Market rankings · Fitness and classes
Top markets for gyms and studios
Every U.S. metro area, small-town market and county, ranked by the Groundwork market score for gyms and studios. The score weighs household spending per location, households per business, population growth and spending power.
- Listings in the U.S.
- 191,905
- 37,906 chain locations (20%)
- Official establishments
- 78,756
- +8.2% since 2019
- Household spending a year
- $127.1B
- On memberships, classes and admissions
- Listings per 10k households
- 14.9
- Spending per listing: $662K
A site report maps the gyms and studios on map listings around the address by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 191,905 gyms and studios in the U.S. 37,906 of them (20%) are chain locations. That is 14.9 per 10,000 households.
Households in the U.S. spend about $127.1B a year on memberships, classes and admissions, or $983 per household. Spread across 191,905 gyms and studios, that is $662K per location.
In 2023, official counts showed 78,756 businesses with payroll in the U.S. classed as fitness centers and recreation instruction, up 8.2% from 2019. They employ 1,012,092 people, with $20B in annual payroll.
The Greeley, CO metro area has the highest market score for gyms and studios among 387 scored metro areas, at 87. In the 10 highest-scoring metro areas, the median spending per location is 43% above the U.S. figure, and the median rate of listings per household is 32% below the U.S. rate.
Top markets
These tables (CSV)Ranked by the Groundwork market score, which weighs household spending per competitor, households per business with payroll, population growth and spending power against every other market of the same kind. How the score works.
Top metro areas of 1 million people or more
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 16Fresno, CA | 76 | 450 | 12.2 | $868K | +3.2% |
| 19Las Vegas-Henderson-North Las Vegas, NV | 75 | 1,151 | 13.3 | $801K | +5.8% |
| 22Phoenix-Mesa-Chandler, AZ | 74 | 2,763 | 14.6 | $833K | +7.3% |
| 25Riverside-San Bernardino-Ontario, CA | 72 | 1,967 | 13.6 | $898K | +3.5% |
| 41Seattle-Tacoma-Bellevue, WA | 68 | 2,562 | 15.9 | $1M | +3.3% |
| 44Sacramento-Roseville-Folsom, CA | 68 | 1,387 | 15.7 | $862K | +3.2% |
| 46Indianapolis-Carmel-Greenwood, IN | 68 | 1,079 | 12.8 | $778K | +5.4% |
| 49Urban Honolulu, HI | 67 | 567 | 16.7 | $875K | −2.3% |
| 53Columbus, OH | 67 | 1,244 | 14.4 | $713K | +4.7% |
| 61Denver-Aurora-Centennial, CO | 65 | 2,235 | 18.3 | $803K | +4.1% |
| 70Cincinnati, OH-KY-IN | 64 | 1,200 | 13.2 | $731K | +2.7% |
| 74Portland-Vancouver-Hillsboro, OR-WA | 63 | 1,538 | 15.2 | $883K | +1.0% |
| 76Washington-Arlington-Alexandria, DC-VA-MD-WV | 63 | 3,733 | 15.7 | $796K | +3.3% |
| 77Salt Lake City-Murray, UT | 63 | 762 | 16.9 | $775K | +3.8% |
| 78Detroit-Warren-Dearborn, MI | 63 | 2,235 | 12.6 | $769K | +0.1% |
Top 50 metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 1Greeley, CO | 87 | 153 | 12.3 | $1M | +14.2% |
| 2Stockton-Lodi, CA | 87 | 328 | 13.4 | $942K | +5.5% |
| 3Wildwood-The Villages, FL | 86 | 29 | 4.1 | $1.7M | +21.1% |
| 4Yuba City, CA | 85 | 57 | 9.2 | $1.2M | +3.3% |
