Market rankings · Utah
Gyms and studios in Utah
Every metro area, small-town market and county in Utah, ranked by the Groundwork market score for gyms and studios, with competitor counts and household spending for each.
- Listings
- 1,979
- 391 chain locations (20%)
- Official establishments
- 938
- +20.4% since 2019
- Household spending a year
- $1.4B
- On memberships, classes and admissions
- Listings per 10k households
- 17.6
- 18% above the U.S.
- Spending per listing
- $719K
- 9% above the U.S.
- Rank among states
- #8 of 51
- Market score 63 · Upper middle
A site report maps the gyms and studios on map listings around any address in Utah by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Utah has 1,979 gyms and studios on map listings as of September 2026. Of those, 391 are chain locations, or 20%, against 20% across the U.S. That is 17.6 per 10,000 households, 18% above the U.S. rate of 14.9.
At $1,265 per household (29% above the U.S. average), households in Utah spend about $1.4B a year on memberships, classes and admissions. Spread across 1,979 gyms and studios, that is $719K per location, 9% above the U.S. figure of $662K.
Official counts show 938 businesses with payroll classed as fitness centers and recreation instruction in Utah in 2023, up 20.4% from 2019. That is one for every 1,199 households, against one for every 1,641 across the U.S. Across the U.S., the count rose 8.2% over the same years. Since fiscal 2022, 152 SBA-backed loans worth $82M have gone to businesses classed as fitness centers and recreation instruction in Utah.
Among the 50 states and DC, Utah ranks #8 for gyms and studios, with a Groundwork market score of 63 (upper middle). Of the 5 scored metro areas in or partly in Utah, the Ogden metro area scores highest (66). Of the 6 scored small-town markets in or partly in Utah, the Vernal area scores highest (59).
Every market in Utah for gyms and studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Utah, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ogden, UT | 66 | 354 | 16.6 | $789K | +5.3% | #57 of 387 |
| 2Provo-Orem-Lehi, UT | 66 | 380 | 18.4 | $725K | +14.5% | #58 of 387 |
| 3Salt Lake City-Murray, UT | 63 | 762 | 16.9 | $775K | +3.8% | #77 of 387 |
| 4Logan, UT-ID | 59 | 83 | 16.8 | $636K | +8.8% | #104 of 387 |
| 5St. George, UT | 52 | 130 | 18.6 | $579K | +17.4% | #172 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Vernal, UT | 59 | 19 | 15.6 | $611K | +7.3% | #168 of 535 |
| 2Brigham City, UT-ID | 56 | 39 | 18.2 | $566K | +12.6% | #201 of 535 |
| 3Price, UT | 55 | 10 | 12.3 | $618K | +1.0% | #211 of 535 |
| 4Heber, UT | 52 | 89 | 31.1 | $569K | +5.3% | #260 of 535 |
| 5Cedar City, UT | 48 | 38 | 18.9 | $492K | +16.4% | #314 of 535 |
| Evanston, WY-UT | 48 | 21 | 24.3 | $412K | +2.0% | #315 of 535 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Tooele County, UT | 88 | 28 | 11.7 | $1.1M | +19.2% | #19 of 2,088 |
| 2Morgan County, UT | 77 | 9 | 23.8 | $683K | +8.1% | #117 of 2,088 |
| 3Weber County, UT | 72 | 133 | 14.1 | $814K | +5.8% | #209 of 2,088 |
| 4Utah County, UT | 63 | 376 | 18.5 | $721K | +14.5% | #496 of 2,088 |
| 5Davis County, UT | 62 | 212 | 18.3 | $777K | +4.8% | #522 of 2,088 |
| 6Wasatch County, UT | 62 | 29 | 22.5 | $720K | +9.9% | #530 of 2,088 |
| 7Salt Lake County, UT | 59 | 734 | 17.2 | $762K | +2.9% | #631 of 2,088 |
| 8Cache County, UT | 59 | 72 | 16.2 | $664K | +8.5% | #647 of 2,088 |
| 9Duchesne County, UT | 58 | 13 | 18.9 | $545K | +6.3% | #705 of 2,088 |
