Market rankings · Missouri
Gyms and studios in Missouri
Every metro area, small-town market and county in Missouri, ranked by the Groundwork market score for gyms and studios, with competitor counts and household spending for each.
- Listings
- 3,182
- 589 chain locations (19%)
- Official establishments
- 1,240
- +11.3% since 2019
- Household spending a year
- $2.2B
- On memberships, classes and admissions
- Listings per 10k households
- 12.7
- 15% below the U.S.
- Spending per listing
- $685K
- 3% above the U.S.
- Rank among states
- #19 of 51
- Market score 55 · Upper middle
A site report maps the gyms and studios on map listings around any address in Missouri by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 3,182 gyms and studios on map listings in Missouri as of September 2026. 589 of them (19%) are chain locations, against 20% across the U.S. Per 10,000 households, that is 12.7, 15% below the U.S. rate of 14.9.
Households in Missouri spend about $2.2B a year on memberships, classes and admissions, or $869 per household, 12% below the U.S. average. Spread across 3,182 gyms and studios, that is $685K per location, 3% above the U.S. figure of $662K.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Missouri was 1,240 in 2023, up 11.3% from 2019. That is one for every 2,023 households, against one for every 1,641 across the U.S. Across the U.S., the count rose 8.2% over the same years. Since fiscal 2022, 156 SBA-backed loans worth $65.8M have gone to businesses classed as fitness centers and recreation instruction in Missouri.
Among the 50 states and DC, Missouri ranks #19 for gyms and studios, with a Groundwork market score of 55 (upper middle). Of the 8 scored metro areas in or partly in Missouri, the Jefferson City metro area scores highest (68). Of the 17 scored small-town markets in or partly in Missouri, the Sikeston area scores highest (72).
Every market in Missouri for gyms and studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Missouri, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson City, MO | 68 | 54 | 9.2 | $912K | +2.2% | #42 of 387 |
| 2Kansas City, MO-KS | 58 | 1,343 | 15.0 | $679K | +3.4% | #112 of 387 |
| 3St. Louis, MO-IL | 54 | 1,630 | 14.0 | $711K | −0.2% | #145 of 387 |
| 4Columbia, MO | 53 | 111 | 12.8 | $695K | +3.9% | #149 of 387 |
| 5Joplin, MO-KS | 53 | 108 | 13.6 | $527K | +3.9% | #159 of 387 |
| 6Cape Girardeau, MO-IL | 52 | 50 | 13.1 | $597K | +1.7% | #170 of 387 |
| 7Springfield, MO | 46 | 292 | 14.7 | $528K | +5.1% | #237 of 387 |
| 8St. Joseph, MO-KS | 42 | 53 | 11.3 | $670K | −2.0% | #267 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sikeston, MO | 72 | 14 | 7.1 | $974K | −0.3% | #38 of 535 |
| 2Farmington, MO | 63 | 24 | 9.7 | $695K | +2.1% | #121 of 535 |
| 3Warrensburg, MO | 62 | 28 | 13.3 | $560K | +4.9% | #133 of 535 |
| 4Lebanon, MO | 59 | 14 | 9.6 | $629K | +2.5% | #167 of 535 |
| 5Fort Leonard Wood, MO | 58 | 18 | 10.7 | $670K | +0.8% | #174 of 535 |
| 6Sedalia, MO | 57 | 17 | 10.0 | $672K | +2.9% | #184 of 535 |
| 7Poplar Bluff, MO | 57 | 15 | 9.0 | $671K | −0.4% | #185 of 535 |
| 8Kennett, MO | 51 | 7 | 6.2 | $949K | −4.8% | #265 of 535 |
| 9Maryville, MO | 51 | 7 | 8.3 | $814K | −4.0% | #266 of 535 |
| 10Marshall, MO | 50 | 8 | 9.9 | $665K | −0.3% | #284 of 535 |
| 11Hannibal, MO | 50 | 17 | 11.1 | $627K | +0.4% | #286 of 535 |
| 12Moberly, MO | 45 | 10 | 10.8 | $598K | +0.2% | #335 of 535 |
| 13Rolla, MO | 40 | 26 | 15.0 | $469K | +1.6% | #388 of 535 |
