Fitness and classes · County · Virginia
Gyms and studios in Franklin city, VA
The gyms and studios in Franklin city, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 3
- 1 chain location (33%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $1.8M
- On memberships, classes and admissions · $529 a household
- Spending per listing
- $609K
- 8% below the U.S.
- Listings per 10k households
- 8.7
- 42% below the U.S.
- Population, 2025
- 8,478
- +4.1% since 2020
See the gyms and studios around any address in Franklin city
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 3 gyms and studios in Franklin city. That comes to 8.7 for every 10,000 households, 42% below the U.S. rate of 14.9.
Households in Franklin city spend about $1.8M a year on memberships, classes and admissions, or $529 per household, 46% below the U.S. average. That works out to $609K per location, 8% below the U.S. figure of $662K.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Franklin city was 3 in 2023. That is one for every 1,151 households, against one for every 1,641 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $853K have gone to businesses classed as fitness centers and recreation instruction in Franklin city.
Population estimates show Franklin city grew 4.1% from 2020 to 2025, faster than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Franklin city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Franklin city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.7 | 14.2 | 14.9 |
| Spending per listing | $609K | $674K | $662K |
| Households per official establishment | 1,151 | 1,478 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +6.7% | +8.2% |
| Population growth, 2020–2025 | +4.1% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $529 | $960 | $983 |
| Median household income | $63,245 | $93,170 | $80,734 |
| Groundwork market score | Not scored | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 37
- Annual payroll, 2023
- $738K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 31 chain location
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $853K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Franklin city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Franklin city
- Population, 2025 estimate
- 8,478+4.1% since 2020
- Households
- 3,454
- Median age
- 37.2
- Homes lived in by their owners
- 54%
- Vehicles per household
- 1.8
- Land area
- 8 sq. mi.
- People per square mile
- 997
- Median household income
- $63,245
- Average household income
- $74,218
- Median home value
- $256,600
- Jobs located here
- 3,977
- Daytime population
- 8,893Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Franklin city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for gyms and studios, numbered among those based in Virginia, with Franklin city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greene County, VA | 87 | 5 | 6.2 | $1.4M | +6.6% | #20 of 2,088 |
| 2Louisa County, VA | 86 | 6 | 3.9 | $2.1M | +13.6% | #21 of 2,088 |
| 3Poquoson city, VA | 84 | 6 | 12.7 | $847K | +6.6% | #37 of 2,088 |
| 4Frederick County, VA | 83 | 28 | 7.9 | $1.2M | +8.8% | #39 of 2,088 |
| 5Caroline County, VA | 83 | 10 | 8.3 | $972K | +11.3% | #40 of 2,088 |
| 6New Kent County, VA | 83 | 13 | 14.0 | $756K | +21.2% | #43 of 2,088 |
| 7Spotsylvania County, VA | 81 | 71 | 13.5 | $770K | +10.5% | #62 of 2,088 |
| 8Rockingham County, VA | 80 | 26 | 8.0 | $953K | +6.6% | #69 of 2,088 |
| 9Suffolk city, VA | 78 | 33 | 8.7 | $999K | +10.4% | #91 of 2,088 |
| 10King George County, VA | 78 | 15 | 14.8 | $715K | +10.5% | #99 of 2,088 |
| Franklin city, VA | Not scored | 3 | 8.7 | $609K | +4.1% |
Other business types in Franklin city
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes
- Gyms
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Franklin city, VA?
Franklin city has 3 gyms and studios on map listings as of September 2026. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 3 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Franklin city, VA spend on memberships, classes and admissions?
About $1.8M a year, or $529 per household. That is 46% below the U.S. average (an index of 54, where 100 is the U.S. average). Spread across the 3 gyms and studios on map listings, it comes to $609K per location. It is estimated from the incomes of the 3,454 households in Franklin city and national spending patterns by income.
How does Franklin city, VA compare with the U.S. for gyms and studios?
Franklin city has 8.7 gyms and studios per 10,000 households, 42% below the U.S. rate of 14.9. Spending per location is $609K, 8% below the U.S. figure of $662K. The count on map listings matches the U.S. ratio of gyms and studios to household spending. There is one business with payroll in the industry for every 1,151 households, against one for every 1,641 across the U.S.
How fast is Franklin city, VA growing?
Population estimates put Franklin city at 8,478 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 3,454 households. Median household income in Franklin city is $63,245, 22% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin city. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Franklin city
Screening a site or an acquisition in Franklin city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.