Market rankings · Massachusetts
Gyms and studios in Massachusetts
Every metro area, small-town market and county in Massachusetts, ranked by the Groundwork market score for gyms and studios, with competitor counts and household spending for each.
- Listings
- 5,616
- 917 chain locations (16%)
- Official establishments
- 2,480
- +2.0% since 2019
- Household spending a year
- $3.5B
- On memberships, classes and admissions
- Listings per 10k households
- 20.2
- 36% above the U.S.
- Spending per listing
- $619K
- 7% below the U.S.
- Rank among states
- #41 of 51
- Market score 41 · Lower middle
A site report maps the gyms and studios on map listings around any address in Massachusetts by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 5,616 gyms and studios on map listings in Massachusetts as of September 2026. Of those, 917 are chain locations, or 16%, against 20% across the U.S. Per 10,000 households, that is 20.2, 36% above the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Massachusetts comes to about $3.5B a year: $1,248 per household, 27% above the U.S. average. Spread across 5,616 gyms and studios, that is $619K per location, 7% below the U.S. figure of $662K.
In 2023, official counts showed 2,480 businesses with payroll in Massachusetts classed as fitness centers and recreation instruction, up 2.0% from 2019. That is one for every 1,123 households, against one for every 1,641 across the U.S. Across the U.S., the count rose 8.2% over the same years. Since fiscal 2022, 206 SBA-backed loans worth $104.2M have gone to businesses classed as fitness centers and recreation instruction in Massachusetts.
Among the 50 states and DC, Massachusetts ranks #41 for gyms and studios, with a Groundwork market score of 41 (lower middle). Of the 7 scored metro areas in or partly in Massachusetts, the Worcester metro area scores highest (50). Of the 3 scored small-town markets in or partly in Massachusetts, the Greenfield area scores highest (40).
Every market in Massachusetts for gyms and studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Massachusetts, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Worcester, MA | 50 | 617 | 18.4 | $609K | +3.7% | #190 of 387 |
| 2Boston-Cambridge-Newton, MA-NH | 49 | 4,180 | 21.5 | $634K | +2.3% | #197 of 387 |
| 3Springfield, MA | 40 | 279 | 15.1 | $564K | +0.2% | #288 of 387 |
| 4Barnstable Town, MA | 38 | 227 | 21.5 | $533K | +2.4% | #302 of 387 |
| Providence-Warwick, RI-MA | 37 | 1,288 | 19.1 | $529K | +2.1% | #309 of 387 |
| 5Amherst Town-Northampton, MA | 35 | 160 | 25.8 | $396K | +10.4% | #323 of 387 |
| 6Pittsfield, MA | 31 | 120 | 20.8 | $441K | −1.2% | #356 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greenfield, MA | 40 | 50 | 15.8 | $527K | −0.3% | #382 of 535 |
| 2Nantucket, MA | 39 | 22 | 41.9 | $398K | +3.6% | #407 of 535 |
| 3Vineyard Haven, MA | 38 | 27 | 35.6 | $383K | +3.1% | #415 of 535 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Suffolk County, MA | 56 | 506 | 15.5 | $765K | +0.1% | #766 of 2,088 |
| 2Plymouth County, MA | 51 | 414 | 20.4 | $644K | +3.5% | #1,004 of 2,088 |
| 3Worcester County, MA | 51 | 617 | 18.4 | $609K | +3.7% | #1,016 of 2,088 |
| 4Norfolk County, MA | 50 | 658 | 23.2 | $655K | +2.2% | #1,051 of 2,088 |
| 5Middlesex County, MA | 50 | 1,503 | 23.7 | $638K | +2.8% | #1,053 of 2,088 |
| 6Essex County, MA | 49 | 622 | 19.9 | $612K | +2.3% | #1,111 of 2,088 |
| 7Bristol County, MA | 47 | 411 | 17.6 | $571K | +2.9% | #1,219 of 2,088 |
| 8Hampden County, MA | 42 | 279 | 15.1 | $564K | +0.2% | #1,432 of 2,088 |
| 9Barnstable County, MA | 41 | 227 | 21.5 | $533K | +2.4% | #1,457 of 2,088 |
| 10Franklin County, MA | 40 | 50 | 15.8 | $527K | −0.3% | #1,491 of 2,088 |
| 11Hampshire County, MA | 39 | 160 | 25.8 | $396K | +10.4% | #1,538 of 2,088 |
| 12Nantucket County, MA | 36 | 22 | 41.9 | $398K | +3.6% | #1,636 of 2,088 |
| 13Berkshire County, MA | 34 | 120 | 20.8 | $441K | −1.2% | #1,685 of 2,088 |
| 14Dukes County, MA | 34 | 27 | 35.6 | $383K | +3.1% | #1,688 of 2,088 |
Questions
How many gyms and studios are in Massachusetts?
As of September 2026, map listings count 5,616 gyms and studios in Massachusetts. 917 of them (16%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 2,480 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 2.0% from 2019.
How much do households in Massachusetts spend on memberships, classes and admissions?
About $3.5B a year, or $1,248 per household. That is 27% above the U.S. average (an index of 127, where 100 is the U.S. average). Spread across the 5,616 gyms and studios on map listings, it comes to $619K per location. It is estimated from the incomes of the 2,785,042 households in Massachusetts and national spending patterns by income.
How does Massachusetts compare with the U.S. for gyms and studios?
Massachusetts has 20.2 gyms and studios per 10,000 households, 36% above the U.S. rate of 14.9. Spending per location is $619K, 7% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Massachusetts would have about 5,248, against 5,616 on map listings. There is one business with payroll in the industry for every 1,123 households, against one for every 1,641 across the U.S. The official count rose 2.0% from 2019 to 2023, against +8.2% for the U.S.
Which market in Massachusetts has the highest market score for gyms and studios?
Among 7 scored metro areas in or partly in Massachusetts, the Worcester metro area scores highest, at 50 (upper middle). Among 3 scored small-town markets in or partly in Massachusetts, the Greenfield area scores highest, at 40 (lower middle). Among 14 scored counties in Massachusetts, Suffolk County scores highest, at 56 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Massachusetts scores 41 for gyms and studios (lower middle), #41 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Massachusetts. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Gyms, studios and classes in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for gyms and studios across the U.S. · All business types in Massachusetts
Related business types in Massachusetts
- Gyms2,532 listings
- Yoga, Pilates and fitness studios1,158 listings
- Martial arts and dance studios1,926 listings
Screening a site or an acquisition in Massachusetts?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.