Fitness and classes · County · Virginia
Gyms and studios in Southampton County, VA
How Southampton County, VA compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $4.3M
- On memberships, classes and admissions · $632 a household
- Spending per listing
- $1.1M
- 64% above the U.S.
- Listings per 10k households
- 5.8
- 61% below the U.S.
- Population, 2025
- 18,110
- +0.9% since 2020
See the gyms and studios around any address in Southampton County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Southampton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Southampton County spend about $4.3M a year on memberships, classes and admissions, or $632 per household, 36% below the U.S. average. Spread across 4 gyms and studios, that is $1.1M per location, 64% above the U.S. figure of $662K.
Southampton County has 4 gyms and studios on map listings as of September 2026. That comes to 5.8 for every 10,000 households, 61% below the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in Southampton County, since they leave out counts under 3.
Population estimates put the population change in Southampton County from 2020 to 2025 at +0.9%, slower than the U.S. (+3.1%). With 4 gyms and studios on map listings, Southampton County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Southampton County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Southampton County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.8 | 14.2 | 14.9 |
| Spending per listing | $1.1M | $674K | $662K |
| Households per official establishment | n/a | 1,478 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +6.7% | +8.2% |
| Population growth, 2020–2025 | +0.9% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $632 | $960 | $983 |
| Median household income | $70,795 | $93,170 | $80,734 |
| Groundwork market score | Not scored | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 40 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Southampton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Southampton County
- Population, 2025 estimate
- 18,110+0.9% since 2020
- Households
- 6,868
- Median age
- 47.2
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.3
- Land area
- 599 sq. mi.
- People per square mile
- 30
- Median household income
- $70,795+15.4% vs. 2015–2019, before inflation
- Average household income
- $85,838
- Median home value
- $216,200
- Jobs located here
- 3,775
- Daytime population
- 14,076Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Southampton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Southampton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for gyms and studios, numbered among those based in Virginia, with Southampton County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greene County, VA | 87 | 5 | 6.2 | $1.4M | +6.6% | #20 of 2,088 |
| 2Louisa County, VA | 86 | 6 | 3.9 | $2.1M | +13.6% | #21 of 2,088 |
| 3Poquoson city, VA | 84 | 6 | 12.7 | $847K | +6.6% | #37 of 2,088 |
| 4Frederick County, VA | 83 | 28 | 7.9 | $1.2M | +8.8% | #39 of 2,088 |
| 5Caroline County, VA | 83 | 10 | 8.3 | $972K | +11.3% | #40 of 2,088 |
| 6New Kent County, VA | 83 | 13 | 14.0 | $756K | +21.2% | #43 of 2,088 |
| 7Spotsylvania County, VA | 81 | 71 | 13.5 | $770K | +10.5% | #62 of 2,088 |
| 8Rockingham County, VA | 80 | 26 | 8.0 | $953K | +6.6% | #69 of 2,088 |
| 9Suffolk city, VA | 78 | 33 | 8.7 | $999K | +10.4% | #91 of 2,088 |
| 10King George County, VA | 78 | 15 | 14.8 | $715K | +10.5% | #99 of 2,088 |
| Southampton County, VA | Not scored | 4 | 5.8 | $1.1M | +0.9% |
Other business types in Southampton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes
- Gyms
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Southampton County, VA?
Map listings as of September 2026 show 4 gyms and studios in Southampton County. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Southampton County: counts under 3 are left out.
How much do households in Southampton County, VA spend on memberships, classes and admissions?
About $4.3M a year, or $632 per household. That is 36% below the U.S. average (an index of 64, where 100 is the U.S. average). Spread across the 4 gyms and studios on map listings, it comes to $1.1M per location. It is estimated from the incomes of the 6,868 households in Southampton County and national spending patterns by income.
How does Southampton County, VA compare with the U.S. for gyms and studios?
Southampton County has 5.8 gyms and studios per 10,000 households, 61% below the U.S. rate of 14.9. Spending per location is $1.1M, 64% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Southampton County would have about 7, against 4 on map listings.
How fast is Southampton County, VA growing?
Population estimates put Southampton County at 18,110 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 6,868 households. The median household income in Southampton County is $70,795 a year, 12% below the U.S. median of $80,734. That rose 15.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Southampton County has no market score for gyms and studios: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Southampton County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Southampton County
Screening a site or an acquisition in Southampton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Southampton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.