Fitness and classes · County · Virginia
Gyms and studios in Franklin County, VA
How Franklin County, VA compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #305 of 2,088 scored counties
#24 of 95 scored counties in Virginia
- Listings
- 17
- 4 chain locations (24%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $15.7M
- On memberships, classes and admissions · $685 a household
- Spending per listing
- $926K
- 40% above the U.S.
- Listings per 10k households
- 7.4
- 50% below the U.S.
- Population, 2025
- 55,526
- +1.9% since 2020
See the gyms and studios around any address in Franklin County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $685 per household (30% below the U.S. average), households in Franklin County spend about $15.7M a year on memberships, classes and admissions. That works out to $926K per location, 40% above the U.S. figure of $662K.
Franklin County has 17 gyms and studios on map listings as of September 2026. Of those, 4 are chain locations, or 24%, against 20% across the U.S. That comes to 7.4 for every 10,000 households, 50% below the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Franklin County was 6 in 2023. That is one for every 3,833 households, against one for every 1,641 across the U.S.
Between 2020 and 2025, the population of Franklin County grew 1.9%, slower than the U.S. (+3.1%). The Groundwork market score for gyms and studios in Franklin County is 68 (upper middle), #305 of 2,088 scored counties and #24 of 95 scored counties in Virginia. That puts it in the top quarter of counties.
How Franklin County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Franklin County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.4 | 14.2 | 14.9 |
| Spending per listing | $926K | $674K | $662K |
| Households per official establishment | 3,833 | 1,478 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +6.7% | +8.2% |
| Population growth, 2020–2025 | +1.9% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $685 | $960 | $983 |
| Median household income | $68,849 | $93,170 | $80,734 |
| Groundwork market score | 68 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 6
- Employees, 2023
- 39
- Annual payroll, 2023
- $634K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 174 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Franklin County
- Population, 2025 estimate
- 55,526+1.9% since 2020
- Households
- 22,999
- Median age
- 47.0
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 691 sq. mi.
- People per square mile
- 80
- Median household income
- $68,849+22.4% vs. 2015–2019, before inflation
- Average household income
- $93,658
- Median home value
- $240,400
- Jobs located here
- 15,404
- Daytime population
- 47,925Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for gyms and studios, numbered among those based in Virginia, with Franklin County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greene County, VA | 87 | 5 | 6.2 | $1.4M | +6.6% | #20 of 2,088 |
| 2Louisa County, VA | 86 | 6 | 3.9 | $2.1M | +13.6% | #21 of 2,088 |
| 3Poquoson city, VA | 84 | 6 | 12.7 | $847K | +6.6% | #37 of 2,088 |
| 4Frederick County, VA | 83 | 28 | 7.9 | $1.2M | +8.8% | #39 of 2,088 |
| 5Caroline County, VA | 83 | 10 | 8.3 | $972K | +11.3% | #40 of 2,088 |
| 6New Kent County, VA | 83 | 13 | 14.0 | $756K | +21.2% | #43 of 2,088 |
| 7Spotsylvania County, VA | 81 | 71 | 13.5 | $770K | +10.5% | #62 of 2,088 |
| 8Rockingham County, VA | 80 | 26 | 8.0 | $953K | +6.6% | #69 of 2,088 |
| 9Suffolk city, VA | 78 | 33 | 8.7 | $999K | +10.4% | #91 of 2,088 |
| 10King George County, VA | 78 | 15 | 14.8 | $715K | +10.5% | #99 of 2,088 |
| 24Franklin County, VA | 68 | 17 | 7.4 | $926K | +1.9% | #305 of 2,088 |
Other business types in Franklin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes68
- Gyms61
- Yoga, Pilates and fitness studios
- Martial arts and dance studios60
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Franklin County, VA?
Map listings as of September 2026 show 17 gyms and studios in Franklin County. 4 of them (24%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 6 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Franklin County, VA spend on memberships, classes and admissions?
About $15.7M a year, or $685 per household. That is 30% below the U.S. average (an index of 70, where 100 is the U.S. average). Spread across the 17 gyms and studios on map listings, it comes to $926K per location. It is estimated from the incomes of the 22,999 households in Franklin County and national spending patterns by income.
How does Franklin County, VA compare with the U.S. for gyms and studios?
Franklin County has 7.4 gyms and studios per 10,000 households, 50% below the U.S. rate of 14.9. Spending per location is $926K, 40% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Franklin County would have about 24, against 17 on map listings. There is one business with payroll in the industry for every 3,833 households, against one for every 1,641 across the U.S.
How fast is Franklin County, VA growing?
Population estimates put Franklin County at 55,526 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 22,999 households. The median household income in Franklin County is $68,849 a year, 15% below the U.S. median of $80,734. That rose 22.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Franklin County scores 68 for gyms and studios (upper middle), #305 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Franklin County
Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.