Market rankings · New Jersey
Gyms and studios in New Jersey
Every metro area, small-town market and county in New Jersey, ranked by the Groundwork market score for gyms and studios, with competitor counts and household spending for each.
- Listings
- 6,436
- 1,277 chain locations (20%)
- Official establishments
- 2,991
- −1.0% since 2019
- Household spending a year
- $4.3B
- On memberships, classes and admissions
- Listings per 10k households
- 18.3
- 23% above the U.S.
- Spending per listing
- $675K
- 2% above the U.S.
- Rank among states
- #22 of 51
- Market score 50 · Upper middle
A site report maps the gyms and studios on map listings around any address in New Jersey by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
New Jersey has 6,436 gyms and studios on map listings as of September 2026. Chain locations make up 20% of them, against 20% across the U.S. Per 10,000 households, that is 18.3, 23% above the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in New Jersey comes to about $4.3B a year: $1,238 per household, 26% above the U.S. average. That works out to $675K per location, 2% above the U.S. figure of $662K.
Official counts show 2,991 businesses with payroll classed as fitness centers and recreation instruction in New Jersey in 2023, down 1.0% from 2019. That is one for every 1,173 households, against one for every 1,641 across the U.S. Across the U.S., the count rose 8.2% over the same years. Since fiscal 2022, 275 SBA-backed loans worth $133.9M have gone to businesses classed as fitness centers and recreation instruction in New Jersey.
Among the 50 states and DC, New Jersey ranks #22 for gyms and studios, with a Groundwork market score of 50 (upper middle). Of the 6 scored metro areas in or partly in New Jersey, the Allentown-Bethlehem-Easton metro area scores highest (61). Among 21 scored counties, Ocean County scores highest (69).
Every market in New Jersey for gyms and studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Jersey, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Allentown-Bethlehem-Easton, PA-NJ | 61 | 475 | 14.0 | $694K | +3.0% | #91 of 387 |
| 1Trenton-Princeton, NJ | 57 | 246 | 17.1 | $713K | +3.3% | #119 of 387 |
| New York-Newark-Jersey City, NY-NJ | 54 | 12,297 | 16.6 | $736K | +0.6% | #144 of 387 |
| 2Vineland, NJ | 53 | 61 | 11.3 | $687K | +2.2% | #150 of 387 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 51 | 4,008 | 16.2 | $665K | +1.4% | #178 of 387 |
| 3Atlantic City-Hammonton, NJ | 40 | 262 | 17.0 | $562K | +0.8% | #289 of 387 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ocean County, NJ | 69 | 301 | 12.3 | $840K | +5.6% | #282 of 2,088 |
| 2Hudson County, NJ | 67 | 390 | 13.0 | $902K | +1.8% | #337 of 2,088 |
| 3Warren County, NJ | 65 | 64 | 14.1 | $764K | +3.2% | #416 of 2,088 |
| 4Salem County, NJ | 64 | 29 | 11.7 | $769K | +2.3% | #455 of 2,088 |
| 5Middlesex County, NJ | 63 | 478 | 15.5 | $828K | +2.6% | #484 of 2,088 |
| 6Passaic County, NJ | 62 | 244 | 13.6 | $776K | +1.6% | #523 of 2,088 |
| 7Burlington County, NJ | 60 | 313 | 17.7 | $704K | +4.3% | #595 of 2,088 |
| 8Essex County, NJ | 60 | 496 | 15.5 | $699K | +4.2% | #597 of 2,088 |
| 9Union County, NJ | 56 | 378 | 18.6 | $680K | +5.0% | #776 of 2,088 |
| 10Sussex County, NJ | 56 | 116 | 20.1 | $639K | +2.9% | #782 of 2,088 |
| 11Mercer County, NJ | 55 | 246 | 17.1 | $713K | +3.3% | #805 of 2,088 |
| 12Somerset County, NJ | 55 | 302 | 23.1 | $696K | +3.5% | #808 of 2,088 |
| 13Cumberland County, NJ | 52 | 61 | 11.3 | $687K | +2.2% | #950 of 2,088 |
| 14Gloucester County, NJ | 52 | 213 | 18.9 | $625K | +3.3% | #961 of 2,088 |
| 15Atlantic County, NJ | 50 | 162 | 14.8 | $615K | +1.6% | #1,057 of 2,088 |
| 16Bergen County, NJ | 48 | 846 | 23.8 | $612K | +2.4% | #1,172 of 2,088 |
| 17Camden County, NJ | 47 | 348 | 17.2 | $595K | +2.4% | #1,212 of 2,088 |
| 18Hunterdon County, NJ | 46 | 139 | 27.3 | $579K | +2.3% | #1,262 of 2,088 |
| 19Morris County, NJ | 46 | 527 | 27.3 | $575K | +3.2% | #1,264 of 2,088 |
| 20Monmouth County, NJ | 39 | 683 | 27.1 | $536K | +1.4% | #1,516 of 2,088 |
| 21Cape May County, NJ | 30 | 100 | 22.3 | $476K | −1.7% | #1,785 of 2,088 |
Questions
How many gyms and studios are in New Jersey?
Map listings as of September 2026 show 6,436 gyms and studios in New Jersey. 1,277 of them (20%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 2,991 businesses with payroll classed as fitness centers and recreation instruction in 2023, down 1.0% from 2019.
How much do households in New Jersey spend on memberships, classes and admissions?
About $4.3B a year, or $1,238 per household. That is 26% above the U.S. average (an index of 126, where 100 is the U.S. average). Spread across the 6,436 gyms and studios on map listings, it comes to $675K per location. It is estimated from the incomes of the 3,507,701 households in New Jersey and national spending patterns by income.
How does New Jersey compare with the U.S. for gyms and studios?
New Jersey has 18.3 gyms and studios per 10,000 households, 23% above the U.S. rate of 14.9. Spending per location is $675K, 2% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, New Jersey would have about 6,558, against 6,436 on map listings. There is one business with payroll in the industry for every 1,173 households, against one for every 1,641 across the U.S. The official count fell 1.0% from 2019 to 2023, against +8.2% for the U.S.
Which market in New Jersey has the highest market score for gyms and studios?
Among 6 scored metro areas in or partly in New Jersey, the Allentown-Bethlehem-Easton metro area scores highest, at 61 (upper middle). Among 21 scored counties in New Jersey, Ocean County scores highest, at 69 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Jersey scores 50 for gyms and studios (upper middle), #22 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Jersey. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Gyms, studios and classes in other states
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Top markets for gyms and studios across the U.S. · All business types in New Jersey
Related business types in New Jersey
- Gyms2,961 listings
- Yoga, Pilates and fitness studios1,088 listings
- Martial arts and dance studios2,387 listings
Screening a site or an acquisition in New Jersey?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.