| 14West Plains, MO | 36 | 21 | 13.2 | $459K | +2.5% | #428 of 535 |
| 15Branson, MO | 36 | 38 | 16.7 | $417K | +1.7% | #429 of 535 |
| 16Kirksville, MO | 32 | 26 | 24.9 | $288K | +1.9% | #456 of 535 |
| Quincy, IL-MO | 30 | 47 | 15.1 | $501K | −2.0% | #470 of 535 |
| Mexico, MO | Not scored | 4 | 4.3 | $1.5M | −1.0% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 93 | 16 | 7.0 | $1.3M | +11.4% | #5 of 2,088 |
| 2Warren County, MO | 90 | 10 | 7.2 | $1.3M | +9.2% | #12 of 2,088 |
| 3Callaway County, MO | 80 | 8 | 4.9 | $1.7M | +3.2% | #63 of 2,088 |
| 4Cass County, MO | 77 | 51 | 11.8 | $843K | +7.1% | #115 of 2,088 |
| 5Morgan County, MO | 76 | 6 | 6.9 | $1M | +6.8% | #125 of 2,088 |
| 6Stone County, MO | 74 | 10 | 7.4 | $996K | +4.1% | #157 of 2,088 |
| 7Ray County, MO | 73 | 6 | 6.6 | $1.2M | +1.1% | #170 of 2,088 |
| 8Clinton County, MO | 73 | 7 | 8.4 | $965K | +2.1% | #179 of 2,088 |
| 9Jefferson County, MO | 73 | 99 | 11.2 | $819K | +2.7% | #186 of 2,088 |
| 10Lawrence County, MO | 72 | 10 | 6.8 | $1M | +3.7% | #197 of 2,088 |
| 11Camden County, MO | 70 | 19 | 10.6 | $786K | +2.9% | #258 of 2,088 |
| 12Scott County, MO | 69 | 11 | 7.2 | $1M | −0.1% | #270 of 2,088 |
| 13Polk County, MO | 68 | 11 | 9.1 | $784K | +6.3% | #319 of 2,088 |
| 14Lafayette County, MO | 67 | 14 | 11.1 | $800K | +1.4% | #346 of 2,088 |
| 15Newton County, MO | 67 | 28 | 12.7 | $611K | +6.1% | #357 of 2,088 |
| 16Bates County, MO | 65 | 5 | 8.1 | $847K | +2.9% | #410 of 2,088 |
| 17Benton County, MO | 64 | 6 | 7.0 | $847K | +5.7% | #445 of 2,088 |
| 18Henry County, MO | 63 | 7 | 7.6 | $852K | +3.2% | #482 of 2,088 |
| 19St. Charles County, MO | 63 | 260 | 16.1 | $751K | +4.9% | #491 of 2,088 |
| 20Christian County, MO | 63 | 47 | 13.4 | $694K | +8.3% | #501 of 2,088 |
| 21Gasconade County, MO | 60 | 5 | 8.2 | $882K | +0.1% | #576 of 2,088 |
| 22Clay County, MO | 60 | 145 | 14.2 | $704K | +4.3% | #596 of 2,088 |
| 23St. Francois County, MO | 59 | 24 | 9.7 | $695K | +2.1% | #645 of 2,088 |
| 24Webster County, MO | 59 | 18 | 12.9 | $601K | +10.4% | #651 of 2,088 |
| 25Barry County, MO | 59 | 16 | 12.0 | $599K | +4.8% | #653 of 2,088 |
Show all 115 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Johnson County, MO | 59 | 28 | 13.3 | $560K | +4.9% | #656 of 2,088 |
| 27Platte County, MO | 57 | 77 | 17.5 | $663K | +6.7% | #733 of 2,088 |
| 28Franklin County, MO | 55 | 52 | 12.1 | $702K | +3.1% | #807 of 2,088 |
| 29Pettis County, MO | 55 | 17 | 10.0 | $672K | +2.9% | #811 of 2,088 |
| 30Laclede County, MO | 55 | 14 | 9.6 | $629K | +2.5% | #820 of 2,088 |
| 31Butler County, MO | 53 | 15 | 9.0 | $671K | −0.4% | #903 of 2,088 |
| 32Crawford County, MO | 52 | 8 | 8.4 | $808K | −0.4% | #932 of 2,088 |
| 33Cole County, MO | 52 | 39 | 12.5 | $706K | +1.7% | #946 of 2,088 |
| 34Boone County, MO | 52 | 106 | 13.8 | $660K | +4.2% | #956 of 2,088 |
| 35Jackson County, MO | 51 | 397 | 12.9 | $650K | +2.1% | #1,000 of 2,088 |
| 36Miller County, MO | 50 | 11 | 11.2 | $609K | +4.2% | #1,059 of 2,088 |
| 37Jasper County, MO | 50 | 74 | 15.0 | $471K | +3.7% | #1,075 of 2,088 |
| 38Perry County, MO | 49 | 9 | 12.0 | $649K | +0.6% | #1,101 of 2,088 |
| 39Wright County, MO | 49 | 7 | 9.7 | $605K | +8.0% | #1,114 of 2,088 |
| 40Dunklin County, MO | 48 | 7 | 6.2 | $949K | −4.8% | #1,137 of 2,088 |
| 41St. Louis County, MO | 48 | 635 | 15.3 | $712K | −1.2% | #1,146 of 2,088 |
| 42Pulaski County, MO | 48 | 18 | 10.7 | $670K | +0.8% | #1,159 of 2,088 |
| 43Nodaway County, MO | 47 | 7 | 8.3 | $814K | −4.0% | #1,195 of 2,088 |
