Market rankings · Kansas
Gyms and studios in Kansas
Markets across Kansas ranked by the Groundwork market score for gyms and studios, with competitor counts and household spending for each.
- Listings
- 1,645
- 308 chain locations (19%)
- Official establishments
- 583
- +2.6% since 2019
- Household spending a year
- $1.1B
- On memberships, classes and admissions
- Listings per 10k households
- 14.0
- 6% below the U.S.
- Spending per listing
- $650K
- 2% below the U.S.
- Rank among states
- #26 of 51
- Market score 49 · Lower middle
A site report maps the gyms and studios on map listings around any address in Kansas by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 1,645 gyms and studios in Kansas. Chain locations make up 19% of them, against 20% across the U.S. Per 10,000 households, that is 14.0, 6% below the U.S. rate of 14.9.
Households in Kansas spend about $1.1B a year on memberships, classes and admissions, or $911 per household, 7% below the U.S. average. That is about $650K of household spending for each location on map listings, 2% below the U.S. figure of $662K.
In 2023, official counts showed 583 businesses with payroll in Kansas classed as fitness centers and recreation instruction, up 2.6% from 2019. That is one for every 2,014 households, against one for every 1,641 across the U.S. Across the U.S., the count rose 8.2% over the same years. Since fiscal 2022, 64 SBA-backed loans worth $26.6M have gone to businesses classed as fitness centers and recreation instruction in Kansas.
Among the 50 states and DC, Kansas ranks #26 for gyms and studios, with a Groundwork market score of 49 (lower middle). Of the 7 scored metro areas in or partly in Kansas, the Wichita metro area scores highest (64). Of the 13 scored small-town markets in or partly in Kansas, the Ottawa area scores highest (67).
Every market in Kansas for gyms and studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Kansas, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wichita, KS | 64 | 301 | 11.8 | $714K | +2.4% | #71 of 387 |
| Kansas City, MO-KS | 58 | 1,343 | 15.0 | $679K | +3.4% | #112 of 387 |
| 2Topeka, KS | 57 | 117 | 12.1 | $681K | +0.1% | #121 of 387 |
| Joplin, MO-KS | 53 | 108 | 13.6 | $527K | +3.9% | #159 of 387 |
| St. Joseph, MO-KS | 42 | 53 | 11.3 | $670K | −2.0% | #267 of 387 |
| 3Lawrence, KS | 39 | 80 | 15.9 | $577K | +1.8% | #294 of 387 |
| 4Manhattan, KS | 34 | 87 | 17.0 | $465K | +1.4% | #331 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ottawa, KS | 67 | 11 | 10.6 | $733K | +1.1% | #79 of 535 |
| 2Hutchinson, KS | 59 | 23 | 9.0 | $781K | −0.6% | #159 of 535 |
| 3Garden City, KS | 53 | 13 | 9.8 | $846K | −2.1% | #233 of 535 |
| 4Salina, KS | 51 | 26 | 10.4 | $728K | −1.4% | #268 of 535 |
| 5Dodge City, KS | 51 | 15 | 12.7 | $632K | −0.6% | #271 of 535 |
| 6Atchison, KS | 50 | 6 | 10.5 | $668K | −0.9% | #283 of 535 |
| 7Arkansas City-Winfield, KS | 46 | 17 | 12.7 | $546K | −0.4% | #325 of 535 |
| 8McPherson, KS | 46 | 19 | 15.6 | $538K | −0.4% | #326 of 535 |
| 9Pittsburg, KS | 39 | 19 | 12.0 | $530K | +0.1% | #400 of 535 |
| 10Emporia, KS | 38 | 17 | 11.6 | $572K | +0.4% | #411 of 535 |
