Market rankings · Vermont
Gyms and studios in Vermont
Every metro area, small-town market and county in Vermont, ranked by the Groundwork market score for gyms and studios, with competitor counts and household spending for each.
- Listings
- 485
- 59 chain locations (12%)
- Official establishments
- 211
- 0.0% since 2019
- Household spending a year
- $253.4M
- On memberships, classes and admissions
- Listings per 10k households
- 17.7
- 19% above the U.S.
- Spending per listing
- $523K
- 21% below the U.S.
- Rank among states
- #50 of 51
- Market score 22 · Low
A site report maps the gyms and studios on map listings around any address in Vermont by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 485 gyms and studios on map listings in Vermont as of September 2026. Chain locations make up 12% of them, against 20% across the U.S. That is 17.7 per 10,000 households, 19% above the U.S. rate of 14.9.
At $927 per household (6% below the U.S. average), households in Vermont spend about $253.4M a year on memberships, classes and admissions. That is about $523K of household spending for each location on map listings, 21% below the U.S. figure of $662K.
Official counts show 211 businesses with payroll classed as fitness centers and recreation instruction in Vermont in 2023, unchanged from 2019. That is one for every 1,296 households, against one for every 1,641 across the U.S. Across the U.S., the count rose 8.2% over the same years. Since fiscal 2022, 14 SBA-backed loans worth $1.4M have gone to businesses classed as fitness centers and recreation instruction in Vermont.
Among the 50 states and DC, Vermont ranks #50 for gyms and studios, with a Groundwork market score of 22 (low). The one scored metro area in or partly in Vermont, the Burlington-South Burlington metro area, scores 37. Of the 5 scored small-town markets in or partly in Vermont, the Lebanon-Claremont area scores highest (46).
Every market in Vermont for gyms and studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Vermont, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Burlington-South Burlington, VT | 37 | 175 | 18.5 | $561K | +0.9% | #307 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Lebanon-Claremont, NH-VT | 46 | 159 | 17.3 | $555K | +1.5% | #324 of 535 |
| 1Barre, VT | 33 | 51 | 19.7 | $467K | −0.2% | #448 of 535 |
| 2Bennington, VT | 30 | 28 | 18.7 | $475K | −1.8% | #471 of 535 |
| 3Rutland, VT | 26 | 55 | 21.7 | $362K | −1.4% | #490 of 535 |
| 4Brattleboro, VT | 23 | 47 | 23.8 | $358K | −1.4% | #500 of 535 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Orange County, VT | 80 | 8 | 6.3 | $1.4M | +2.4% | #64 of 2,088 |
| 2Franklin County, VT | 70 | 23 | 11.5 | $749K | +2.3% | #259 of 2,088 |
| 3Orleans County, VT | 63 | 11 | 9.1 | $853K | +0.7% | #481 of 2,088 |
| 4Addison County, VT | 55 | 23 | 15.4 | $627K | +1.8% | #821 of 2,088 |
| 5Windsor County, VT | 49 | 37 | 14.6 | $640K | −0.7% | #1,104 of 2,088 |
| 6Chittenden County, VT | 35 | 151 | 21.1 | $513K | +0.4% | #1,657 of 2,088 |
| 7Washington County, VT | 28 | 51 | 19.7 | $467K | −0.2% | #1,848 of 2,088 |
| 8Lamoille County, VT | 28 | 24 | 20.1 | $441K | +1.4% | #1,854 of 2,088 |
| 9Caledonia County, VT | 27 | 26 | 19.9 | $398K | +0.8% | #1,873 of 2,088 |
| 10Rutland County, VT | 27 | 55 | 21.7 | $362K | −1.4% | #1,875 of 2,088 |
| 11Bennington County, VT | 26 | 28 | 18.7 | $475K | −1.8% | #1,887 of 2,088 |
| 12Windham County, VT | 20 | 47 | 23.8 | $358K | −1.4% | #1,978 of 2,088 |
| Grand Isle County, VT | Not scored | 1 | 3.2 | $3.6M | +3.2% | |
| Essex County, VT | Not scored | 0 | 0.0 | n/a | +2.2% |
Markets with fewer than 5 gyms and studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms and studios are in Vermont?
As of September 2026, map listings count 485 gyms and studios in Vermont. 59 of them (12%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 211 businesses with payroll classed as fitness centers and recreation instruction in 2023, unchanged from 2019.
How much do households in Vermont spend on memberships, classes and admissions?
About $253.4M a year, or $927 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 485 gyms and studios on map listings, it comes to $523K per location. It is estimated from the incomes of the 273,416 households in Vermont and national spending patterns by income.
How does Vermont compare with the U.S. for gyms and studios?
Vermont has 17.7 gyms and studios per 10,000 households, 19% above the U.S. rate of 14.9. Spending per location is $523K, 21% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Vermont would have about 383, against 485 on map listings. There is one business with payroll in the industry for every 1,296 households, against one for every 1,641 across the U.S. The official count held level from 2019 to 2023, against +8.2% for the U.S.
Which market in Vermont has the highest market score for gyms and studios?
The one scored metro area in or partly in Vermont is the Burlington-South Burlington metro area, at 37 (lower middle). Among 5 scored small-town markets in or partly in Vermont, the Lebanon-Claremont area scores highest, at 46 (lower middle). Among 12 scored counties in Vermont, Orange County scores highest, at 80 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Vermont scores 22 for gyms and studios (low), #50 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Vermont. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Gyms, studios and classes in other states
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Top markets for gyms and studios across the U.S. · All business types in Vermont
Related business types in Vermont
- Gyms187 listings
- Yoga, Pilates and fitness studios152 listings
- Martial arts and dance studios146 listings
Screening a site or an acquisition in Vermont?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.