| 44Dent County, MO | 47 | 5 | 8.9 | $697K | +1.3% | #1,198 of 2,088 |
| 45Madison County, MO | 47 | 5 | 10.7 | $637K | +1.9% | #1,207 of 2,088 |
| 46Cape Girardeau County, MO | 46 | 49 | 15.1 | $533K | +2.7% | #1,274 of 2,088 |
| 47Randolph County, MO | 44 | 10 | 10.8 | $598K | +0.2% | #1,345 of 2,088 |
| 48Livingston County, MO | 43 | 7 | 12.5 | $597K | +1.1% | #1,384 of 2,088 |
| 49Saline County, MO | 42 | 8 | 9.9 | $665K | −0.3% | #1,417 of 2,088 |
| 50Macon County, MO | 40 | 6 | 9.9 | $650K | −0.1% | #1,481 of 2,088 |
| 51Phelps County, MO | 39 | 26 | 15.0 | $469K | +1.6% | #1,531 of 2,088 |
| 52New Madrid County, MO | 38 | 6 | 9.0 | $717K | −7.6% | #1,542 of 2,088 |
| 53Cedar County, MO | 37 | 7 | 12.1 | $501K | +4.8% | #1,589 of 2,088 |
| 54Greene County, MO | 37 | 212 | 16.2 | $461K | +3.3% | #1,594 of 2,088 |
| 55Taney County, MO | 36 | 38 | 16.7 | $417K | +1.7% | #1,633 of 2,088 |
| 56St. Louis city, MO | 32 | 186 | 12.8 | $581K | −7.4% | #1,722 of 2,088 |
| 57Stoddard County, MO | 31 | 13 | 11.2 | $582K | −1.3% | #1,753 of 2,088 |
| 58Buchanan County, MO | 31 | 44 | 13.2 | $556K | −1.1% | #1,754 of 2,088 |
| 59Howell County, MO | 29 | 21 | 13.2 | $459K | +2.5% | #1,822 of 2,088 |
| 60Texas County, MO | 28 | 15 | 15.8 | $349K | +6.9% | #1,857 of 2,088 |
| 61Marion County, MO | 27 | 16 | 14.1 | $481K | +0.2% | #1,863 of 2,088 |
| 62Adair County, MO | 25 | 24 | 26.3 | $279K | +1.6% | #1,915 of 2,088 |
| Audrain County, MO | Not scored | 4 | 4.3 | $1.5M | −1.0% | |
| McDonald County, MO | Not scored | 3 | 3.5 | $1.8M | +3.1% | |
| Washington County, MO | Not scored | 3 | 3.4 | $1.9M | +1.6% | |
| Vernon County, MO | Not scored | 2 | 2.6 | $2.2M | +1.5% | |
| Ste. Genevieve County, MO | Not scored | 4 | 5.6 | $1.4M | +1.1% | |
| Andrew County, MO | Not scored | 4 | 5.7 | $1.5M | +0.7% | |
| Pike County, MO | Not scored | 2 | 3.1 | $2.2M | +3.1% | |
| Dallas County, MO | Not scored | 4 | 5.9 | $1.1M | +5.2% | |
| Cooper County, MO | Not scored | 2 | 3.2 | $2.3M | +3.0% | |
| Moniteau County, MO | Not scored | 4 | 7.0 | $1M | +1.4% | |
| Pemiscot County, MO | Not scored | 2 | 3.2 | $1.8M | −7.2% | |
| Osage County, MO | Not scored | 3 | 5.7 | $1.5M | +2.7% | |
| Douglas County, MO | Not scored | 4 | 8.6 | $693K | +6.4% | |
| Mississippi County, MO | Not scored | 3 | 6.7 | $864K | −1.1% | |
| Linn County, MO | Not scored | 2 | 4.2 | $1.8M | −0.3% | |
| Barton County, MO | Not scored | 4 | 9.0 | $663K | +1.5% | |
| Montgomery County, MO | Not scored | 4 | 8.6 | $820K | +2.6% | |
| DeKalb County, MO | Not scored | 4 | 10.7 | $715K | −15.6% | |
| Wayne County, MO | Not scored | 2 | 4.3 | $1.2M | −1.4% | |
| Ripley County, MO | Not scored | 3 | 7.5 | $668K | +0.4% | |
| Bollinger County, MO | Not scored | 1 | 2.5 | $2.5M | +0.9% | |
| Ralls County, MO | Not scored | 1 | 2.5 | $3M | +0.9% | |
| Howard County, MO | Not scored | 3 | 8.4 | $882K | +0.3% | |
| Lewis County, MO | Not scored | 4 | 12.6 | $555K | −1.6% | |
| Grundy County, MO | Not scored | 3 | 7.7 | $810K | −0.2% | |
| St. Clair County, MO | Not scored | 3 | 7.4 | $835K | +6.7% | |
| Iron County, MO | Not scored | 3 | 7.8 | $758K | −2.0% | |
| Caldwell County, MO | Not scored | 1 | 2.7 | $2.7M | +2.1% | |
| Ozark County, MO | Not scored | 3 | 8.1 | $734K | +7.7% | |
| Monroe County, MO | Not scored | 2 | 5.8 | $1.2M | +3.1% | |
| Oregon County, MO | Not scored | 3 | 8.9 | $605K | +1.2% | |
| Hickory County, MO | Not scored | 0 | 0.0 | n/a | +8.9% | |