| 5Longview-Kelso, WA | 83 | 43 | 9.8 | $1M | +3.5% |
| 6Gettysburg, PA | 82 | 39 | 9.5 | $944K | +3.6% |
| 7Lake Havasu City-Kingman, AZ | 82 | 93 | 9.1 | $880K | +6.5% |
| 8Merced, CA | 81 | 98 | 11.4 | $796K | +5.1% |
| 9Visalia, CA | 80 | 147 | 10.3 | $950K | +2.4% |
| 10Bakersfield-Delano, CA | 78 | 310 | 10.9 | $902K | +2.3% |
| 11Hagerstown-Martinsburg, MD-WV | 78 | 97 | 8.2 | $901K | +7.1% |
| 12Lexington Park, MD | 76 | 88 | 11.6 | $1M | +2.1% |
| 13Albany, OR | 76 | 47 | 9.3 | $991K | +3.0% |
| 14Olympia-Lacey-Tumwater, WA | 76 | 153 | 12.9 | $947K | +2.8% |
| 15Las Cruces, NM | 76 | 75 | 8.8 | $901K | +4.1% |
| 16Fresno, CA | 76 | 450 | 12.2 | $868K | +3.2% |
| 17Twin Falls, ID | 76 | 56 | 13.0 | $706K | +8.1% |
| 18Monroe, MI | 75 | 62 | 9.8 | $922K | +0.7% |
| 19Las Vegas-Henderson-North Las Vegas, NV | 75 | 1,151 | 13.3 | $801K | +5.8% |
| 20Cheyenne, WY | 74 | 49 | 11.3 | $900K | +2.2% |
| 21York-Hanover, PA | 74 | 196 | 10.8 | $851K | +3.6% |
| 22Phoenix-Mesa-Chandler, AZ | 74 | 2,763 | 14.6 | $833K | +7.3% |
| 23Yuma, AZ | 74 | 93 | 11.7 | $689K | +9.2% |
| 24Punta Gorda, FL | 73 | 87 | 9.6 | $695K | +15.5% |
| 25Riverside-San Bernardino-Ontario, CA | 72 | 1,967 | 13.6 | $898K | +3.5% |
| 26Kennewick-Richland, WA | 72 | 150 | 13.9 | $859K | +6.5% |
| 27Homosassa Springs, FL | 72 | 55 | 7.7 | $745K | +11.1% |
| 28Yakima, WA | 71 | 90 | 10.3 | $888K | +1.0% |
| 29Salem, OR | 71 | 192 | 12.0 | $883K | +2.7% |
| 30Mount Vernon-Anacortes, WA | 71 | 70 | 13.4 | $882K | +2.4% |
| 31Prescott Valley-Prescott, AZ | 71 | 164 | 14.8 | $649K | +6.5% |
| 32Springfield, OH | 70 | 42 | 7.5 | $978K | −0.4% |
| 33Lancaster, PA | 70 | 234 | 11.0 | $877K | +1.9% |
| 34Bismarck, ND | 70 | 67 | 12.0 | $834K | +4.5% |
| 35Grants Pass, OR | 70 | 42 | 11.4 | $783K | −0.4% |
| 36Bremerton-Silverdale-Port Orchard, WA | 69 | 146 | 13.5 | $1M | +2.7% |
| 37Chambersburg, PA | 69 | 57 | 9.0 | $932K | +3.0% |
| 38Racine-Mount Pleasant, WI | 69 | 79 | 9.8 | $930K | +0.4% |
| 39Odessa, TX | 69 | 57 | 8.8 | $798K | +5.0% |
| 40Hanford-Corcoran, CA | 69 | 52 | 11.8 | $794K | +1.0% |
| 41Seattle-Tacoma-Bellevue, WA | 68 | 2,562 | 15.9 | $1M | +3.3% |
| 42Jefferson City, MO | 68 | 54 | 9.2 | $912K | +2.2% |
| 43Vallejo, CA | 68 | 239 | 15.2 | $907K | +0.6% |
| 44Sacramento-Roseville-Folsom, CA | 68 | 1,387 | 15.7 | $862K | +3.2% |
| 45Wausau, WI | 68 | 60 | 10.4 | $852K | +1.0% |
| 46Indianapolis-Carmel-Greenwood, IN | 68 | 1,079 | 12.8 | $778K | +5.4% |
| 47Lakeland-Winter Haven, FL | 68 | 272 | 9.4 | $675K | +19.8% |
| 48Lebanon, PA | 67 | 51 | 9.0 | $949K | +2.2% |
| 49Urban Honolulu, HI | 67 | 567 | 16.7 | $875K | −2.3% |
| 50Rochester, MN | 67 | 122 | 13.1 | $851K | +2.0% |
Top 25 small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 1Shelton, WA | 93 | 14 | 5.4 | $2M | +7.8% |
| 2Centralia, WA | 90 | 23 | 7.0 | $1.4M | +6.7% |
| 3Pahrump, NV | 89 | 22 | 9.9 | $861K | +10.3% |
| 4Aberdeen, WA | 87 | 30 | 9.8 | $873K | +3.0% |
| 5Blackfoot, ID | 87 | 19 | 11.8 | $839K | +6.4% |
| 6Greencastle, IN | 86 | 11 | 7.8 | $1.1M | +3.2% |
| 7Holland, MI | 86 | 47 | 10.3 | $909K | +2.1% |
| 8Othello, WA | 85 | 7 | 11.1 | $819K | +4.3% |
