Market rankings · Colorado
Gyms and studios in Colorado
Markets across Colorado ranked by the Groundwork market score for gyms and studios, with competitor counts and household spending for each.
- Listings
- 4,289
- 880 chain locations (21%)
- Official establishments
- 1,939
- +12.3% since 2019
- Household spending a year
- $3.2B
- On memberships, classes and admissions
- Listings per 10k households
- 18.1
- 21% above the U.S.
- Spending per listing
- $740K
- 12% above the U.S.
- Rank among states
- #7 of 51
- Market score 64 · Upper middle
A site report maps the gyms and studios on map listings around any address in Colorado by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 4,289 gyms and studios in Colorado. Chain locations make up 21% of them, against 20% across the U.S. Per 10,000 households, that is 18.1, 21% above the U.S. rate of 14.9.
Households in Colorado spend about $3.2B a year on memberships, classes and admissions, or $1,337 per household, 36% above the U.S. average. Spread across 4,289 gyms and studios, that is $740K per location, 12% above the U.S. figure of $662K.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Colorado was 1,939 in 2023, up 12.3% from 2019. That is one for every 1,224 households, against one for every 1,641 across the U.S. Across the U.S., the count rose 8.2% over the same years. Since fiscal 2022, 209 SBA-backed loans worth $108.4M have gone to businesses classed as fitness centers and recreation instruction in Colorado.
Among the 50 states and DC, Colorado ranks #7 for gyms and studios, with a Groundwork market score of 64 (upper middle). Of the 7 scored metro areas in or partly in Colorado, the Greeley metro area scores highest (87). Of the 10 scored small-town markets in or partly in Colorado, the Fort Morgan area scores highest (75).
Every market in Colorado for gyms and studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Colorado, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greeley, CO | 87 | 153 | 12.3 | $1M | +14.2% | #1 of 387 |
| 2Pueblo, CO | 67 | 83 | 12.1 | $722K | +0.6% | #52 of 387 |
| 3Denver-Aurora-Centennial, CO | 65 | 2,235 | 18.3 | $803K | +4.1% | #61 of 387 |
| 4Grand Junction, CO | 64 | 98 | 14.9 | $668K | +4.4% | #73 of 387 |
| 5Colorado Springs, CO | 62 | 499 | 16.5 | $743K | +3.1% | #85 of 387 |
| 6Fort Collins-Loveland, CO | 59 | 292 | 18.9 | $683K | +4.8% | #102 of 387 |
| 7Boulder, CO | 34 | 380 | 27.7 | $553K | −0.7% | #326 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fort Morgan, CO | 75 | 10 | 9.0 | $941K | +4.2% | #27 of 535 |
| 2Montrose, CO | 72 | 27 | 14.9 | $633K | +4.1% | #40 of 535 |
| 3Cañon City, CO | 64 | 28 | 15.6 | $543K | +2.4% | #115 of 535 |
| 4Sterling, CO | 63 | 6 | 7.3 | $1M | −2.7% | #116 of 535 |
| 5Breckenridge, CO | 60 | 30 | 19.3 | $789K | +1.1% | #148 of 535 |
| 6Alamosa, CO | 60 | 13 | 11.3 | $635K | +2.1% | #156 of 535 |
| 7Durango, CO | 48 | 51 | 20.9 | $564K | +2.2% | #310 of 535 |
| 8Steamboat Springs, CO | 44 | 39 | 23.4 | $559K | +0.9% | #346 of 535 |
| 9Rifle, CO | 39 | 89 | 27.3 | $472K | +1.2% | #403 of 535 |
| 10Edwards, CO | 33 | 64 | 29.0 | $509K | −2.4% | #447 of 535 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Park County, CO | 93 | 5 | 5.6 | $2.4M | +5.1% | #2 of 2,088 |
| 2Elbert County, CO | 84 | 12 | 12.0 | $1.4M | +16.5% | #31 of 2,088 |
