Fitness and classes · County · Virginia
Gyms and studios in Russell County, VA
Competitor counts, household spending and official business counts for gyms and studios in Russell County, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 27 out of 100: Lower middle
Ranked #1,860 of 2,088 scored counties
#80 of 95 scored counties in Virginia
- Listings
- 9
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.5M
- On memberships, classes and admissions · $516 a household
- Spending per listing
- $611K
- 8% below the U.S.
- Listings per 10k households
- 8.4
- 44% below the U.S.
- Population, 2025
- 25,332
- −1.7% since 2020
See the gyms and studios around any address in Russell County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms and studios in Russell County is 27 (lower middle), #1,860 of 2,088 scored counties and #80 of 95 scored counties in Virginia. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 9 gyms and studios in Russell County. None of them are chain locations, against 20% across the U.S. Per 10,000 households, that is 8.4, 44% below the U.S. rate of 14.9.
At $516 per household (48% below the U.S. average), households in Russell County spend about $5.5M a year on memberships, classes and admissions. That works out to $611K per location, 8% below the U.S. figure of $662K.
There is no official count of businesses with payroll classed as fitness centers and recreation instruction in Russell County: counts under 3 aren’t published. Population estimates show Russell County declined 1.7% from 2020 to 2025, against +3.1% for the U.S.
How Russell County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Russell County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.4 | 14.2 | 14.9 |
| Spending per listing | $611K | $674K | $662K |
| Households per official establishment | n/a | 1,478 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +6.7% | +8.2% |
| Population growth, 2020–2025 | −1.7% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $516 | $960 | $983 |
| Median household income | $50,012 | $93,170 | $80,734 |
| Groundwork market score | 27 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 90 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Russell County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Russell County
- Population, 2025 estimate
- 25,332−1.7% since 2020
- Households
- 10,669
- Median age
- 46.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 474 sq. mi.
- People per square mile
- 54
- Median household income
- $50,012+25.8% vs. 2015–2019, before inflation
- Average household income
- $69,488
- Median home value
- $120,600
- Jobs located here
- 6,677
- Daytime population
- 22,613Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Russell County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for gyms and studios, numbered among those based in Virginia, with Russell County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greene County, VA | 87 | 5 | 6.2 | $1.4M | +6.6% | #20 of 2,088 |
| 2Louisa County, VA | 86 | 6 | 3.9 | $2.1M | +13.6% | #21 of 2,088 |
| 3Poquoson city, VA | 84 | 6 | 12.7 | $847K | +6.6% | #37 of 2,088 |
| 4Frederick County, VA | 83 | 28 | 7.9 | $1.2M | +8.8% | #39 of 2,088 |
| 5Caroline County, VA | 83 | 10 | 8.3 | $972K | +11.3% | #40 of 2,088 |
| 6New Kent County, VA | 83 | 13 | 14.0 | $756K | +21.2% | #43 of 2,088 |
| 7Spotsylvania County, VA | 81 | 71 | 13.5 | $770K | +10.5% | #62 of 2,088 |
| 8Rockingham County, VA | 80 | 26 | 8.0 | $953K | +6.6% | #69 of 2,088 |
| 9Suffolk city, VA | 78 | 33 | 8.7 | $999K | +10.4% | #91 of 2,088 |
| 10King George County, VA | 78 | 15 | 14.8 | $715K | +10.5% | #99 of 2,088 |
| 80Russell County, VA | 27 | 9 | 8.4 | $611K | −1.7% | #1,860 of 2,088 |
Other business types in Russell County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes27
- Gyms13
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Russell County, VA?
Russell County has 9 gyms and studios on map listings as of September 2026. None of them are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Russell County: counts under 3 are left out.
How much do households in Russell County, VA spend on memberships, classes and admissions?
About $5.5M a year, or $516 per household. That is 48% below the U.S. average (an index of 52, where 100 is the U.S. average). Spread across the 9 gyms and studios on map listings, it comes to $611K per location. It is estimated from the incomes of the 10,669 households in Russell County and national spending patterns by income.
How does Russell County, VA compare with the U.S. for gyms and studios?
Russell County has 8.4 gyms and studios per 10,000 households, 44% below the U.S. rate of 14.9. Spending per location is $611K, 8% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Russell County would have about 8, against 9 on map listings.
How fast is Russell County, VA growing?
Population estimates put Russell County at 25,332 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 10,669 households. Median household income in Russell County is $50,012, 38% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Russell County scores 27 for gyms and studios (lower middle), #1,860 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Russell County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Russell County
Screening a site or an acquisition in Russell County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.