Fitness and classes · County · Virginia
Gyms and studios in Covington city, VA
Competitor counts, household spending and official business counts for gyms and studios in Covington city, VA, set against other counties and the U.S.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 7
- 1 chain location (14%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $962K
- On memberships, classes and admissions · $373 a household
- Spending per listing
- $137K
- 79% below the U.S.
- Listings per 10k households
- 27.2
- 83% above the U.S.
- Population, 2025
- 5,680
- −1.2% since 2020
See the gyms and studios around any address in Covington city
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Covington city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Covington city spend about $962K a year on memberships, classes and admissions, or $373 per household, 62% below the U.S. average. That is about $137K of household spending for each location on map listings, 79% below the U.S. figure of $662K.
Covington city has 7 gyms and studios on map listings as of September 2026. One of them (14%) is a chain location, against 20% across the U.S. That is 27.2 per 10,000 households, 83% above the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in Covington city, since they leave out counts under 3.
Population estimates show Covington city declined 1.2% from 2020 to 2025, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Covington city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Covington city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.2 | 14.2 | 14.9 |
| Spending per listing | $137K | $674K | $662K |
| Households per official establishment | n/a | 1,478 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +6.7% | +8.2% |
| Population growth, 2020–2025 | −1.2% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $373 | $960 | $983 |
| Median household income | $41,944 | $93,170 | $80,734 |
| Groundwork market score | Not scored | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 71 chain location
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Covington city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Covington city
- Population, 2025 estimate
- 5,680−1.2% since 2020
- Households
- 2,576
- Median age
- 40.9
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 6 sq. mi.
- People per square mile
- 1,039
- Median household income
- $41,944
- Average household income
- $54,148
- Median home value
- $83,500
- Jobs located here
- 3,889
- Daytime population
- 6,867Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Covington city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Covington city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for gyms and studios, numbered among those based in Virginia, with Covington city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greene County, VA | 87 | 5 | 6.2 | $1.4M | +6.6% | #20 of 2,088 |
| 2Louisa County, VA | 86 | 6 | 3.9 | $2.1M | +13.6% | #21 of 2,088 |
| 3Poquoson city, VA | 84 | 6 | 12.7 | $847K | +6.6% | #37 of 2,088 |
| 4Frederick County, VA | 83 | 28 | 7.9 | $1.2M | +8.8% | #39 of 2,088 |
| 5Caroline County, VA | 83 | 10 | 8.3 | $972K | +11.3% | #40 of 2,088 |
| 6New Kent County, VA | 83 | 13 | 14.0 | $756K | +21.2% | #43 of 2,088 |
| 7Spotsylvania County, VA | 81 | 71 | 13.5 | $770K | +10.5% | #62 of 2,088 |
| 8Rockingham County, VA | 80 | 26 | 8.0 | $953K | +6.6% | #69 of 2,088 |
| 9Suffolk city, VA | 78 | 33 | 8.7 | $999K | +10.4% | #91 of 2,088 |
| 10King George County, VA | 78 | 15 | 14.8 | $715K | +10.5% | #99 of 2,088 |
| Covington city, VA | Not scored | 7 | 27.2 | $137K | −1.2% |
Other business types in Covington city
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes
- Gyms
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Covington city, VA?
Map listings as of September 2026 show 7 gyms and studios in Covington city. One of them (14%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Covington city: counts under 3 are left out.
How much do households in Covington city, VA spend on memberships, classes and admissions?
About $962K a year, or $373 per household. That is 62% below the U.S. average (an index of 38, where 100 is the U.S. average). Spread across the 7 gyms and studios on map listings, it comes to $137K per location. It is estimated from the incomes of the 2,576 households in Covington city and national spending patterns by income.
How does Covington city, VA compare with the U.S. for gyms and studios?
Covington city has 27.2 gyms and studios per 10,000 households, 83% above the U.S. rate of 14.9. Spending per location is $137K, 79% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Covington city would have about 2, against 7 on map listings.
How fast is Covington city, VA growing?
Population estimates put Covington city at 5,680 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 2,576 households. The median household income in Covington city is $41,944 a year, 48% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Covington city. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Covington city
Screening a site or an acquisition in Covington city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Covington city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.