Market rankings · New Mexico
Gyms and studios in New Mexico
Markets across New Mexico ranked by the Groundwork market score for gyms and studios, with competitor counts and household spending for each.
- Listings
- 1,135
- 200 chain locations (18%)
- Official establishments
- 351
- −1.4% since 2019
- Household spending a year
- $769.9M
- On memberships, classes and admissions
- Listings per 10k households
- 13.6
- 9% below the U.S.
- Spending per listing
- $678K
- 2% above the U.S.
- Rank among states
- #18 of 51
- Market score 56 · Upper middle
A site report maps the gyms and studios on map listings around any address in New Mexico by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 1,135 gyms and studios in New Mexico. 200 of them (18%) are chain locations, against 20% across the U.S. That comes to 13.6 for every 10,000 households, 9% below the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in New Mexico comes to about $769.9M a year: $919 per household, 6% below the U.S. average. That is about $678K of household spending for each location on map listings, 2% above the U.S. figure of $662K.
In 2023, official counts showed 351 businesses with payroll in New Mexico classed as fitness centers and recreation instruction, down 1.4% from 2019. That is one for every 2,386 households, against one for every 1,641 across the U.S. Across the U.S., the count rose 8.2% over the same years. Since fiscal 2022, 21 SBA-backed loans worth $6.7M have gone to businesses classed as fitness centers and recreation instruction in New Mexico.
Among the 50 states and DC, New Mexico ranks #18 for gyms and studios, with a Groundwork market score of 56 (upper middle). Of the 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest (76). Of the 13 scored small-town markets in or partly in New Mexico, the Alamogordo area scores highest (82).
Every market in New Mexico for gyms and studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Mexico, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Las Cruces, NM | 76 | 75 | 8.8 | $901K | +4.1% | #15 of 387 |
| 2Albuquerque, NM | 55 | 577 | 15.3 | $644K | +0.8% | #136 of 387 |
| 3Santa Fe, NM | 51 | 128 | 18.1 | $634K | +1.2% | #181 of 387 |
| 4Farmington, NM | 47 | 60 | 14.4 | $564K | −0.9% | #221 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Alamogordo, NM | 82 | 22 | 9.0 | $861K | +3.7% | #10 of 535 |
| 2Carlsbad-Artesia, NM | 77 | 27 | 11.4 | $921K | +0.3% | #22 of 535 |
| 3Hobbs, NM | 76 | 32 | 13.0 | $750K | +0.2% | #24 of 535 |
| 4Española, NM | 72 | 7 | 4.5 | $1.9M | −1.0% | #36 of 535 |
| 5Las Vegas, NM | 57 | 10 | 7.2 | $951K | −3.2% | #180 of 535 |
| 6Deming, NM | 56 | 6 | 6.5 | $871K | −0.2% | #191 of 535 |
| 7Los Alamos, NM | 55 | 21 | 25.5 | $742K | 0.0% | #204 of 535 |
| 8Ruidoso, NM | 52 | 8 | 8.0 | $974K | −2.3% | #242 of 535 |
| 9Gallup, NM | 52 | 17 | 8.0 | $854K | −6.1% | #245 of 535 |
| 10Taos, NM | 51 | 24 | 15.4 | $559K | +0.3% | #277 of 535 |
| 11Silver City, NM | 44 | 12 | 10.6 | $662K | −3.4% | #344 of 535 |
| 12Clovis, NM | 39 | 31 | 11.9 | $621K | −3.3% | #395 of 535 |
| 13Roswell, NM | 32 | 37 | 15.6 | $477K | −2.7% | #454 of 535 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 82 | 63 | 11.1 | $1M | +6.9% | #50 of 2,088 |
| 2Otero County, NM | 77 | 22 | 9.0 | $861K | +3.7% | #111 of 2,088 |
| 3Eddy County, NM | 75 | 27 | 11.4 | $921K | +0.3% | #136 of 2,088 |
| 4Rio Arriba County, NM | 72 | 7 | 4.5 | $1.9M | −1.0% | #190 of 2,088 |
| 5Doña Ana County, NM | 72 | 75 | 8.8 | $901K | +4.1% | #202 of 2,088 |
| 6Lea County, NM | 71 | 32 | 13.0 | $750K | +0.2% | #237 of 2,088 |
| 7Valencia County, NM | 70 | 33 | 12.0 | $679K | +7.2% | #264 of 2,088 |
| 8Luna County, NM | 56 | 6 | 6.5 | $871K | −0.2% | #757 of 2,088 |
| 9Lincoln County, NM | 52 | 8 | 8.0 | $974K | −2.3% | #929 of 2,088 |
| 10Los Alamos County, NM | 51 | 21 | 25.5 | $742K | 0.0% | #988 of 2,088 |
