Market rankings · Idaho
Gyms and studios in Idaho
Every metro area, small-town market and county in Idaho, ranked by the Groundwork market score for gyms and studios, with competitor counts and household spending for each.
- Listings
- 1,188
- 215 chain locations (18%)
- Official establishments
- 443
- +28.8% since 2019
- Household spending a year
- $740.4M
- On memberships, classes and admissions
- Listings per 10k households
- 16.7
- 12% above the U.S.
- Spending per listing
- $623K
- 6% below the U.S.
- Rank among states
- #17 of 51
- Market score 57 · Upper middle
A site report maps the gyms and studios on map listings around any address in Idaho by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Idaho has 1,188 gyms and studios on map listings as of September 2026. Chain locations make up 18% of them, against 20% across the U.S. That is 16.7 per 10,000 households, 12% above the U.S. rate of 14.9.
Households in Idaho spend about $740.4M a year on memberships, classes and admissions, or $1,038 per household, 6% above the U.S. average. That is about $623K of household spending for each location on map listings, 6% below the U.S. figure of $662K.
In 2023, official counts showed 443 businesses with payroll in Idaho classed as fitness centers and recreation instruction, up 28.8% from 2019. That is one for every 1,609 households, against one for every 1,641 across the U.S. Across the U.S., the count rose 8.2% over the same years. Since fiscal 2022, 81 SBA-backed loans worth $33.5M have gone to businesses classed as fitness centers and recreation instruction in Idaho.
Among the 50 states and DC, Idaho ranks #17 for gyms and studios, with a Groundwork market score of 57 (upper middle). Of the 7 scored metro areas in or partly in Idaho, the Twin Falls metro area scores highest (76). Of the 10 scored small-town markets in or partly in Idaho, the Blackfoot area scores highest (87).
Every market in Idaho for gyms and studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Idaho, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Twin Falls, ID | 76 | 56 | 13.0 | $706K | +8.1% | #17 of 387 |
| 2Lewiston, ID-WA | 67 | 36 | 13.5 | $723K | +1.5% | #51 of 387 |
| 3Boise City, ID | 63 | 538 | 17.7 | $652K | +12.2% | #83 of 387 |
| Logan, UT-ID | 59 | 83 | 16.8 | $636K | +8.8% | #104 of 387 |
| 4Coeur d’Alene, ID | 57 | 123 | 17.3 | $604K | +11.0% | #123 of 387 |
| 5Idaho Falls, ID | 52 | 105 | 18.9 | $554K | +9.8% | #174 of 387 |
| 6Pocatello, ID | 39 | 64 | 19.1 | $473K | +4.9% | #298 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Blackfoot, ID | 87 | 19 | 11.8 | $839K | +6.4% | #5 of 535 |
| 2Mountain Home, ID | 65 | 15 | 13.6 | $620K | +2.8% | #98 of 535 |
| 3Moscow, ID | 62 | 19 | 11.7 | $755K | +5.6% | #127 of 535 |
| 4Hailey, ID | 62 | 22 | 17.4 | $675K | +6.1% | #131 of 535 |
| 5Burley, ID | 58 | 23 | 13.9 | $636K | +6.2% | #175 of 535 |
| Brigham City, UT-ID | 56 | 39 | 18.2 | $566K | +12.6% | #201 of 535 |
| Ontario, OR-ID | 56 | 31 | 15.5 | $527K | +5.0% | #203 of 535 |
| 6Sandpoint, ID | 54 | 35 | 17.3 | $558K | +14.8% | #230 of 535 |
| 7Rexburg, ID | 44 | 31 | 17.2 | $497K | +4.5% | #353 of 535 |
| Jackson, WY-ID | 41 | 58 | 40.0 | $419K | +4.2% | #376 of 535 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jerome County, ID | 91 | 5 | 6.0 | $1.6M | +8.6% | #8 of 2,088 |
| 2Bingham County, ID | 84 | 19 | 11.8 | $839K | +6.4% | #38 of 2,088 |
| 3Canyon County, ID | 80 | 90 | 10.5 | $911K | +18.1% | #72 of 2,088 |
| 4Idaho County, ID | 75 | 7 | 10.3 | $789K | +7.7% | #141 of 2,088 |
| 5Minidoka County, ID | 69 | 10 | 12.3 | $704K | +5.7% | #292 of 2,088 |
| 6Shoshone County, ID | 68 | 5 | 8.7 | $791K | +7.1% | #317 of 2,088 |
| 7Gem County, ID | 68 | 11 | 14.4 | $629K | +13.0% | #329 of 2,088 |
| 8Twin Falls County, ID | 62 | 51 | 14.7 | $622K | +7.9% | #541 of 2,088 |
| 9Washington County, ID | 60 | 5 | 11.9 | $626K | +9.7% | #608 of 2,088 |
| 10Nez Perce County, ID | 58 | 24 | 13.9 | $678K | +1.8% | #691 of 2,088 |
| 11Kootenai County, ID | 57 | 123 | 17.3 | $604K | +11.0% | #745 of 2,088 |
| 12Latah County, ID | 56 | 19 | 11.7 | $755K | +5.6% | #767 of 2,088 |
| 13Elmore County, ID | 56 | 15 | 13.6 | $620K | +2.8% | #784 of 2,088 |
