Fitness and classes · County · Virginia
Gyms and studios in Isle of Wight County, VA
The gyms and studios in Isle of Wight County, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #127 of 2,088 scored counties
#12 of 95 scored counties in Virginia
- Listings
- 15
- 3 chain locations (20%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $13.9M
- On memberships, classes and admissions · $880 a household
- Spending per listing
- $924K
- 40% above the U.S.
- Listings per 10k households
- 9.5
- 36% below the U.S.
- Population, 2025
- 41,321
- +6.7% since 2020
See the gyms and studios around any address in Isle of Wight County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Isle of Wight County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Isle of Wight County scores 76 (high) on the Groundwork market score for gyms and studios, ranking #127 of 2,088 scored counties and #12 of 95 scored counties in Virginia. That puts it in the top 10% of counties for gyms and studios.
As of September 2026, map listings count 15 gyms and studios in Isle of Wight County. Of those, 3 are chain locations, or 20%, against 20% across the U.S. Per 10,000 households, that is 9.5, 36% below the U.S. rate of 14.9.
At $880 per household (11% below the U.S. average), households in Isle of Wight County spend about $13.9M a year on memberships, classes and admissions. Spread across 15 gyms and studios, that is $924K per location, 40% above the U.S. figure of $662K.
Official counts show 6 businesses with payroll classed as fitness centers and recreation instruction in Isle of Wight County in 2023. That is one for every 2,626 households, against one for every 1,641 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $945K have gone to businesses classed as fitness centers and recreation instruction in Isle of Wight County. Population estimates put the population change in Isle of Wight County from 2020 to 2025 at +6.7%, faster than the U.S. (+3.1%).
How Isle of Wight County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Isle of Wight County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.5 | 14.2 | 14.9 |
| Spending per listing | $924K | $674K | $662K |
| Households per official establishment | 2,626 | 1,478 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +6.7% | +8.2% |
| Population growth, 2020–2025 | +6.7% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $880 | $960 | $983 |
| Median household income | $95,241 | $93,170 | $80,734 |
| Groundwork market score | 76 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 6
- Employees, 2023
- 28
- Annual payroll, 2023
- $290K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 153 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $945K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Isle of Wight County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Isle of Wight County
- Population, 2025 estimate
- 41,321+6.7% since 2020
- Households
- 15,756
- Median age
- 44.1
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.2
- Land area
- 316 sq. mi.
- People per square mile
- 127
- Median household income
- $95,241+28.7% vs. 2015–2019, before inflation
- Average household income
- $117,279
- Median home value
- $356,500
- Jobs located here
- 10,181
- Daytime population
- 32,768Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Isle of Wight County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Isle of Wight County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for gyms and studios, numbered among those based in Virginia, with Isle of Wight County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greene County, VA | 87 | 5 | 6.2 | $1.4M | +6.6% | #20 of 2,088 |
| 2Louisa County, VA | 86 | 6 | 3.9 | $2.1M | +13.6% | #21 of 2,088 |
| 3Poquoson city, VA | 84 | 6 | 12.7 | $847K | +6.6% | #37 of 2,088 |
| 4Frederick County, VA | 83 | 28 | 7.9 | $1.2M | +8.8% | #39 of 2,088 |
| 5Caroline County, VA | 83 | 10 | 8.3 | $972K | +11.3% | #40 of 2,088 |
| 6New Kent County, VA | 83 | 13 | 14.0 | $756K | +21.2% | #43 of 2,088 |
| 7Spotsylvania County, VA | 81 | 71 | 13.5 | $770K | +10.5% | #62 of 2,088 |
| 8Rockingham County, VA | 80 | 26 | 8.0 | $953K | +6.6% | #69 of 2,088 |
| 9Suffolk city, VA | 78 | 33 | 8.7 | $999K | +10.4% | #91 of 2,088 |
| 10King George County, VA | 78 | 15 | 14.8 | $715K | +10.5% | #99 of 2,088 |
| 12Isle of Wight County, VA | 76 | 15 | 9.5 | $924K | +6.7% | #127 of 2,088 |
Other business types in Isle of Wight County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes76
- Gyms85
- Yoga, Pilates and fitness studios
- Martial arts and dance studios66
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Isle of Wight County, VA?
Isle of Wight County has 15 gyms and studios on map listings as of September 2026. 3 of them (20%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 6 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Isle of Wight County, VA spend on memberships, classes and admissions?
About $13.9M a year, or $880 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 15 gyms and studios on map listings, it comes to $924K per location. It is estimated from the incomes of the 15,756 households in Isle of Wight County and national spending patterns by income.
How does Isle of Wight County, VA compare with the U.S. for gyms and studios?
Isle of Wight County has 9.5 gyms and studios per 10,000 households, 36% below the U.S. rate of 14.9. Spending per location is $924K, 40% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Isle of Wight County would have about 21, against 15 on map listings. There is one business with payroll in the industry for every 2,626 households, against one for every 1,641 across the U.S.
How fast is Isle of Wight County, VA growing?
Population estimates put Isle of Wight County at 41,321 people in 2025, up 6.7% since 2020, faster than the U.S. (+3.1%). It has 15,756 households. Median household income in Isle of Wight County is $95,241, 18% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Isle of Wight County scores 76 for gyms and studios (high), #127 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Isle of Wight County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Isle of Wight County
Screening a site or an acquisition in Isle of Wight County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Isle of Wight County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.