Fitness and classes · County · Virginia
Gyms and studios in Emporia city, VA
How Emporia city, VA compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $1.1M
- On memberships, classes and admissions · $519 a household
- Spending per listing
- $187K
- 72% below the U.S.
- Listings per 10k households
- 27.8
- 87% above the U.S.
- Population, 2025
- 5,447
- −4.4% since 2020
See the gyms and studios around any address in Emporia city
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Emporia city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Emporia city spend about $1.1M a year on memberships, classes and admissions, or $519 per household, 47% below the U.S. average. That is about $187K of household spending for each location on map listings, 72% below the U.S. figure of $662K.
There are 6 gyms and studios on map listings in Emporia city as of September 2026. None of them are chain locations, against 20% across the U.S. That comes to 27.8 for every 10,000 households, 87% above the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in Emporia city, since they leave out counts under 3.
Population estimates show Emporia city declined 4.4% from 2020 to 2025, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Emporia city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Emporia city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.8 | 14.2 | 14.9 |
| Spending per listing | $187K | $674K | $662K |
| Households per official establishment | n/a | 1,478 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +6.7% | +8.2% |
| Population growth, 2020–2025 | −4.4% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $519 | $960 | $983 |
| Median household income | $51,899 | $93,170 | $80,734 |
| Groundwork market score | Not scored | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Emporia city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Emporia city
- Population, 2025 estimate
- 5,447−4.4% since 2020
- Households
- 2,157
- Median age
- 37.9
- Homes lived in by their owners
- 38%
- Vehicles per household
- 1.9
- Land area
- 7 sq. mi.
- People per square mile
- 837
- Median household income
- $51,899
- Average household income
- $71,067
- Median home value
- $148,500
- Jobs located here
- 4,395
- Daytime population
- 7,108Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Emporia city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Emporia city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for gyms and studios, numbered among those based in Virginia, with Emporia city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greene County, VA | 87 | 5 | 6.2 | $1.4M | +6.6% | #20 of 2,088 |
| 2Louisa County, VA | 86 | 6 | 3.9 | $2.1M | +13.6% | #21 of 2,088 |
| 3Poquoson city, VA | 84 | 6 | 12.7 | $847K | +6.6% | #37 of 2,088 |
| 4Frederick County, VA | 83 | 28 | 7.9 | $1.2M | +8.8% | #39 of 2,088 |
| 5Caroline County, VA | 83 | 10 | 8.3 | $972K | +11.3% | #40 of 2,088 |
| 6New Kent County, VA | 83 | 13 | 14.0 | $756K | +21.2% | #43 of 2,088 |
| 7Spotsylvania County, VA | 81 | 71 | 13.5 | $770K | +10.5% | #62 of 2,088 |
| 8Rockingham County, VA | 80 | 26 | 8.0 | $953K | +6.6% | #69 of 2,088 |
| 9Suffolk city, VA | 78 | 33 | 8.7 | $999K | +10.4% | #91 of 2,088 |
| 10King George County, VA | 78 | 15 | 14.8 | $715K | +10.5% | #99 of 2,088 |
| Emporia city, VA | Not scored | 6 | 27.8 | $187K | −4.4% |
Other business types in Emporia city
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes
- Gyms
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Emporia city, VA?
As of September 2026, map listings count 6 gyms and studios in Emporia city. None of them are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Emporia city: counts under 3 are left out.
How much do households in Emporia city, VA spend on memberships, classes and admissions?
About $1.1M a year, or $519 per household. That is 47% below the U.S. average (an index of 53, where 100 is the U.S. average). Spread across the 6 gyms and studios on map listings, it comes to $187K per location. It is estimated from the incomes of the 2,157 households in Emporia city and national spending patterns by income.
How does Emporia city, VA compare with the U.S. for gyms and studios?
Emporia city has 27.8 gyms and studios per 10,000 households, 87% above the U.S. rate of 14.9. Spending per location is $187K, 72% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Emporia city would have about 2, against 6 on map listings.
How fast is Emporia city, VA growing?
Population estimates put Emporia city at 5,447 people in 2025, down 4.4% since 2020, against +3.1% for the U.S. It has 2,157 households. The median household income in Emporia city is $51,899 a year, 36% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Emporia city. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Emporia city
Screening a site or an acquisition in Emporia city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Emporia city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.