Fitness and classes · Small-town market · Virginia
Gyms and studios in the Danville, VA area
The gyms and studios in the Danville, VA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #433 of 535 scored small-town markets
#3 of 3 scored small-town markets based in Virginia
- Listings
- 40
- 7 chain locations (18%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $22.2M
- On memberships, classes and admissions · $504 a household
- Spending per listing
- $556K
- 16% below the U.S.
- Listings per 10k households
- 9.1
- 39% below the U.S.
- Population, 2025
- 101,137
- −1.7% since 2020
See the gyms and studios around any address in the Danville area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Danville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms and studios in the Danville area is 35 (lower middle), #433 of 535 scored small-town markets and #3 of 3 scored small-town markets based in Virginia. That puts it in the bottom quarter of small-town markets.
Households in the Danville area spend about $22.2M a year on memberships, classes and admissions, or $504 per household, 49% below the U.S. average. That is about $556K of household spending for each location on map listings, 16% below the U.S. figure of $662K.
The Danville area has 40 gyms and studios on map listings as of September 2026. Chain locations make up 18% of them, against 20% across the U.S. That comes to 9.1 for every 10,000 households, 39% below the U.S. rate of 14.9.
Official counts show 11 businesses with payroll classed as fitness centers and recreation instruction in the Danville area in 2023. That is one for every 4,008 households, against one for every 1,641 across the U.S. Population estimates put the population change in the Danville area from 2020 to 2025 at −1.7%, against +3.1% for the U.S.
How the Danville area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Danville area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.1 | 14.2 | 14.9 |
| Spending per listing | $556K | $674K | $662K |
| Households per official establishment | 4,008 | 1,478 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +6.7% | +8.2% |
| Population growth, 2020–2025 | −1.7% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $504 | $960 | $983 |
| Median household income | $49,874 | $93,170 | $80,734 |
| Groundwork market score | 35 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11
- Employees, 2023
- 102
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 407 chain locations
- Listings at the U.S. rate for this spending
- 34The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Danville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Danville area
- Population, 2025 estimate
- 101,137−1.7% since 2020
- Households
- 44,086
- Median age
- 44.7
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 1,012 sq. mi.
- People per square mile
- 101
- Median household income
- $49,874+18.3% vs. 2015–2019, before inflation
- Average household income
- $67,587
- Median home value
- $150,900
- Jobs located here
- 37,406
- Daytime population
- 97,358Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Danville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Danville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Virginia
Every Virginia market ranked →The highest-scoring small-town markets in Virginia for gyms and studios, numbered among those based in Virginia (a market based in another state is listed without a number), with the Danville area marked.
Top small-town markets in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake of the Woods, VA | 74 | 16 | 10.8 | $824K | +10.1% | #32 of 535 |
| 2Martinsville, VA | 48 | 17 | 6.4 | $771K | −1.9% | #303 of 535 |
| Bluefield, WV-VA | 39 | 39 | 9.6 | $533K | −3.8% | #399 of 535 |
| 3Danville, VA | 35 | 40 | 9.1 | $556K | −1.7% | #433 of 535 |
Other business types in the Danville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes35
- Gyms40
- Yoga, Pilates and fitness studios
- Martial arts and dance studios37
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Danville, VA area?
Map listings as of September 2026 show 40 gyms and studios in the Danville area. 7 of them (18%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 11 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Danville, VA area spend on memberships, classes and admissions?
About $22.2M a year, or $504 per household. That is 49% below the U.S. average (an index of 51, where 100 is the U.S. average). Spread across the 40 gyms and studios on map listings, it comes to $556K per location. It is estimated from the incomes of the 44,086 households in the Danville area and national spending patterns by income.
How does the Danville, VA area compare with the U.S. for gyms and studios?
The Danville area has 9.1 gyms and studios per 10,000 households, 39% below the U.S. rate of 14.9. Spending per location is $556K, 16% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Danville area would have about 34, against 40 on map listings. There is one business with payroll in the industry for every 4,008 households, against one for every 1,641 across the U.S.
How fast is the Danville, VA area growing?
Population estimates put the Danville area at 101,137 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 44,086 households. The median household income in the Danville area is $49,874 a year, 38% below the U.S. median of $80,734. That rose 18.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Danville area scores 35 for gyms and studios (lower middle), #433 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Danville area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Danville area
Screening a site or an acquisition in the Danville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Danville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.