Market rankings · South Dakota
Gyms and studios in South Dakota
Markets across South Dakota ranked by the Groundwork market score for gyms and studios, with competitor counts and household spending for each.
- Listings
- 504
- 110 chain locations (22%)
- Official establishments
- 202
- +0.5% since 2019
- Household spending a year
- $320.2M
- On memberships, classes and admissions
- Listings per 10k households
- 13.8
- 7% below the U.S.
- Spending per listing
- $635K
- 4% below the U.S.
- Rank among states
- #20 of 51
- Market score 54 · Upper middle
A site report maps the gyms and studios on map listings around any address in South Dakota by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 504 gyms and studios in South Dakota. 110 of them (22%) are chain locations, against 20% across the U.S. Per 10,000 households, that is 13.8, 7% below the U.S. rate of 14.9.
Households in South Dakota spend about $320.2M a year on memberships, classes and admissions, or $876 per household, 11% below the U.S. average. That is about $635K of household spending for each location on map listings, 4% below the U.S. figure of $662K.
Official counts show 202 businesses with payroll classed as fitness centers and recreation instruction in South Dakota in 2023, up 0.5% from 2019. That is one for every 1,810 households, against one for every 1,641 across the U.S. Across the U.S., the count rose 8.2% over the same years. Since fiscal 2022, 28 SBA-backed loans worth $15.1M have gone to businesses classed as fitness centers and recreation instruction in South Dakota.
Among the 50 states and DC, South Dakota ranks #20 for gyms and studios, with a Groundwork market score of 54 (upper middle). Of the 3 scored metro areas in or partly in South Dakota, the Rapid City metro area scores highest (60). Of the 9 scored small-town markets in or partly in South Dakota, the Huron area scores highest (82).
Every market in South Dakota for gyms and studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in South Dakota, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rapid City, SD | 60 | 90 | 14.3 | $617K | +6.2% | #98 of 387 |
| 2Sioux Falls, SD-MN | 55 | 188 | 15.3 | $629K | +9.5% | #137 of 387 |
| Sioux City, IA-NE-SD | 51 | 71 | 12.8 | $671K | +1.0% | #177 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Huron, SD | 82 | 5 | 6.6 | $1.2M | +2.4% | #9 of 535 |
| 2Vermillion, SD | 67 | 5 | 9.0 | $827K | +0.2% | #76 of 535 |
| 3Yankton, SD | 65 | 11 | 11.3 | $721K | +1.5% | #97 of 535 |
| 4Mitchell, SD | 60 | 13 | 11.8 | $660K | +0.6% | #153 of 535 |
| 5Brookings, SD | 51 | 19 | 13.8 | $595K | +9.6% | #275 of 535 |
| 6Watertown, SD | 47 | 20 | 16.0 | $484K | +4.3% | #319 of 535 |
| 7Spearfish, SD | 40 | 24 | 19.9 | $417K | +14.0% | #392 of 535 |
| 8Pierre, SD | 33 | 21 | 24.6 | $369K | −0.5% | #451 of 535 |
| 9Aberdeen, SD | 29 | 36 | 20.1 | $422K | −1.5% | #476 of 535 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, SD | 76 | 10 | 13.7 | $783K | +3.3% | #132 of 2,088 |
| 2Beadle County, SD | 74 | 5 | 6.6 | $1.2M | +2.4% | #152 of 2,088 |
| 3Meade County, SD | 67 | 14 | 11.7 | $742K | +2.7% | #351 of 2,088 |
| 4Yankton County, SD | 62 | 11 | 11.3 | $721K | +1.5% | #529 of 2,088 |
| 5Clay County, SD | 59 | 5 | 9.0 | $827K | +0.2% | #623 of 2,088 |
| 6Minnehaha County, SD | 55 | 121 | 14.3 | $646K | +7.6% | #817 of 2,088 |
| 7Butte County, SD | 54 | 7 | 16.3 | $547K | +5.5% | #883 of 2,088 |
| 8Pennington County, SD | 52 | 72 | 15.5 | $569K | +6.6% | #979 of 2,088 |
| 9Lincoln County, SD | 51 | 57 | 20.4 | $554K | +17.5% | #1,027 of 2,088 |
| 10Brookings County, SD | 47 | 19 | 13.8 | $595K | +9.6% | #1,213 of 2,088 |
| 11Codington County, SD | 46 | 20 | 16.0 | $484K | +4.3% | #1,281 of 2,088 |
| 12Davison County, SD | 43 | 13 | 14.6 | $519K | +0.6% | #1,403 of 2,088 |
| 13Lawrence County, SD | 38 | 24 | 19.9 | $417K | +14.0% | #1,571 of 2,088 |
| 14Hughes County, SD | 31 | 16 | 22.1 | $417K | −0.9% | #1,766 of 2,088 |
| 15Brown County, SD | 25 | 34 | 20.9 | $400K | −1.7% | #1,907 of 2,088 |
| Oglala Lakota County, SD | Not scored | 2 | 6.8 | $765K | −2.3% | |
| Lake County, SD | Not scored | 4 | 8.5 | $1.1M | −0.2% | |
| Roberts County, SD | Not scored | 4 | 11.0 | $690K | −0.1% | |
| Charles Mix County, SD | Not scored | 5 | 16.5 | $470K | −0.5% | |
| Todd County, SD | Not scored | 1 | 3.9 | $1.3M | −4.9% | |
| Custer County, SD | Not scored | 4 | 9.0 | $1M | +13.2% | |
| Turner County, SD | Not scored | 0 | 0.0 | n/a | +7.3% | |
| Grant County, SD | Not scored | 2 | 6.6 | $1.2M | 0.0% | |
| Hutchinson County, SD | Not scored | 3 | 10.3 | $878K | −0.1% | |
| Fall River County, SD | Not scored | 5 | 13.8 | $516K | +7.1% |
Show all 66 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Bon Homme County, SD | Not scored | 3 | 12.4 | $574K | +3.8% | |
