Market rankings · Hawaii
Gyms and studios in Hawaii
Markets across Hawaii ranked by the Groundwork market score for gyms and studios, with competitor counts and household spending for each.
- Listings
- 942
- 107 chain locations (11%)
- Official establishments
- 292
- +13.2% since 2019
- Household spending a year
- $687.6M
- On memberships, classes and admissions
- Listings per 10k households
- 19.1
- 28% above the U.S.
- Spending per listing
- $730K
- 10% above the U.S.
- Rank among states
- #14 of 51
- Market score 59 · Upper middle
A site report maps the gyms and studios on map listings around any address in Hawaii by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 942 gyms and studios in Hawaii. 107 of them (11%) are chain locations, against 20% across the U.S. Per 10,000 households, that is 19.1, 28% above the U.S. rate of 14.9.
At $1,396 per household (42% above the U.S. average), households in Hawaii spend about $687.6M a year on memberships, classes and admissions. Spread across 942 gyms and studios, that is $730K per location, 10% above the U.S. figure of $662K.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Hawaii was 292 in 2023, up 13.2% from 2019. That is one for every 1,686 households, against one for every 1,641 across the U.S. Across the U.S., the count rose 8.2% over the same years. Since fiscal 2022, 20 SBA-backed loans worth $3.6M have gone to businesses classed as fitness centers and recreation instruction in Hawaii.
Among the 50 states and DC, Hawaii ranks #14 for gyms and studios, with a Groundwork market score of 59 (upper middle). Of the 2 scored metro areas in or partly in Hawaii, the Urban Honolulu metro area scores highest (67). Of the 2 scored small-town markets in or partly in Hawaii, the Hilo-Kailua area scores highest (59).
Every market in Hawaii for gyms and studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Hawaii, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Urban Honolulu, HI | 67 | 567 | 16.7 | $875K | −2.3% | #49 of 387 |
| 2Kahului-Wailuku, HI | 27 | 152 | 27.2 | $504K | −2.5% | #370 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hilo-Kailua, HI | 59 | 146 | 19.7 | $575K | +4.6% | #169 of 535 |
| 2Kapaa, HI | 33 | 77 | 32.6 | $401K | +0.3% | #449 of 535 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Honolulu County, HI | 62 | 567 | 16.7 | $875K | −2.3% | #514 of 2,088 |
| 2Hawaii County, HI | 58 | 146 | 19.7 | $575K | +4.6% | #701 of 2,088 |
| 3Maui County, HI | 30 | 152 | 27.2 | $504K | −2.5% | #1,783 of 2,088 |
| 4Kauai County, HI | 29 | 77 | 32.6 | $401K | +0.3% | #1,828 of 2,088 |
| Kalawao County, HI | Not scored | 0 | 0.0 | n/a | +2.5% |
Markets with fewer than 5 gyms and studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms and studios are in Hawaii?
There are 942 gyms and studios on map listings in Hawaii as of September 2026. 107 of them (11%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 292 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 13.2% from 2019.
How much do households in Hawaii spend on memberships, classes and admissions?
About $687.6M a year, or $1,396 per household. That is 42% above the U.S. average (an index of 142, where 100 is the U.S. average). Spread across the 942 gyms and studios on map listings, it comes to $730K per location. It is estimated from the incomes of the 492,453 households in Hawaii and national spending patterns by income.
How does Hawaii compare with the U.S. for gyms and studios?
Hawaii has 19.1 gyms and studios per 10,000 households, 28% above the U.S. rate of 14.9. Spending per location is $730K, 10% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Hawaii would have about 1,039, against 942 on map listings. There is one business with payroll in the industry for every 1,686 households, against one for every 1,641 across the U.S. The official count rose 13.2% from 2019 to 2023, against +8.2% for the U.S.
Which market in Hawaii has the highest market score for gyms and studios?
Among 2 scored metro areas in or partly in Hawaii, the Urban Honolulu metro area scores highest, at 67 (upper middle). Among 2 scored small-town markets in or partly in Hawaii, the Hilo-Kailua area scores highest, at 59 (upper middle). Among 4 scored counties in Hawaii, Honolulu County scores highest, at 62 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hawaii scores 59 for gyms and studios (upper middle), #14 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hawaii. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Gyms, studios and classes in other states
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Top markets for gyms and studios across the U.S. · All business types in Hawaii
Related business types in Hawaii
- Gyms386 listings
- Yoga, Pilates and fitness studios243 listings
- Martial arts and dance studios313 listings
Screening a site or an acquisition in Hawaii?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.