| 9Huron, SD | 82 | 5 | 6.6 | $1.2M | +2.4% |
| 10Alamogordo, NM | 82 | 22 | 9.0 | $861K | +3.7% |
| 11Hemlock Farms, PA | 81 | 29 | 12.0 | $764K | +7.2% |
| 12Shelbyville, TN | 80 | 11 | 5.6 | $1.1M | +9.7% |
| 13Red Bluff, CA | 80 | 20 | 8.1 | $1.1M | −1.7% |
| 14Cadillac, MI | 80 | 13 | 6.6 | $1.1M | +2.0% |
| 15Elko, NV | 80 | 25 | 12.3 | $866K | +2.1% |
| 16Washington, IN | 79 | 8 | 6.8 | $1.2M | +2.5% |
| 17Hermiston-Pendleton, OR | 78 | 23 | 7.0 | $1.3M | +1.8% |
| 18Lewisburg, TN | 78 | 11 | 8.1 | $841K | +10.5% |
| 19Seymour, IN | 78 | 18 | 9.9 | $805K | +1.9% |
| 20Mount Vernon, OH | 78 | 28 | 11.9 | $719K | +1.9% |
| 21Kendallville, IN | 77 | 14 | 7.7 | $1M | +1.0% |
| 22Carlsbad-Artesia, NM | 77 | 27 | 11.4 | $921K | +0.3% |
| 23Pullman, WA | 76 | 21 | 11.2 | $802K | +1.5% |
| 24Hobbs, NM | 76 | 32 | 13.0 | $750K | +0.2% |
| 25Mount Sterling, KY | 75 | 7 | 3.9 | $1.4M | +3.1% |
Top 25 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth |
|---|---|---|---|---|---|
| 1Douglas County, WA | 94 | 8 | 5.0 | $2.3M | +8.0% |
| 2Park County, CO | 93 | 5 | 5.6 | $2.4M | +5.1% |
| 3Mason County, WA | 93 | 14 | 5.4 | $2M | +7.8% |
| 4Pinal County, AZ | 93 | 94 | 5.8 | $1.8M | +25.4% |
| 5Lincoln County, MO | 93 | 16 | 7.0 | $1.3M | +11.4% |
| 6Crook County, OR | 93 | 10 | 9.3 | $1.2M | +10.6% |
| 7Yuba County, CA | 92 | 20 | 7.0 | $1.4M | +8.2% |
| 8Jerome County, ID | 91 | 5 | 6.0 | $1.6M | +8.6% |
| 9Lyon County, NV | 91 | 19 | 8.0 | $1.3M | +9.5% |
| 10Chambers County, TX | 91 | 15 | 8.7 | $1.2M | +22.6% |
| 11Carbon County, MT | 91 | 5 | 10.7 | $1M | +9.1% |
| 12Warren County, MO | 90 | 10 | 7.2 | $1.3M | +9.2% |
| 13Cass County, NE | 89 | 6 | 5.5 | $1.9M | +3.9% |
| 14Lewis County, WA | 89 | 23 | 7.0 | $1.4M | +6.7% |
| 15Logan County, OK | 89 | 13 | 7.3 | $1.1M | +11.5% |
| 16Sumter County, FL | 88 | 29 | 4.1 | $1.7M | +21.1% |
| 17Franklin County, WA | 88 | 24 | 8.0 | $1.5M | +5.6% |
| 18Hancock County, IN | 88 | 27 | 8.1 | $1.3M | +13.5% |
| 19Tooele County, UT | 88 | 28 | 11.7 | $1.1M | +19.2% |
| 20Greene County, VA | 87 | 5 | 6.2 | $1.4M | +6.6% |
| 21Louisa County, VA | 86 | 6 | 3.9 | $2.1M | +13.6% |
| 22McKenzie County, ND | 86 | 6 | 10.0 | $1.2M | +2.8% |
| 23Stevens County, WA | 86 | 16 | 8.3 | $1.1M | +6.6% |
| 24Isanti County, MN | 86 | 17 | 10.4 | $902K | +7.3% |
| 25Jefferson County, MT | 86 | 8 | 16.0 | $810K | +9.8% |
Scored: 387 metro areas, 535 small-town markets and 2,088 counties, each with at least 5 gyms and studios on map listings (counties: 10,000 people or more). Spending per listing is all household spending on memberships, classes and admissions over the listings: demand for each competitor, not revenue. Each market has its own page, reached from its state below.
Excel · free with an account
Every market in one Excel file
Gyms, studios and classes figures for all 387 metro areas, 538 small-town markets, 3,144 counties and 51 states: the Groundwork market score and rank, map listings and chains, household spending, businesses with payroll, employees and payroll, one-person businesses, SBA-backed loans, population, income and home value, each linked to its page. Sorted, filterable and ready to screen.