| 14Bonneville County, ID | 55 | 80 | 18.1 | $583K | +8.9% | #827 of 2,088 |
| 15Payette County, ID | 55 | 16 | 16.5 | $531K | +8.8% | #833 of 2,088 |
| 16Ada County, ID | 54 | 431 | 21.3 | $592K | +9.6% | #878 of 2,088 |
| 17Franklin County, ID | 53 | 11 | 22.3 | $449K | +11.2% | #928 of 2,088 |
| 18Blaine County, ID | 52 | 21 | 20.2 | $620K | +4.8% | #964 of 2,088 |
| 19Bonner County, ID | 51 | 35 | 17.3 | $558K | +14.8% | #1,026 of 2,088 |
| 20Jefferson County, ID | 48 | 24 | 23.5 | $448K | +13.6% | #1,193 of 2,088 |
| 21Cassia County, ID | 46 | 13 | 15.3 | $584K | +6.6% | #1,260 of 2,088 |
| 22Bannock County, ID | 43 | 64 | 19.1 | $473K | +4.9% | #1,408 of 2,088 |
| 23Valley County, ID | 42 | 13 | 30.1 | $353K | +8.4% | #1,445 of 2,088 |
| 24Teton County, ID | 40 | 22 | 47.0 | $287K | +12.9% | #1,504 of 2,088 |
| 25Madison County, ID | 36 | 28 | 21.0 | $404K | +4.2% | #1,635 of 2,088 |
Show all 44 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Gooding County, ID | Not scored | 3 | 5.3 | $1.5M | +5.1% | |
| Fremont County, ID | Not scored | 3 | 6.4 | $1.4M | +5.9% | |
| Boundary County, ID | Not scored | 4 | 7.9 | $1.1M | +15.3% | |
| Owyhee County, ID | Not scored | 4 | 9.2 | $867K | +5.6% | |
| Benewah County, ID | Not scored | 3 | 7.4 | $1.1M | +9.7% | |
| Clearwater County, ID | Not scored | 2 | 5.5 | $1.4M | +4.1% | |
| Boise County, ID | Not scored | 2 | 5.6 | $1.7M | +11.5% | |
| Lemhi County, ID | Not scored | 5 | 14.5 | $513K | +6.5% | |
| Power County, ID | Not scored | 4 | 14.2 | $512K | +4.6% | |
| Caribou County, ID | Not scored | 2 | 8.1 | $1M | +3.4% | |
| Bear Lake County, ID | Not scored | 5 | 21.9 | $418K | +5.7% | |
| Lincoln County, ID | Not scored | 1 | 5.4 | $1.5M | +9.1% | |
| Oneida County, ID | Not scored | 2 | 10.4 | $921K | +11.4% | |
| Adams County, ID | Not scored | 1 | 5.6 | $1.7M | +13.3% | |
| Custer County, ID | Not scored | 3 | 15.4 | $468K | +8.6% | |
| Lewis County, ID | Not scored | 1 | 6.4 | $1.1M | +4.8% | |
| Butte County, ID | Not scored | 1 | 9.3 | $755K | +7.8% | |
| Camas County, ID | Not scored | 0 | 0.0 | n/a | +21.7% | |
| Clark County, ID | Not scored | 0 | 0.0 | n/a | −1.0% |
Markets with fewer than 5 gyms and studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms and studios are in Idaho?
Map listings as of September 2026 show 1,188 gyms and studios in Idaho. 215 of them (18%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 443 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 28.8% from 2019.
How much do households in Idaho spend on memberships, classes and admissions?
About $740.4M a year, or $1,038 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 1,188 gyms and studios on map listings, it comes to $623K per location. It is estimated from the incomes of the 713,005 households in Idaho and national spending patterns by income.
How does Idaho compare with the U.S. for gyms and studios?
Idaho has 16.7 gyms and studios per 10,000 households, 12% above the U.S. rate of 14.9. Spending per location is $623K, 6% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Idaho would have about 1,118, against 1,188 on map listings. There is one business with payroll in the industry for every 1,609 households, against one for every 1,641 across the U.S. The official count rose 28.8% from 2019 to 2023, against +8.2% for the U.S.
Which market in Idaho has the highest market score for gyms and studios?
Among 7 scored metro areas in or partly in Idaho, the Twin Falls metro area scores highest, at 76 (high). Among 10 scored small-town markets in or partly in Idaho, the Blackfoot area scores highest, at 87 (high). Among 25 scored counties in Idaho, Jerome County scores highest, at 91 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Idaho scores 57 for gyms and studios (upper middle), #17 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Idaho. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for gyms and studios across the U.S. · All business types in Idaho
Related business types in Idaho
- Gyms602 listings
- Yoga, Pilates and fitness studios193 listings
- Martial arts and dance studios393 listings
Screening a site or an acquisition in Idaho?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.