | #967 of 2,088 |
| 8Piscataquis County, ME | 48 | 9 | 10.7 | $615K | +3.5% | #1,171 of 2,088 |
| 9Oxford County, ME | 48 | 34 | 14.1 | $496K | +4.2% | #1,191 of 2,088 |
| 10Penobscot County, ME | 46 | 92 | 14.1 | $545K | +3.8% | #1,272 of 2,088 |
| 11Aroostook County, ME | 44 | 35 | 11.7 | $552K | −0.7% | #1,353 of 2,088 |
| 12Cumberland County, ME | 39 | 316 | 23.9 | $458K | +4.5% | #1,535 of 2,088 |
| 13Franklin County, ME | 38 | 18 | 14.2 | $476K | +4.6% | #1,565 of 2,088 |
| 14Kennebec County, ME | 37 | 87 | 16.0 | $476K | +3.5% | #1,592 of 2,088 |
| 15Hancock County, ME | 31 | 50 | 19.6 | $416K | +3.0% | #1,767 of 2,088 |
| 16Knox County, ME | 25 | 44 | 23.8 | $367K | +1.1% | #1,913 of 2,088 |
Questions
How many gyms and studios are in Maine?
Map listings as of September 2026 show 978 gyms and studios in Maine. 125 of them (13%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 354 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 12.0% from 2019.
How much do households in Maine spend on memberships, classes and admissions?
About $512.4M a year, or $858 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 978 gyms and studios on map listings, it comes to $524K per location. It is estimated from the incomes of the 597,159 households in Maine and national spending patterns by income.
How does Maine compare with the U.S. for gyms and studios?
Maine has 16.4 gyms and studios per 10,000 households, 10% above the U.S. rate of 14.9. Spending per location is $524K, 21% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Maine would have about 774, against 978 on map listings. There is one business with payroll in the industry for every 1,687 households, against one for every 1,641 across the U.S. The official count rose 12.0% from 2019 to 2023, against +8.2% for the U.S.
Which market in Maine has the highest market score for gyms and studios?
Among 3 scored metro areas in or partly in Maine, the Lewiston-Auburn metro area scores highest, at 53 (upper middle). The one scored small-town market in or partly in Maine is the Augusta-Waterville area, at 40 (lower middle). Among 16 scored counties in Maine, Waldo County scores highest, at 72 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Maine scores 37 for gyms and studios (lower middle), #45 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Maine. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Gyms, studios and classes in other states
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Top markets for gyms and studios across the U.S. · All business types in Maine
Related business types in Maine
- Gyms491 listings
- Yoga, Pilates and fitness studios205 listings
- Martial arts and dance studios282 listings
Screening a site or an acquisition in Maine?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.