| 3Weld County, CO | 82 | 153 | 12.3 | $1M | +14.2% | #51 of 2,088 |
| 4Adams County, CO | 81 | 205 | 10.9 | $1.2M | +6.6% | #56 of 2,088 |
| 5Teller County, CO | 79 | 8 | 6.7 | $1.7M | 0.0% | #76 of 2,088 |
| 6Morgan County, CO | 74 | 10 | 9.0 | $941K | +4.2% | #159 of 2,088 |
| 7Douglas County, CO | 72 | 259 | 18.5 | $1.1M | +10.9% | #196 of 2,088 |
| 8Montrose County, CO | 69 | 27 | 14.9 | $633K | +4.1% | #293 of 2,088 |
| 9Grand County, CO | 66 | 14 | 18.7 | $620K | +4.8% | #390 of 2,088 |
| 10Pueblo County, CO | 64 | 83 | 12.1 | $722K | +0.6% | #463 of 2,088 |
| 11Mesa County, CO | 61 | 98 | 14.9 | $668K | +4.4% | #568 of 2,088 |
| 12El Paso County, CO | 60 | 491 | 16.9 | $728K | +3.2% | #589 of 2,088 |
| 13Fremont County, CO | 59 | 28 | 15.6 | $543K | +2.4% | #657 of 2,088 |
| 14Logan County, CO | 58 | 6 | 7.3 | $1M | −2.7% | #662 of 2,088 |
| 15Arapahoe County, CO | 58 | 494 | 19.2 | $732K | +2.8% | #682 of 2,088 |
| 16Larimer County, CO | 58 | 292 | 18.9 | $683K | +4.8% | #690 of 2,088 |
| 17Broomfield County, CO | 57 | 80 | 25.2 | $674K | +6.3% | #729 of 2,088 |
| 18Summit County, CO | 56 | 25 | 19.9 | $801K | +0.9% | #761 of 2,088 |
| 19Archuleta County, CO | 55 | 12 | 20.3 | $539K | +6.6% | #831 of 2,088 |
| 20Delta County, CO | 55 | 21 | 16.2 | $508K | +3.6% | #834 of 2,088 |
| 21Denver County, CO | 54 | 693 | 20.7 | $668K | +3.2% | #861 of 2,088 |
| 22Montezuma County, CO | 54 | 17 | 15.1 | $585K | +3.0% | #880 of 2,088 |
| 23Jefferson County, CO | 52 | 482 | 19.9 | $757K | −0.5% | #939 of 2,088 |
| 24Routt County, CO | 46 | 28 | 24.8 | $608K | +2.0% | #1,253 of 2,088 |
| 25Gunnison County, CO | 44 | 21 | 24.7 | $467K | +2.9% | #1,363 of 2,088 |
Show all 64 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26La Plata County, CO | 42 | 51 | 20.9 | $564K | +2.2% | #1,431 of 2,088 |
| 27Alamosa County, CO | 42 | 9 | 13.5 | $546K | +1.9% | #1,435 of 2,088 |
| 28Chaffee County, CO | 41 | 27 | 27.4 | $409K | +6.9% | #1,472 of 2,088 |
| 29Garfield County, CO | 39 | 58 | 24.8 | $485K | +2.7% | #1,529 of 2,088 |
| 30Boulder County, CO | 36 | 380 | 27.7 | $553K | −0.7% | #1,612 of 2,088 |
| 31Prowers County, CO | 31 | 7 | 14.8 | $517K | −1.1% | #1,756 of 2,088 |
| 32Eagle County, CO | 31 | 64 | 29.0 | $509K | −2.4% | #1,758 of 2,088 |
| 33Moffat County, CO | 30 | 11 | 20.4 | $433K | −1.1% | #1,796 of 2,088 |
| 34Pitkin County, CO | 25 | 31 | 33.6 | $446K | −4.2% | #1,905 of 2,088 |
| 35Las Animas County, CO | 24 | 11 | 16.9 | $434K | −0.7% | #1,924 of 2,088 |
| 36Otero County, CO | 17 | 12 | 15.8 | $444K | −5.2% | #2,000 of 2,088 |
| Rio Grande County, CO | Not scored | 3 | 5.8 | $1.5M | −3.9% | |
| Yuma County, CO | Not scored | 6 | 14.7 | $595K | −0.8% | |
| Clear Creek County, CO | Not scored | 2 | 4.3 | $3.3M | −3.9% | |
| San Miguel County, CO | Not scored | 7 | 15.2 | $869K | −3.7% | |
| Conejos County, CO | Not scored | 3 | 9.5 | $773K | +1.0% | |
| Lake County, CO | Not scored | 5 | 16.6 | $731K | +1.9% | |
| Kit Carson County, CO | Not scored | 4 | 13.8 | $671K | +0.1% | |
| Huerfano County, CO | Not scored | 2 | 6.5 | $1.2M | +2.7% | |
| Saguache County, CO | Not scored | 3 | 8.8 | $810K | +5.3% | |
| Rio Blanco County, CO | Not scored | 1 | 3.6 | $2.2M | +2.5% | |
| Gilpin County, CO | Not scored | 3 | 9.6 | $1.4M | +4.4% | |