| Moody County, SD | Not scored | 1 | 3.9 | $2.2M | +4.5% | |
| Hamlin County, SD | Not scored | 1 | 4.6 | $2M | +11.9% | |
| Spink County, SD | Not scored | 1 | 4.0 | $2.1M | −3.0% | |
| McCook County, SD | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Tripp County, SD | Not scored | 5 | 22.1 | $323K | +1.8% | |
| Day County, SD | Not scored | 3 | 12.7 | $673K | +0.8% | |
| Brule County, SD | Not scored | 5 | 25.6 | $336K | +0.5% | |
| Walworth County, SD | Not scored | 3 | 12.4 | $582K | −1.4% | |
| Kingsbury County, SD | Not scored | 2 | 9.5 | $859K | +1.6% | |
| Dewey County, SD | Not scored | 2 | 11.8 | $539K | +3.8% | |
| Marshall County, SD | Not scored | 3 | 18.2 | $496K | +2.9% | |
| Deuel County, SD | Not scored | 2 | 11.4 | $719K | +2.6% | |
| Edmunds County, SD | Not scored | 2 | 12.3 | $783K | +1.0% | |
| Gregory County, SD | Not scored | 2 | 12.4 | $619K | +1.1% | |
| Clark County, SD | Not scored | 1 | 7.5 | $1M | +4.7% | |
| Corson County, SD | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Lyman County, SD | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Hanson County, SD | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Bennett County, SD | Not scored | 0 | 0.0 | n/a | −2.6% | |
| Hand County, SD | Not scored | 1 | 7.1 | $1.2M | −0.7% | |
| Stanley County, SD | Not scored | 5 | 38.8 | $217K | +1.8% | |
| Perkins County, SD | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Douglas County, SD | Not scored | 0 | 0.0 | n/a | +1.9% | |
| Jackson County, SD | Not scored | 0 | 0.0 | n/a | −4.7% | |
| Aurora County, SD | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Potter County, SD | Not scored | 0 | 0.0 | n/a | −3.8% | |
| Sanborn County, SD | Not scored | 0 | 0.0 | n/a | +2.5% | |
| Ziebach County, SD | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Miner County, SD | Not scored | 0 | 0.0 | n/a | −0.8% | |
| McPherson County, SD | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Faulk County, SD | Not scored | 1 | 11.6 | $681K | +2.4% | |
| Mellette County, SD | Not scored | 0 | 0.0 | n/a | +11.5% | |
| Buffalo County, SD | Not scored | 1 | 19.7 | $295K | −6.8% | |
| Jerauld County, SD | Not scored | 0 | 0.0 | n/a | +0.6% | |
| Haakon County, SD | Not scored | 2 | 29.1 | $285K | −3.6% | |
| Campbell County, SD | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Sully County, SD | Not scored | 0 | 0.0 | n/a | +1.9% | |
| Hyde County, SD | Not scored | 0 | 0.0 | n/a | −4.6% | |
| Harding County, SD | Not scored | 0 | 0.0 | n/a | +2.2% | |
| Jones County, SD | Not scored | 0 | 0.0 | n/a | −1.5% |
Markets with fewer than 5 gyms and studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms and studios are in South Dakota?
There are 504 gyms and studios on map listings in South Dakota as of September 2026. 110 of them (22%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 202 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 0.5% from 2019.
How much do households in South Dakota spend on memberships, classes and admissions?
About $320.2M a year, or $876 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 504 gyms and studios on map listings, it comes to $635K per location. It is estimated from the incomes of the 365,544 households in South Dakota and national spending patterns by income.
How does South Dakota compare with the U.S. for gyms and studios?
South Dakota has 13.8 gyms and studios per 10,000 households, 7% below the U.S. rate of 14.9. Spending per location is $635K, 4% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, South Dakota would have about 484, against 504 on map listings. There is one business with payroll in the industry for every 1,810 households, against one for every 1,641 across the U.S. The official count rose 0.5% from 2019 to 2023, against +8.2% for the U.S.
Which market in South Dakota has the highest market score for gyms and studios?
Among 3 scored metro areas in or partly in South Dakota, the Rapid City metro area scores highest, at 60 (upper middle). Among 9 scored small-town markets in or partly in South Dakota, the Huron area scores highest, at 82 (high). Among 15 scored counties in South Dakota, Union County scores highest, at 76 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. South Dakota scores 54 for gyms and studios (upper middle), #20 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in South Dakota. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for gyms and studios across the U.S. · All business types in South Dakota
Related business types in South Dakota
- Gyms318 listings
- Yoga, Pilates and fitness studios60 listings
- Martial arts and dance studios126 listings
Screening a site or an acquisition in South Dakota?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.