Market rankings · Washington
Gyms and studios in Washington
Markets across Washington ranked by the Groundwork market score for gyms and studios, with competitor counts and household spending for each.
- Listings
- 4,418
- 858 chain locations (19%)
- Official establishments
- 2,221
- +9.7% since 2019
- Household spending a year
- $4.2B
- On memberships, classes and admissions
- Listings per 10k households
- 14.4
- 3% below the U.S.
- Spending per listing
- $962K
- 45% above the U.S.
- Rank among states
- #4 of 51
- Market score 73 · Upper middle
A site report maps the gyms and studios on map listings around any address in Washington by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 4,418 gyms and studios in Washington. Chain locations make up 19% of them, against 20% across the U.S. Per 10,000 households, that is 14.4, 3% below the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Washington comes to about $4.2B a year: $1,386 per household, 41% above the U.S. average. That works out to $962K per location, 45% above the U.S. figure of $662K.
In 2023, official counts showed 2,221 businesses with payroll in Washington classed as fitness centers and recreation instruction, up 9.7% from 2019. That is one for every 1,380 households, against one for every 1,641 across the U.S. Across the U.S., the count rose 8.2% over the same years. Since fiscal 2022, 198 SBA-backed loans worth $112.5M have gone to businesses classed as fitness centers and recreation instruction in Washington.
Among the 50 states and DC, Washington ranks #4 for gyms and studios, with a Groundwork market score of 73 (upper middle). Of the 13 scored metro areas in or partly in Washington, the Longview-Kelso metro area scores highest (83). Of the 10 scored small-town markets in or partly in Washington, the Shelton area scores highest (93).
Every market in Washington for gyms and studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Washington, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Longview-Kelso, WA | 83 | 43 | 9.8 | $1M | +3.5% | #5 of 387 |
| 2Olympia-Lacey-Tumwater, WA | 76 | 153 | 12.9 | $947K | +2.8% | #14 of 387 |
| 3Kennewick-Richland, WA | 72 | 150 | 13.9 | $859K | +6.5% | #26 of 387 |
| 4Yakima, WA | 71 | 90 | 10.3 | $888K | +1.0% | #28 of 387 |
| 5Mount Vernon-Anacortes, WA | 71 | 70 | 13.4 | $882K | +2.4% | #30 of 387 |
| 6Bremerton-Silverdale-Port Orchard, WA | 69 | 146 | 13.5 | $1M | +2.7% | #36 of 387 |
| 7Seattle-Tacoma-Bellevue, WA | 68 | 2,562 | 15.9 | $1M | +3.3% | #41 of 387 |
| Lewiston, ID-WA | 67 | 36 | 13.5 | $723K | +1.5% | #51 of 387 |
| Portland-Vancouver-Hillsboro, OR-WA | 63 | 1,538 | 15.2 | $883K | +1.0% | #74 of 387 |
| 8Wenatchee-East Wenatchee, WA | 63 | 72 | 15.2 | $759K | +5.0% | #79 of 387 |
| 9Spokane-Spokane Valley, WA | 63 | 339 | 14.3 | $741K | +3.5% | #80 of 387 |
| 10Bellingham, WA | 60 | 148 | 15.7 | $719K | +3.9% | #97 of 387 |
| 11Walla Walla, WA | 46 | 44 | 18.8 | $542K | −0.4% | #236 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shelton, WA | 93 | 14 | 5.4 | $2M | +7.8% | #1 of 535 |
| 2Centralia, WA | 90 | 23 | 7.0 | $1.4M | +6.7% | #2 of 535 |
| 3Aberdeen, WA | 87 | 30 | 9.8 | $873K | +3.0% | #4 of 535 |
| 4Othello, WA | 85 | 7 | 11.1 | $819K | +4.3% | #8 of 535 |
| 5Pullman, WA | 76 | 21 | 11.2 | $802K | +1.5% | #23 of 535 |
| 6Moses Lake, WA | 73 | 41 | 11.6 | $823K | +6.3% | #35 of 535 |
| 7Port Angeles, WA | 67 | 37 | 10.6 | $915K | +1.1% | #72 of 535 |
| 8Port Townsend, WA | 67 | 19 | 11.6 | $913K | +2.7% | #73 of 535 |
| 9Ellensburg, WA | 61 | 32 | 16.0 | $681K | +4.2% | #137 of 535 |
| 10Oak Harbor, WA | 60 | 45 | 12.5 | $941K | −1.5% | #144 of 535 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Douglas County, WA | 94 | 8 | 5.0 | $2.3M | +8.0% | #1 of 2,088 |
| 2Mason County, WA | 93 | 14 | 5.4 | $2M | +7.8% | #3 of 2,088 |
| 3Lewis County, WA | 89 | 23 | 7.0 | $1.4M | +6.7% | #14 of 2,088 |
| 4Franklin County, WA | 88 | 24 | 8.0 | $1.5M | +5.6% | #17 of 2,088 |
| 5Stevens County, WA | 86 | 16 | 8.3 | $1.1M | +6.6% | #23 of 2,088 |
| 6Klickitat County, WA | 85 | 9 | 9.1 | $1.1M | +6.6% | #26 of 2,088 |
| 7Grays Harbor County, WA | 80 | 30 | 9.8 | $873K | +3.0% | #74 of 2,088 |
| 8Cowlitz County, WA | 78 | 43 | 9.8 | $1M | +3.5% | #90 of 2,088 |
| 9Pacific County, WA | 77 | 12 | 10.9 | $846K | +3.6% | #113 of 2,088 |
| 10Adams County, WA | 76 | 7 | 11.1 | $819K | +4.3% | #130 of 2,088 |