| 11Hays, KS | 29 | 23 | 18.8 | $390K | +0.4% | #477 of 535 |
| 12Great Bend, KS | 27 | 14 | 13.5 | $502K | −2.5% | #483 of 535 |
| 13Liberal, KS | 27 | 11 | 15.2 | $482K | −3.6% | #485 of 535 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Butler County, KS | 81 | 21 | 8.3 | $1.1M | +3.1% | #57 of 2,088 |
| 2Leavenworth County, KS | 74 | 35 | 11.6 | $892K | +3.2% | #164 of 2,088 |
| 3Miami County, KS | 67 | 23 | 16.7 | $611K | +5.9% | #358 of 2,088 |
| 4Sumner County, KS | 66 | 6 | 6.7 | $1.1M | −0.1% | #363 of 2,088 |
| 5Wyandotte County, KS | 65 | 55 | 8.9 | $819K | +1.0% | #413 of 2,088 |
| 6Pottawatomie County, KS | 65 | 16 | 17.1 | $604K | +6.9% | #428 of 2,088 |
| 7Dickinson County, KS | 61 | 8 | 10.0 | $779K | +1.4% | #558 of 2,088 |
| 8Reno County, KS | 58 | 23 | 9.0 | $781K | −0.6% | #675 of 2,088 |
| 9Jefferson County, KS | 58 | 10 | 13.5 | $702K | −0.2% | #686 of 2,088 |
| 10Franklin County, KS | 57 | 11 | 10.6 | $733K | +1.1% | #722 of 2,088 |
| 11Sedgwick County, KS | 57 | 258 | 12.5 | $672K | +2.6% | #730 of 2,088 |
| 12Finney County, KS | 53 | 13 | 9.8 | $846K | −2.1% | #887 of 2,088 |
| 13Johnson County, KS | 53 | 521 | 20.9 | $637K | +4.2% | #908 of 2,088 |
| 14Cherokee County, KS | 50 | 6 | 7.6 | $837K | −1.0% | #1,035 of 2,088 |
| 15Shawnee County, KS | 50 | 93 | 12.3 | $658K | 0.0% | #1,048 of 2,088 |
| 16Ford County, KS | 50 | 15 | 12.7 | $632K | −0.6% | #1,055 of 2,088 |
| 17Nemaha County, KS | 49 | 5 | 12.4 | $689K | −2.1% | #1,089 of 2,088 |
| 18Harvey County, KS | 48 | 16 | 11.7 | $681K | −1.2% | #1,153 of 2,088 |
| 19Bourbon County, KS | 47 | 6 | 10.3 | $693K | −0.1% | #1,199 of 2,088 |
| 20Saline County, KS | 45 | 25 | 11.1 | $677K | −1.6% | #1,290 of 2,088 |
| 21Cowley County, KS | 45 | 17 | 12.7 | $546K | −0.4% | #1,315 of 2,088 |
| 22McPherson County, KS | 45 | 19 | 15.6 | $538K | −0.4% | #1,316 of 2,088 |
| 23Atchison County, KS | 43 | 6 | 10.5 | $668K | −0.9% | #1,374 of 2,088 |
| 24Geary County, KS | 43 | 16 | 11.3 | $565K | −1.2% | #1,392 of 2,088 |
| 25Allen County, KS | 42 | 5 | 10.0 | $692K | −1.8% | #1,415 of 2,088 |
Show all 105 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Douglas County, KS | 42 | 80 | 15.9 | $577K | +1.8% | #1,427 of 2,088 |
| 27Crawford County, KS | 39 | 19 | 12.0 | $530K | +0.1% | #1,518 of 2,088 |
| 28Labette County, KS | 35 | 8 | 9.9 | $650K | −2.4% | #1,640 of 2,088 |
| 29Neosho County, KS | 35 | 7 | 10.8 | $626K | −1.7% | #1,642 of 2,088 |
| 30Lyon County, KS | 35 | 16 | 11.9 | $558K | +0.5% | #1,651 of 2,088 |
| 31Jackson County, KS | 30 | 11 | 21.9 | $365K | +1.5% | #1,805 of 2,088 |
| 32Ellis County, KS | 29 | 23 | 18.8 | $390K | +0.4% | #1,829 of 2,088 |
| 33Riley County, KS | 28 | 55 | 19.9 | $395K | +0.8% | #1,856 of 2,088 |
| 34Barton County, KS | 22 | 14 | 13.5 | $502K | −2.5% | #1,943 of 2,088 |
| 35Seward County, KS | 22 | 11 | 15.2 | $482K | −3.6% | #1,945 of 2,088 |
| 36Montgomery County, KS | 11 | 21 | 16.3 | $390K | −3.9% | #2,049 of 2,088 |
| Osage County, KS | Not scored | 1 | 1.6 | $5M | −0.3% | |
| Marion County, KS | Not scored | 4 | 8.4 | $863K | −1.3% | |
| Marshall County, KS | Not scored | 7 | 16.8 | $438K | −1.7% | |