| Crowley County, CO | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Lincoln County, CO | Not scored | 0 | 0.0 | n/a | −0.4% | |
| Bent County, CO | Not scored | 0 | 0.0 | n/a | +4.5% | |
| Custer County, CO | Not scored | 4 | 15.0 | $675K | +18.3% | |
| Ouray County, CO | Not scored | 7 | 26.7 | $438K | +7.9% | |
| Washington County, CO | Not scored | 1 | 4.8 | $1.8M | −1.6% | |
| Phillips County, CO | Not scored | 3 | 15.4 | $716K | −2.4% | |
| Costilla County, CO | Not scored | 1 | 6.1 | $1M | +5.1% | |
| Baca County, CO | Not scored | 1 | 6.0 | $1.1M | −3.8% | |
| Dolores County, CO | Not scored | 0 | 0.0 | n/a | +5.8% | |
| Sedgwick County, CO | Not scored | 3 | 29.4 | $249K | −6.0% | |
| Cheyenne County, CO | Not scored | 1 | 12.7 | $731K | −1.9% | |
| Kiowa County, CO | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Jackson County, CO | Not scored | 1 | 15.2 | $489K | −12.2% | |
| Hinsdale County, CO | Not scored | 1 | 19.6 | $508K | −4.6% | |
| Mineral County, CO | Not scored | 0 | 0.0 | n/a | +4.6% | |
| San Juan County, CO | Not scored | 2 | 50.1 | $161K | +14.5% |
Markets with fewer than 5 gyms and studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms and studios are in Colorado?
Colorado has 4,289 gyms and studios on map listings as of September 2026. 880 of them (21%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 1,939 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 12.3% from 2019.
How much do households in Colorado spend on memberships, classes and admissions?
About $3.2B a year, or $1,337 per household. That is 36% above the U.S. average (an index of 136, where 100 is the U.S. average). Spread across the 4,289 gyms and studios on map listings, it comes to $740K per location. It is estimated from the incomes of the 2,374,218 households in Colorado and national spending patterns by income.
How does Colorado compare with the U.S. for gyms and studios?
Colorado has 18.1 gyms and studios per 10,000 households, 21% above the U.S. rate of 14.9. Spending per location is $740K, 12% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Colorado would have about 4,796, against 4,289 on map listings. There is one business with payroll in the industry for every 1,224 households, against one for every 1,641 across the U.S. The official count rose 12.3% from 2019 to 2023, against +8.2% for the U.S.
Which market in Colorado has the highest market score for gyms and studios?
Among 7 scored metro areas in or partly in Colorado, the Greeley metro area scores highest, at 87 (high). Among 10 scored small-town markets in or partly in Colorado, the Fort Morgan area scores highest, at 75 (high). Among 36 scored counties in Colorado, Park County scores highest, at 93 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Colorado scores 64 for gyms and studios (upper middle), #7 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Colorado. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Gyms, studios and classes in other states
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Top markets for gyms and studios across the U.S. · All business types in Colorado
Related business types in Colorado
- Gyms2,026 listings
- Yoga, Pilates and fitness studios947 listings
- Martial arts and dance studios1,316 listings
Screening a site or an acquisition in Colorado?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.