| 11Snohomish County, WA | 74 | 415 | 13.1 | $1.2M | +4.9% | #151 of 2,088 |
| 12Clark County, WA | 74 | 247 | 12.6 | $1M | +5.3% | #156 of 2,088 |
| 13Thurston County, WA | 73 | 153 | 12.9 | $947K | +2.8% | #180 of 2,088 |
| 14Pierce County, WA | 72 | 434 | 12.4 | $1.1M | +2.5% | #195 of 2,088 |
| 15Grant County, WA | 72 | 41 | 11.6 | $823K | +6.3% | #208 of 2,088 |
| 16Whitman County, WA | 72 | 21 | 11.2 | $802K | +1.5% | #211 of 2,088 |
| 17Asotin County, WA | 70 | 12 | 12.6 | $813K | +1.0% | #253 of 2,088 |
| 18Kitsap County, WA | 69 | 146 | 13.5 | $1M | +2.7% | #268 of 2,088 |
| 19Skagit County, WA | 68 | 70 | 13.4 | $882K | +2.4% | #310 of 2,088 |
| 20Yakima County, WA | 67 | 90 | 10.3 | $888K | +1.0% | #338 of 2,088 |
| 21King County, WA | 66 | 1,713 | 18.2 | $969K | +3.1% | #366 of 2,088 |
| 22Clallam County, WA | 66 | 37 | 10.6 | $915K | +1.1% | #370 of 2,088 |
| 23Benton County, WA | 64 | 126 | 16.1 | $746K | +6.9% | #457 of 2,088 |
| 24Jefferson County, WA | 63 | 19 | 11.6 | $913K | +2.7% | #477 of 2,088 |
| 25San Juan County, WA | 63 | 15 | 16.6 | $740K | +4.2% | #493 of 2,088 |
Show all 39 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Island County, WA | 60 | 45 | 12.5 | $941K | −1.5% | #574 of 2,088 |
| 27Okanogan County, WA | 60 | 21 | 12.0 | $731K | +7.3% | #588 of 2,088 |
| 28Spokane County, WA | 59 | 323 | 14.8 | $721K | +3.2% | #638 of 2,088 |
| 29Whatcom County, WA | 59 | 148 | 15.7 | $719K | +3.9% | #639 of 2,088 |
| 30Kittitas County, WA | 56 | 32 | 16.0 | $681K | +4.2% | #775 of 2,088 |
| 31Walla Walla County, WA | 46 | 44 | 18.8 | $542K | −0.4% | #1,273 of 2,088 |
| 32Chelan County, WA | 45 | 64 | 20.3 | $569K | +3.3% | #1,309 of 2,088 |
| Pend Oreille County, WA | Not scored | 2 | 3.4 | $2.8M | +7.1% | |
| Skamania County, WA | Not scored | 4 | 8.0 | $1.6M | +5.2% | |
| Lincoln County, WA | Not scored | 4 | 8.3 | $1.1M | +9.7% | |
| Ferry County, WA | Not scored | 2 | 6.3 | $1.1M | +4.4% | |
| Wahkiakum County, WA | Not scored | 2 | 9.5 | $894K | +9.6% | |
| Columbia County, WA | Not scored | 1 | 5.4 | $1.6M | +4.7% | |
| Garfield County, WA | Not scored | 1 | 9.7 | $875K | +5.2% |
Markets with fewer than 5 gyms and studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms and studios are in Washington?
Washington has 4,418 gyms and studios on map listings as of September 2026. 858 of them (19%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 2,221 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 9.7% from 2019.
How much do households in Washington spend on memberships, classes and admissions?
About $4.2B a year, or $1,386 per household. That is 41% above the U.S. average (an index of 141, where 100 is the U.S. average). Spread across the 4,418 gyms and studios on map listings, it comes to $962K per location. It is estimated from the incomes of the 3,064,820 households in Washington and national spending patterns by income.
How does Washington compare with the U.S. for gyms and studios?
Washington has 14.4 gyms and studios per 10,000 households, 3% below the U.S. rate of 14.9. Spending per location is $962K, 45% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Washington would have about 6,418, against 4,418 on map listings. There is one business with payroll in the industry for every 1,380 households, against one for every 1,641 across the U.S. The official count rose 9.7% from 2019 to 2023, against +8.2% for the U.S.
Which market in Washington has the highest market score for gyms and studios?
Among 13 scored metro areas in or partly in Washington, the Longview-Kelso metro area scores highest, at 83 (high). Among 10 scored small-town markets in or partly in Washington, the Shelton area scores highest, at 93 (very high). Among 32 scored counties in Washington, Douglas County scores highest, at 94 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Washington scores 73 for gyms and studios (upper middle), #4 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Washington. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Gyms, studios and classes in other states
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Top markets for gyms and studios across the U.S. · All business types in Washington
Related business types in Washington
- Gyms2,168 listings
- Yoga, Pilates and fitness studios865 listings
- Martial arts and dance studios1,385 listings
Screening a site or an acquisition in Washington?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.