Fitness and classes · Small-town market · Virginia
Gyms and studios in the Lake of the Woods, VA area
Competitor counts, household spending and official business counts for gyms and studios in the Lake of the Woods, VA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #32 of 535 scored small-town markets
#1 of 3 scored small-town markets based in Virginia
- Listings
- 16
- 1 chain location (6%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $13.2M
- On memberships, classes and admissions · $887 a household
- Spending per listing
- $824K
- 24% above the U.S.
- Listings per 10k households
- 10.8
- 28% below the U.S.
- Population, 2025
- 40,083
- +10.1% since 2020
See the gyms and studios around any address in the Lake of the Woods area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lake of the Woods area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms and studios in the Lake of the Woods area is 74 (upper middle), #32 of 535 scored small-town markets and #1 of 3 scored small-town markets based in Virginia. That puts it in the top 10% of small-town markets for gyms and studios.
Household spending on memberships, classes and admissions in the Lake of the Woods area comes to about $13.2M a year: $887 per household, 10% below the U.S. average. Spread across 16 gyms and studios, that is $824K per location, 24% above the U.S. figure of $662K.
There are 16 gyms and studios on map listings in the Lake of the Woods area as of September 2026. One of them (6%) is a chain location, against 20% across the U.S. That is 10.8 per 10,000 households, 28% below the U.S. rate of 14.9.
In 2023, official counts showed 6 businesses with payroll in the Lake of the Woods area classed as fitness centers and recreation instruction. That is one for every 2,476 households, against one for every 1,641 across the U.S. Population estimates put the population change in the Lake of the Woods area from 2020 to 2025 at +10.1%, faster than the U.S. (+3.1%).
How the Lake of the Woods area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lake of the Woods area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.8 | 14.2 | 14.9 |
| Spending per listing | $824K | $674K | $662K |
| Households per official establishment | 2,476 | 1,478 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +6.7% | +8.2% |
| Population growth, 2020–2025 | +10.1% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $887 | $960 | $983 |
| Median household income | $94,008 | $93,170 | $80,734 |
| Groundwork market score | 74 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 98
- Annual payroll, 2023
- $2.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 161 chain location
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Lake of the Woods area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lake of the Woods area
- Population, 2025 estimate
- 40,083+10.1% since 2020
- Households
- 14,856
- Median age
- 42.7
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 341 sq. mi.
- People per square mile
- 111
- Median household income
- $94,008
- Average household income
- $115,533
- Median home value
- $364,200
- Jobs located here
- 9,522
- Daytime population
- 31,111Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lake of the Woods area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Lake of the Woods area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Virginia
Every Virginia market ranked →The highest-scoring small-town markets in Virginia for gyms and studios, numbered among those based in Virginia (a market based in another state is listed without a number), with the Lake of the Woods area marked.
Top small-town markets in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake of the Woods, VA | 74 | 16 | 10.8 | $824K | +10.1% | #32 of 535 |
| 2Martinsville, VA | 48 | 17 | 6.4 | $771K | −1.9% | #303 of 535 |
| Bluefield, WV-VA | 39 | 39 | 9.6 | $533K | −3.8% | #399 of 535 |
| 3Danville, VA | 35 | 40 | 9.1 | $556K | −1.7% | #433 of 535 |
Other business types in the Lake of the Woods area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes74
- Gyms87
- Yoga, Pilates and fitness studios
- Martial arts and dance studios67
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Lake of the Woods, VA area?
As of September 2026, map listings count 16 gyms and studios in the Lake of the Woods area. One of them (6%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 6 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Lake of the Woods, VA area spend on memberships, classes and admissions?
About $13.2M a year, or $887 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 16 gyms and studios on map listings, it comes to $824K per location. It is estimated from the incomes of the 14,856 households in the Lake of the Woods area and national spending patterns by income.
How does the Lake of the Woods, VA area compare with the U.S. for gyms and studios?
The Lake of the Woods area has 10.8 gyms and studios per 10,000 households, 28% below the U.S. rate of 14.9. Spending per location is $824K, 24% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Lake of the Woods area would have about 20, against 16 on map listings. There is one business with payroll in the industry for every 2,476 households, against one for every 1,641 across the U.S.
How fast is the Lake of the Woods, VA area growing?
Population estimates put the Lake of the Woods area at 40,083 people in 2025, up 10.1% since 2020, faster than the U.S. (+3.1%). It has 14,856 households. The median household income in the Lake of the Woods area is $94,008 a year, 16% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lake of the Woods area scores 74 for gyms and studios (upper middle), #32 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lake of the Woods area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Lake of the Woods area
Screening a site or an acquisition in the Lake of the Woods area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lake of the Woods area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.