Gyms, studios and classes by state
Every market in each state ranked, with the state’s highest-scoring metro area.
- AlabamaTop metro area: Decatur metro area · 64
- AlaskaTop metro area: Anchorage metro area · 63
- ArizonaTop metro area: Lake Havasu City-Kingman metro area · 82
- ArkansasTop metro area: Little Rock-North Little Rock-Conway metro area · 42
- CaliforniaTop metro area: Stockton-Lodi metro area · 87
- ColoradoTop metro area: Greeley metro area · 87
- ConnecticutTop metro area: Waterbury-Shelton metro area · 59
- DelawareTop metro area: Dover metro area · 45
- District of ColumbiaTop metro area: Washington-Arlington-Alexandria metro area · 63
- FloridaTop metro area: Wildwood-The Villages metro area · 86
- GeorgiaTop metro area: Dalton metro area · 65
- HawaiiTop metro area: Urban Honolulu metro area · 67
- IdahoTop metro area: Twin Falls metro area · 76
- IllinoisTop metro area: Kankakee metro area · 60
- IndianaTop metro area: Indianapolis-Carmel-Greenwood metro area · 68
- IowaTop metro area: Waterloo-Cedar Falls metro area · 58
- KansasTop metro area: Wichita metro area · 64
- KentuckyTop metro area: Bowling Green metro area · 55
- LouisianaTop metro area: Hammond metro area · 49
- MaineTop metro area: Lewiston-Auburn metro area · 53
- MarylandTop metro area: Hagerstown-Martinsburg metro area · 78
- MassachusettsTop metro area: Worcester metro area · 50
- MichiganTop metro area: Monroe metro area · 75
- MinnesotaTop metro area: Rochester metro area · 67
- MississippiTop metro area: Gulfport-Biloxi metro area · 41
- MissouriTop metro area: Jefferson City metro area · 68
- MontanaTop metro area: Helena metro area · 55
- NebraskaTop metro area: Omaha metro area · 54
- NevadaTop metro area: Las Vegas-Henderson-North Las Vegas metro area · 75
- New HampshireTop metro area: Manchester-Nashua metro area · 42
- New JerseyTop metro area: Trenton-Princeton metro area · 57
- New MexicoTop metro area: Las Cruces metro area · 76
- New YorkTop metro area: New York-Newark-Jersey City metro area · 54
- North CarolinaTop metro area: Rocky Mount metro area · 62
- North DakotaTop metro area: Bismarck metro area · 70
- OhioTop metro area: Springfield metro area · 70
- OklahomaTop metro area: Tulsa metro area · 36
- OregonTop metro area: Albany metro area · 76
- PennsylvaniaTop metro area: Gettysburg metro area · 82
- Rhode IslandTop metro area: Providence-Warwick metro area · 37
- South CarolinaTop metro area: Spartanburg metro area · 57
- South DakotaTop metro area: Rapid City metro area · 60
- TennesseeTop metro area: Morristown metro area · 61
- TexasTop metro area: Odessa metro area · 69
- UtahTop metro area: Ogden metro area · 66
- VermontTop metro area: Burlington-South Burlington metro area · 37
- VirginiaTop metro area: Staunton-Stuarts Draft metro area · 55
- WashingtonTop metro area: Longview-Kelso metro area · 83
- West VirginiaTop metro area: Wheeling metro area · 54
- WisconsinTop metro area: Racine-Mount Pleasant metro area · 69
- WyomingTop metro area: Cheyenne metro area · 74
Related business types
- Gyms97,638 listings
- Yoga, Pilates and fitness studios31,291 listings
- Martial arts and dance studios62,976 listings
Questions
Which metro areas have the highest market score for gyms and studios?
The top 5 are Greeley, CO (87); Stockton-Lodi, CA (87); Wildwood-The Villages, FL (86); Yuba City, CA (85); and Longview-Kelso, WA (83). The score compares each of 387 scored metro areas with the others for gyms and studios.
How many gyms and studios are in the U.S.?
The U.S. has 191,905 gyms and studios on map listings as of September 2026. 37,906 of them (20%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 78,756 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 8.2% from 2019.
How much do U.S. households spend on memberships, classes and admissions?
About $127.1B a year, or $983 per household. Spread across the 191,905 gyms and studios on map listings, it comes to $662K per location. It is estimated from the incomes of the 129,209,336 households in the U.S. and national spending patterns by income.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.
How can I see the market around a specific site?
Run a Groundwork site report on an address anywhere in the U.S. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All business types and every U.S. market · How we measure
Screening a site or an acquisition?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.