| 10Uintah County, UT | 57 | 19 | 15.6 | $611K | +7.3% | #742 of 2,088 |
| 11Millard County, UT | 55 | 7 | 16.1 | $533K | +7.7% | #832 of 2,088 |
| 12Washington County, UT | 53 | 130 | 18.6 | $579K | +17.4% | #918 of 2,088 |
| 13Box Elder County, UT | 51 | 37 | 18.9 | $547K | +12.7% | #1,029 of 2,088 |
| 14Emery County, UT | 51 | 6 | 17.4 | $531K | +3.4% | #1,030 of 2,088 |
| 15Sanpete County, UT | 49 | 18 | 20.3 | $439K | +10.3% | #1,133 of 2,088 |
| 16Sevier County, UT | 49 | 16 | 21.3 | $428K | +5.9% | #1,135 of 2,088 |
| 17Carbon County, UT | 46 | 10 | 12.3 | $618K | +1.0% | #1,251 of 2,088 |
| 18Iron County, UT | 46 | 38 | 18.9 | $492K | +16.4% | #1,280 of 2,088 |
| 19Summit County, UT | 37 | 60 | 38.1 | $496K | +1.6% | #1,590 of 2,088 |
| San Juan County, UT | Not scored | 3 | 6.6 | $1.2M | +0.1% | |
| Juab County, UT | Not scored | 4 | 10.4 | $1.1M | +14.8% | |
| Grand County, UT | Not scored | 11 | 24.2 | $383K | +1.1% | |
| Kane County, UT | Not scored | 5 | 14.5 | $683K | +11.7% | |
| Beaver County, UT | Not scored | 3 | 11.9 | $768K | +3.0% | |
| Garfield County, UT | Not scored | 2 | 9.8 | $881K | +3.0% | |
| Rich County, UT | Not scored | 2 | 21.7 | $446K | +7.4% | |
| Wayne County, UT | Not scored | 2 | 17.3 | $555K | +3.3% | |
| Piute County, UT | Not scored | 0 | 0.0 | n/a | +4.8% | |
| Daggett County, UT | Not scored | 0 | 0.0 | n/a | −1.8% |
Markets with fewer than 5 gyms and studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms and studios are in Utah?
Map listings as of September 2026 show 1,979 gyms and studios in Utah. 391 of them (20%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 938 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 20.4% from 2019.
How much do households in Utah spend on memberships, classes and admissions?
About $1.4B a year, or $1,265 per household. That is 29% above the U.S. average (an index of 129, where 100 is the U.S. average). Spread across the 1,979 gyms and studios on map listings, it comes to $719K per location. It is estimated from the incomes of the 1,124,822 households in Utah and national spending patterns by income.
How does Utah compare with the U.S. for gyms and studios?
Utah has 17.6 gyms and studios per 10,000 households, 18% above the U.S. rate of 14.9. Spending per location is $719K, 9% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Utah would have about 2,148, against 1,979 on map listings. There is one business with payroll in the industry for every 1,199 households, against one for every 1,641 across the U.S. The official count rose 20.4% from 2019 to 2023, against +8.2% for the U.S.
Which market in Utah has the highest market score for gyms and studios?
Among 5 scored metro areas in or partly in Utah, the Ogden metro area scores highest, at 66 (upper middle). Among 6 scored small-town markets in or partly in Utah, the Vernal area scores highest, at 59 (upper middle). Among 19 scored counties in Utah, Tooele County scores highest, at 88 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Utah scores 63 for gyms and studios (upper middle), #8 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Utah. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for gyms and studios across the U.S. · All business types in Utah
Related business types in Utah
- Gyms898 listings
- Yoga, Pilates and fitness studios306 listings
- Martial arts and dance studios775 listings
Screening a site or an acquisition in Utah?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.