| Linn County, KS | Not scored | 6 | 13.8 | $539K | +3.7% | |
| Rice County, KS | Not scored | 2 | 5.4 | $1.3M | −1.2% | |
| Brown County, KS | Not scored | 6 | 15.8 | $495K | −4.0% | |
| Pratt County, KS | Not scored | 2 | 5.8 | $1.2M | −0.2% | |
| Cloud County, KS | Not scored | 9 | 23.6 | $268K | −2.0% | |
| Wilson County, KS | Not scored | 5 | 14.2 | $479K | −3.3% | |
| Coffey County, KS | Not scored | 3 | 8.5 | $977K | +1.3% | |
| Clay County, KS | Not scored | 11 | 31.2 | $251K | −1.7% | |
| Thomas County, KS | Not scored | 8 | 25.5 | $327K | −2.5% | |
| Anderson County, KS | Not scored | 3 | 9.4 | $693K | +2.3% | |
| Doniphan County, KS | Not scored | 1 | 3.7 | $2.3M | +1.7% | |
| Grant County, KS | Not scored | 1 | 4.2 | $2.4M | −4.0% | |
| Kingman County, KS | Not scored | 5 | 15.8 | $421K | −5.4% | |
| Wabaunsee County, KS | Not scored | 2 | 7.5 | $1.2M | +1.8% | |
| Russell County, KS | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Ellsworth County, KS | Not scored | 2 | 8.2 | $933K | −1.7% | |
| Pawnee County, KS | Not scored | 2 | 8.4 | $1M | −4.2% | |
| Greenwood County, KS | Not scored | 2 | 7.5 | $915K | −2.3% | |
| Sherman County, KS | Not scored | 6 | 24.5 | $328K | −2.4% | |
| Ottawa County, KS | Not scored | 1 | 4.2 | $2M | +0.3% | |
| Mitchell County, KS | Not scored | 1 | 3.7 | $2.1M | −3.2% | |
| Gray County, KS | Not scored | 0 | 0.0 | n/a | +0.1% | |
| Washington County, KS | Not scored | 1 | 4.2 | $1.7M | −0.2% | |
| Harper County, KS | Not scored | 4 | 18.1 | $363K | −1.8% | |
| Norton County, KS | Not scored | 3 | 15.0 | $387K | −3.0% | |
| Morris County, KS | Not scored | 3 | 11.8 | $589K | −0.3% | |
| Stevens County, KS | Not scored | 2 | 10.6 | $696K | −4.9% | |
| Scott County, KS | Not scored | 1 | 4.4 | $1.6M | −6.3% | |
| Phillips County, KS | Not scored | 2 | 8.8 | $754K | −4.8% | |
| Rooks County, KS | Not scored | 2 | 9.4 | $723K | −4.9% | |
| Republic County, KS | Not scored | 2 | 10.0 | $648K | −0.8% | |
| Barber County, KS | Not scored | 2 | 10.9 | $674K | −2.9% | |
| Stafford County, KS | Not scored | 2 | 12.7 | $603K | −1.3% | |
| Meade County, KS | Not scored | 3 | 20.0 | $406K | −5.1% | |
| Kearny County, KS | Not scored | 1 | 7.0 | $1.2M | −2.0% | |
| Haskell County, KS | Not scored | 0 | 0.0 | n/a | −4.2% | |
| Smith County, KS | Not scored | 2 | 12.7 | $589K | 0.0% | |
| Osborne County, KS | Not scored | 0 | 0.0 | n/a | −5.8% | |
| Chautauqua County, KS | Not scored | 2 | 14.7 | $460K | −1.9% | |
| Woodson County, KS | Not scored | 3 | 23.9 | $292K | +0.7% | |
| Rush County, KS | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Lincoln County, KS | Not scored | 2 | 15.6 | $435K | −3.0% | |
| Jewell County, KS | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Gove County, KS | Not scored | 2 | 17.1 | $461K | −3.0% | |
| Edwards County, KS | Not scored | 1 | 8.6 | $803K | −8.6% | |
| Trego County, KS | Not scored | 2 | 14.6 | $565K | −2.5% | |
| Decatur County, KS | Not scored | 1 | 7.5 | $849K | −1.7% | |
| Logan County, KS | Not scored | 1 | 8.1 | $1.1M | −2.9% | |
| Ness County, KS | Not scored | 1 | 8.6 | $990K | −2.1% | |
