Market rankings · Maryland
Gyms and studios in Maryland
Markets across Maryland ranked by the Groundwork market score for gyms and studios, with competitor counts and household spending for each.
- Listings
- 3,208
- 608 chain locations (19%)
- Official establishments
- 1,394
- −3.0% since 2019
- Household spending a year
- $2.5B
- On memberships, classes and admissions
- Listings per 10k households
- 13.6
- 9% below the U.S.
- Spending per listing
- $768K
- 16% above the U.S.
- Rank among states
- #9 of 51
- Market score 62 · Upper middle
A site report maps the gyms and studios on map listings around any address in Maryland by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 3,208 gyms and studios in Maryland. 608 of them (19%) are chain locations, against 20% across the U.S. Per 10,000 households, that is 13.6, 9% below the U.S. rate of 14.9.
Households in Maryland spend about $2.5B a year on memberships, classes and admissions, or $1,042 per household, 6% above the U.S. average. That works out to $768K per location, 16% above the U.S. figure of $662K.
In 2023, official counts showed 1,394 businesses with payroll in Maryland classed as fitness centers and recreation instruction, down 3.0% from 2019. That is one for every 1,695 households, against one for every 1,641 across the U.S. Across the U.S., the count rose 8.2% over the same years. Since fiscal 2022, 133 SBA-backed loans worth $43.5M have gone to businesses classed as fitness centers and recreation instruction in Maryland.
Among the 50 states and DC, Maryland ranks #9 for gyms and studios, with a Groundwork market score of 62 (upper middle). Of the 6 scored metro areas in or partly in Maryland, the Hagerstown-Martinsburg metro area scores highest (78). Of the 4 scored small-town markets in or partly in Maryland, the Cambridge area scores highest (74).
Every market in Maryland for gyms and studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Maryland, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hagerstown-Martinsburg, MD-WV | 78 | 97 | 8.2 | $901K | +7.1% | #11 of 387 |
| 2Lexington Park, MD | 76 | 88 | 11.6 | $1M | +2.1% | #12 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 63 | 3,733 | 15.7 | $796K | +3.3% | #76 of 387 |
| 3Baltimore-Columbia-Towson, MD | 55 | 1,550 | 13.8 | $727K | +0.4% | #133 of 387 |
| 4Salisbury, MD | 53 | 60 | 12.3 | $576K | +2.9% | #157 of 387 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 51 | 4,008 | 16.2 | $665K | +1.4% | #178 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cambridge, MD | 74 | 9 | 6.6 | $953K | +3.4% | #31 of 535 |
| 2Cumberland, MD-WV | 52 | 35 | 9.1 | $619K | −1.3% | #252 of 535 |
| 3Ocean Pines, MD | 51 | 47 | 19.5 | $433K | +3.7% | #281 of 535 |
| 4Easton, MD | 36 | 38 | 23.1 | $387K | +2.0% | #431 of 535 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Queen Anne’s County, MD | 79 | 33 | 16.6 | $668K | +8.8% | #85 of 2,088 |
| 2St. Mary’s County, MD | 74 | 40 | 9.4 | $1.2M | +2.4% | #150 of 2,088 |
| 3Charles County, MD | 74 | 90 | 14.8 | $785K | +5.9% | #167 of 2,088 |
| 4Prince George’s County, MD | 73 | 356 | 10.2 | $966K | +0.5% | #178 of 2,088 |
| 5Calvert County, MD | 71 | 48 | 14.3 | $877K | +1.7% | #230 of 2,088 |
| 6Cecil County, MD | 68 | 47 | 11.6 | $747K | +3.2% | #322 of 2,088 |
| 7Dorchester County, MD | 67 | 9 | 6.6 | $953K | +3.4% | #334 of 2,088 |
| 8Frederick County, MD | 67 | 169 | 16.2 | $736K | +11.0% | #352 of 2,088 |
| 9Washington County, MD | 63 | 62 | 10.4 | $731K | +2.0% | #494 of 2,088 |
| 10Harford County, MD | 60 | 138 | 13.6 | $783K | +2.0% | #581 of 2,088 |
| 11Caroline County, MD | 59 | 10 | 8.0 | $808K | +2.5% | #626 of 2,088 |
| 12Montgomery County, MD | 58 | 618 | 15.9 | $824K | +1.3% | #668 of 2,088 |
| 13Anne Arundel County, MD | 58 | 345 | 15.4 | $783K | +1.7% | #674 of 2,088 |
| 14Carroll County, MD | 55 | 101 | 15.7 | $728K | +2.2% | #800 of 2,088 |
| 15Howard County, MD | 53 | 247 | 20.4 | $696K | +1.9% | #897 of 2,088 |
| 16Baltimore County, MD | 52 | 427 | 12.8 | $721K | −0.7% | #941 of 2,088 |
| 17Worcester County, MD | 49 | 47 | 19.5 | $433K | +3.7% | #1,134 of 2,088 |
| 18Wicomico County, MD | 47 | 58 | 14.3 | $514K | +3.2% | #1,232 of 2,088 |
| 19Baltimore city, MD | 44 | 259 | 10.1 | $669K | −2.3% | #1,337 of 2,088 |
| 20Allegany County, MD | 41 | 27 | 9.9 | $549K | −1.6% | #1,456 of 2,088 |
| 21Garrett County, MD | 37 | 19 | 15.1 | $460K | −1.5% | #1,597 of 2,088 |
| 22Talbot County, MD | 32 | 38 | 23.1 | $387K | +2.0% | #1,746 of 2,088 |
| 23Kent County, MD | 31 | 18 | 21.2 | $365K | +2.3% | #1,772 of 2,088 |
| Somerset County, MD | Not scored | 2 | 2.4 | $2.4M | +1.7% |
Markets with fewer than 5 gyms and studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms and studios are in Maryland?
There are 3,208 gyms and studios on map listings in Maryland as of September 2026. 608 of them (19%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 1,394 businesses with payroll classed as fitness centers and recreation instruction in 2023, down 3.0% from 2019.
How much do households in Maryland spend on memberships, classes and admissions?
About $2.5B a year, or $1,042 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 3,208 gyms and studios on map listings, it comes to $768K per location. It is estimated from the incomes of the 2,362,928 households in Maryland and national spending patterns by income.
How does Maryland compare with the U.S. for gyms and studios?
Maryland has 13.6 gyms and studios per 10,000 households, 9% below the U.S. rate of 14.9. Spending per location is $768K, 16% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Maryland would have about 3,719, against 3,208 on map listings. There is one business with payroll in the industry for every 1,695 households, against one for every 1,641 across the U.S. The official count fell 3.0% from 2019 to 2023, against +8.2% for the U.S.
Which market in Maryland has the highest market score for gyms and studios?
Among 6 scored metro areas in or partly in Maryland, the Hagerstown-Martinsburg metro area scores highest, at 78 (high). Among 4 scored small-town markets in or partly in Maryland, the Cambridge area scores highest, at 74 (upper middle). Among 23 scored counties in Maryland, Queen Anne’s County scores highest, at 79 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Maryland scores 62 for gyms and studios (upper middle), #9 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Maryland. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Gyms, studios and classes in other states
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Top markets for gyms and studios across the U.S. · All business types in Maryland
Related business types in Maryland
- Gyms1,569 listings
- Yoga, Pilates and fitness studios497 listings
- Martial arts and dance studios1,142 listings
Screening a site or an acquisition in Maryland?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.