| 11Santa Fe County, NM | 51 | 128 | 18.1 | $634K | +1.2% | #1,009 of 2,088 |
| 12Taos County, NM | 49 | 24 | 15.4 | $559K | +0.3% | #1,120 of 2,088 |
| 13McKinley County, NM | 48 | 17 | 8.0 | $854K | −6.1% | #1,139 of 2,088 |
| 14San Miguel County, NM | 48 | 10 | 8.4 | $815K | −3.2% | #1,140 of 2,088 |
| 15San Juan County, NM | 47 | 60 | 14.4 | $564K | −0.9% | #1,221 of 2,088 |
| 16Curry County, NM | 43 | 21 | 11.3 | $682K | −3.5% | #1,373 of 2,088 |
| 17Bernalillo County, NM | 43 | 480 | 16.8 | $584K | −1.4% | #1,388 of 2,088 |
| 18Grant County, NM | 38 | 12 | 10.6 | $662K | −3.4% | #1,544 of 2,088 |
| 19Chaves County, NM | 33 | 37 | 15.6 | $477K | −2.7% | #1,707 of 2,088 |
| 20Cibola County, NM | 30 | 17 | 20.0 | $351K | −0.6% | #1,806 of 2,088 |
| 21Sierra County, NM | 26 | 5 | 9.2 | $589K | −1.4% | #1,882 of 2,088 |
| 22Roosevelt County, NM | 21 | 10 | 13.4 | $494K | −2.8% | #1,957 of 2,088 |
| Socorro County, NM | Not scored | 4 | 7.6 | $799K | −4.3% | |
| Torrance County, NM | Not scored | 1 | 1.7 | $4.5M | +6.9% | |
| Colfax County, NM | Not scored | 4 | 7.5 | $994K | −1.4% |
Show all 33 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Quay County, NM | Not scored | 4 | 9.1 | $759K | −3.0% | |
| Guadalupe County, NM | Not scored | 2 | 13.4 | $628K | −2.2% | |
| Mora County, NM | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Hidalgo County, NM | Not scored | 0 | 0.0 | n/a | −5.6% | |
| Union County, NM | Not scored | 5 | 34.8 | $201K | −5.5% | |
| Catron County, NM | Not scored | 0 | 0.0 | n/a | +6.1% | |
| De Baca County, NM | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Harding County, NM | Not scored | 0 | 0.0 | n/a | −5.4% |
Markets with fewer than 5 gyms and studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms and studios are in New Mexico?
New Mexico has 1,135 gyms and studios on map listings as of September 2026. 200 of them (18%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 351 businesses with payroll classed as fitness centers and recreation instruction in 2023, down 1.4% from 2019.
How much do households in New Mexico spend on memberships, classes and admissions?
About $769.9M a year, or $919 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 1,135 gyms and studios on map listings, it comes to $678K per location. It is estimated from the incomes of the 837,414 households in New Mexico and national spending patterns by income.
How does New Mexico compare with the U.S. for gyms and studios?
New Mexico has 13.6 gyms and studios per 10,000 households, 9% below the U.S. rate of 14.9. Spending per location is $678K, 2% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, New Mexico would have about 1,163, against 1,135 on map listings. There is one business with payroll in the industry for every 2,386 households, against one for every 1,641 across the U.S. The official count fell 1.4% from 2019 to 2023, against +8.2% for the U.S.
Which market in New Mexico has the highest market score for gyms and studios?
Among 4 scored metro areas in or partly in New Mexico, the Las Cruces metro area scores highest, at 76 (high). Among 13 scored small-town markets in or partly in New Mexico, the Alamogordo area scores highest, at 82 (high). Among 22 scored counties in New Mexico, Sandoval County scores highest, at 82 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Mexico scores 56 for gyms and studios (upper middle), #18 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Mexico. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for gyms and studios across the U.S. · All business types in New Mexico
Related business types in New Mexico
- Gyms566 listings
- Yoga, Pilates and fitness studios182 listings
- Martial arts and dance studios387 listings
Screening a site or an acquisition in New Mexico?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.