| Cheyenne County, KS | Not scored | 1 | 8.3 | $860K | −0.3% | |
| Morton County, KS | Not scored | 1 | 10.3 | $770K | −8.4% | |
| Chase County, KS | Not scored | 1 | 8.7 | $798K | −0.1% | |
| Rawlins County, KS | Not scored | 1 | 8.5 | $741K | −5.3% | |
| Hamilton County, KS | Not scored | 2 | 26.4 | $306K | +0.4% | |
| Elk County, KS | Not scored | 1 | 10.0 | $682K | −0.9% | |
| Sheridan County, KS | Not scored | 0 | 0.0 | n/a | −0.8% | |
| Kiowa County, KS | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Graham County, KS | Not scored | 1 | 8.4 | $693K | −1.4% | |
| Wichita County, KS | Not scored | 0 | 0.0 | n/a | −5.5% | |
| Stanton County, KS | Not scored | 1 | 11.7 | $846K | −4.5% | |
| Clark County, KS | Not scored | 3 | 38.1 | $201K | −3.8% | |
| Comanche County, KS | Not scored | 1 | 12.1 | $517K | −0.4% | |
| Hodgeman County, KS | Not scored | 1 | 14.3 | $512K | −7.0% | |
| Lane County, KS | Not scored | 1 | 14.1 | $560K | −3.8% | |
| Wallace County, KS | Not scored | 1 | 16.7 | $438K | −4.7% | |
| Greeley County, KS | Not scored | 0 | 0.0 | n/a | −7.4% |
Markets with fewer than 5 gyms and studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms and studios are in Kansas?
There are 1,645 gyms and studios on map listings in Kansas as of September 2026. 308 of them (19%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 583 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 2.6% from 2019.
How much do households in Kansas spend on memberships, classes and admissions?
About $1.1B a year, or $911 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 1,645 gyms and studios on map listings, it comes to $650K per location. It is estimated from the incomes of the 1,174,060 households in Kansas and national spending patterns by income.
How does Kansas compare with the U.S. for gyms and studios?
Kansas has 14.0 gyms and studios per 10,000 households, 6% below the U.S. rate of 14.9. Spending per location is $650K, 2% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Kansas would have about 1,616, against 1,645 on map listings. There is one business with payroll in the industry for every 2,014 households, against one for every 1,641 across the U.S. The official count rose 2.6% from 2019 to 2023, against +8.2% for the U.S.
Which market in Kansas has the highest market score for gyms and studios?
Among 7 scored metro areas in or partly in Kansas, the Wichita metro area scores highest, at 64 (upper middle). Among 13 scored small-town markets in or partly in Kansas, the Ottawa area scores highest, at 67 (upper middle). Among 36 scored counties in Kansas, Butler County scores highest, at 81 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kansas scores 49 for gyms and studios (lower middle), #26 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kansas. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for gyms and studios across the U.S. · All business types in Kansas
Related business types in Kansas
- Gyms889 listings
- Yoga, Pilates and fitness studios216 listings
- Martial arts and dance studios540 listings
Screening a site or an acquisition in Kansas?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.