| Daviess County, MO | Not scored | 4 | 13.2 | $567K | +1.5% | |
| Maries County, MO | Not scored | 2 | 5.8 | $1.2M | −0.7% | |
| Carroll County, MO | Not scored | 2 | 5.7 | $1.2M | −0.6% | |
| Harrison County, MO | Not scored | 6 | 18.8 | $325K | +1.5% | |
| Dade County, MO | Not scored | 2 | 6.5 | $916K | +2.9% | |
| Chariton County, MO | Not scored | 2 | 7.5 | $1.1M | −0.1% | |
| Shannon County, MO | Not scored | 0 | 0.0 | n/a | +3.6% | |
| Clark County, MO | Not scored | 1 | 4.1 | $1.6M | −2.8% | |
| Gentry County, MO | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Reynolds County, MO | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Shelby County, MO | Not scored | 3 | 12.5 | $500K | −3.6% | |
| Sullivan County, MO | Not scored | 3 | 14.7 | $435K | −4.1% | |
| Carter County, MO | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Atchison County, MO | Not scored | 4 | 17.5 | $380K | −2.5% | |
| Scotland County, MO | Not scored | 1 | 6.5 | $1.1M | +2.1% | |
| Putnam County, MO | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Holt County, MO | Not scored | 1 | 5.7 | $1.2M | +0.4% | |
| Schuyler County, MO | Not scored | 2 | 15.3 | $398K | +3.3% | |
| Knox County, MO | Not scored | 1 | 7.8 | $876K | −0.1% | |
| Mercer County, MO | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Worth County, MO | Not scored | 0 | 0.0 | n/a | −2.6% |
Markets with fewer than 5 gyms and studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms and studios are in Missouri?
As of September 2026, map listings count 3,182 gyms and studios in Missouri. 589 of them (19%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 1,240 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 11.3% from 2019.
How much do households in Missouri spend on memberships, classes and admissions?
About $2.2B a year, or $869 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 3,182 gyms and studios on map listings, it comes to $685K per location. It is estimated from the incomes of the 2,508,227 households in Missouri and national spending patterns by income.
How does Missouri compare with the U.S. for gyms and studios?
Missouri has 12.7 gyms and studios per 10,000 households, 15% below the U.S. rate of 14.9. Spending per location is $685K, 3% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Missouri would have about 3,293, against 3,182 on map listings. There is one business with payroll in the industry for every 2,023 households, against one for every 1,641 across the U.S. The official count rose 11.3% from 2019 to 2023, against +8.2% for the U.S.
Which market in Missouri has the highest market score for gyms and studios?
Among 8 scored metro areas in or partly in Missouri, the Jefferson City metro area scores highest, at 68 (upper middle). Among 17 scored small-town markets in or partly in Missouri, the Sikeston area scores highest, at 72 (upper middle). Among 62 scored counties in Missouri, Lincoln County scores highest, at 93 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missouri scores 55 for gyms and studios (upper middle), #19 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Missouri. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for gyms and studios across the U.S. · All business types in Missouri
Related business types in Missouri
- Gyms1,761 listings
- Yoga, Pilates and fitness studios380 listings
- Martial arts and dance studios1,041 listings
Screening a site or an acquisition in Missouri?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.