Fitness and classes · County · Virginia
Gyms and studios in Poquoson city, VA
Competitor counts, household spending and official business counts for gyms and studios in Poquoson city, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 84 out of 100: High
Ranked #37 of 2,088 scored counties
#3 of 95 scored counties in Virginia
- Listings
- 6
- 3 chain locations (50%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.1M
- On memberships, classes and admissions · $1,075 a household
- Spending per listing
- $847K
- 28% above the U.S.
- Listings per 10k households
- 12.7
- 15% below the U.S.
- Population, 2025
- 13,292
- +6.6% since 2020
See the gyms and studios around any address in Poquoson city
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Poquoson city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms and studios in Poquoson city is 84 (high), #37 of 2,088 scored counties and #3 of 95 scored counties in Virginia. That puts it in the top 10% of counties for gyms and studios.
Household spending on memberships, classes and admissions in Poquoson city comes to about $5.1M a year: $1,075 per household, 9% above the U.S. average. That works out to $847K per location, 28% above the U.S. figure of $662K.
There are 6 gyms and studios on map listings in Poquoson city as of September 2026. Chain locations make up 50% of them, against 20% across the U.S. Per 10,000 households, that is 12.7, 15% below the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in Poquoson city, since they leave out counts under 3. Between 2020 and 2025, the population of Poquoson city grew 6.6%, faster than the U.S. (+3.1%).
How Poquoson city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Poquoson city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.7 | 14.2 | 14.9 |
| Spending per listing | $847K | $674K | $662K |
| Households per official establishment | n/a | 1,478 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +6.7% | +8.2% |
| Population growth, 2020–2025 | +6.6% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,075 | $960 | $983 |
| Median household income | $120,972 | $93,170 | $80,734 |
| Groundwork market score | 84 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 63 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Poquoson city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Poquoson city
- Population, 2025 estimate
- 13,292+6.6% since 2020
- Households
- 4,728
- Median age
- 41.9
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.2
- Land area
- 15 sq. mi.
- People per square mile
- 823
- Median household income
- $120,972+24.6% vs. 2015–2019, before inflation
- Average household income
- $139,367
- Median home value
- $400,300
- Jobs located here
- 1,866
- Daytime population
- 9,251Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Poquoson city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Poquoson city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for gyms and studios, numbered among those based in Virginia, with Poquoson city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greene County, VA | 87 | 5 | 6.2 | $1.4M | +6.6% | #20 of 2,088 |
| 2Louisa County, VA | 86 | 6 | 3.9 | $2.1M | +13.6% | #21 of 2,088 |
| 3Poquoson city, VA | 84 | 6 | 12.7 | $847K | +6.6% | #37 of 2,088 |
| 4Frederick County, VA | 83 | 28 | 7.9 | $1.2M | +8.8% | #39 of 2,088 |
| 5Caroline County, VA | 83 | 10 | 8.3 | $972K | +11.3% | #40 of 2,088 |
| 6New Kent County, VA | 83 | 13 | 14.0 | $756K | +21.2% | #43 of 2,088 |
| 7Spotsylvania County, VA | 81 | 71 | 13.5 | $770K | +10.5% | #62 of 2,088 |
| 8Rockingham County, VA | 80 | 26 | 8.0 | $953K | +6.6% | #69 of 2,088 |
| 9Suffolk city, VA | 78 | 33 | 8.7 | $999K | +10.4% | #91 of 2,088 |
| 10King George County, VA | 78 | 15 | 14.8 | $715K | +10.5% | #99 of 2,088 |
Other business types in Poquoson city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes84
- Gyms
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Poquoson city, VA?
As of September 2026, map listings count 6 gyms and studios in Poquoson city. 3 of them (50%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Poquoson city: counts under 3 are left out.
How much do households in Poquoson city, VA spend on memberships, classes and admissions?
About $5.1M a year, or $1,075 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 6 gyms and studios on map listings, it comes to $847K per location. It is estimated from the incomes of the 4,728 households in Poquoson city and national spending patterns by income.
How does Poquoson city, VA compare with the U.S. for gyms and studios?
Poquoson city has 12.7 gyms and studios per 10,000 households, 15% below the U.S. rate of 14.9. Spending per location is $847K, 28% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Poquoson city would have about 8, against 6 on map listings.
How fast is Poquoson city, VA growing?
Population estimates put Poquoson city at 13,292 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 4,728 households. The median household income in Poquoson city is $120,972 a year, 50% above the U.S. median of $80,734. That rose 24.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Poquoson city scores 84 for gyms and studios (high), #37 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Poquoson city. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Poquoson city
Screening a site or an acquisition in Poquoson city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Poquoson city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.