Fitness and classes · County · Virginia
Gyms and studios in Montgomery County, VA
How Montgomery County, VA compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 25 out of 100: Lower middle
Ranked #1,900 of 2,088 scored counties
#83 of 95 scored counties in Virginia
- Listings
- 59
- 5 chain locations (8%)
- Official establishments
- 27
- Businesses with payroll, 2023
- Household spending a year
- $28.3M
- On memberships, classes and admissions · $765 a household
- Spending per listing
- $479K
- 28% below the U.S.
- Listings per 10k households
- 16.0
- 7% above the U.S.
- Population, 2025
- 98,434
- −1.2% since 2020
See the gyms and studios around any address in Montgomery County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Montgomery County scores 25 (lower middle) on the Groundwork market score for gyms and studios, ranking #1,900 of 2,088 scored counties and #83 of 95 scored counties in Virginia. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 59 gyms and studios in Montgomery County. Of those, 5 are chain locations, or 8%, against 20% across the U.S. That comes to 16.0 for every 10,000 households, 7% above the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Montgomery County comes to about $28.3M a year: $765 per household, 22% below the U.S. average. Spread across 59 gyms and studios, that is $479K per location, 28% below the U.S. figure of $662K.
In 2023, official counts showed 27 businesses with payroll in Montgomery County classed as fitness centers and recreation instruction. That is one for every 1,369 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $680K has gone to businesses classed as fitness centers and recreation instruction in Montgomery County. Population estimates show Montgomery County declined 1.2% from 2020 to 2025, against +3.1% for the U.S.
How Montgomery County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Montgomery County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.0 | 14.2 | 14.9 |
| Spending per listing | $479K | $674K | $662K |
| Households per official establishment | 1,369 | 1,478 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +6.7% | +8.2% |
| Population growth, 2020–2025 | −1.2% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $765 | $960 | $983 |
| Median household income | $72,715 | $93,170 | $80,734 |
| Groundwork market score | 25 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19 → 27
- Employees, 2023
- 278
- Annual payroll, 2023
- $3.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 595 chain locations
- Listings at the U.S. rate for this spending
- 43The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $680K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Montgomery County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Montgomery County
- Population, 2025 estimate
- 98,434−1.2% since 2020
- Households
- 36,961
- Median age
- 35.2
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.9
- Land area
- 387 sq. mi.
- People per square mile
- 256
- Median household income
- $72,715+25.4% vs. 2015–2019, before inflation
- Average household income
- $99,780
- Median home value
- $304,600
- Jobs located here
- 42,019
- Daytime population
- 106,770Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Montgomery County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for gyms and studios, numbered among those based in Virginia, with Montgomery County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greene County, VA | 87 | 5 | 6.2 | $1.4M | +6.6% | #20 of 2,088 |
| 2Louisa County, VA | 86 | 6 | 3.9 | $2.1M | +13.6% | #21 of 2,088 |
| 3Poquoson city, VA | 84 | 6 | 12.7 | $847K | +6.6% | #37 of 2,088 |
| 4Frederick County, VA | 83 | 28 | 7.9 | $1.2M | +8.8% | #39 of 2,088 |
| 5Caroline County, VA | 83 | 10 | 8.3 | $972K | +11.3% | #40 of 2,088 |
| 6New Kent County, VA | 83 | 13 | 14.0 | $756K | +21.2% | #43 of 2,088 |
| 7Spotsylvania County, VA | 81 | 71 | 13.5 | $770K | +10.5% | #62 of 2,088 |
| 8Rockingham County, VA | 80 | 26 | 8.0 | $953K | +6.6% | #69 of 2,088 |
| 9Suffolk city, VA | 78 | 33 | 8.7 | $999K | +10.4% | #91 of 2,088 |
| 10King George County, VA | 78 | 15 | 14.8 | $715K | +10.5% | #99 of 2,088 |
| 83Montgomery County, VA | 25 | 59 | 16.0 | $479K | −1.2% | #1,900 of 2,088 |
Other business types in Montgomery County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes25
- Gyms28
- Yoga, Pilates and fitness studios21
- Martial arts and dance studios32
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Montgomery County, VA?
There are 59 gyms and studios on map listings in Montgomery County as of September 2026. 5 of them (8%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 27 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Montgomery County, VA spend on memberships, classes and admissions?
About $28.3M a year, or $765 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 59 gyms and studios on map listings, it comes to $479K per location. It is estimated from the incomes of the 36,961 households in Montgomery County and national spending patterns by income.
How does Montgomery County, VA compare with the U.S. for gyms and studios?
Montgomery County has 16.0 gyms and studios per 10,000 households, 7% above the U.S. rate of 14.9. Spending per location is $479K, 28% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Montgomery County would have about 43, against 59 on map listings. There is one business with payroll in the industry for every 1,369 households, against one for every 1,641 across the U.S.
How fast is Montgomery County, VA growing?
Population estimates put Montgomery County at 98,434 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 36,961 households. Median household income in Montgomery County is $72,715, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Montgomery County scores 25 for gyms and studios (lower middle), #1,900 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Montgomery County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Montgomery County
Screening a site or an acquisition in Montgomery County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.