Market rankings · Nebraska
Gyms and studios in Nebraska
Markets across Nebraska ranked by the Groundwork market score for gyms and studios, with competitor counts and household spending for each.
- Listings
- 1,110
- 241 chain locations (22%)
- Official establishments
- 557
- +6.5% since 2019
- Household spending a year
- $733.7M
- On memberships, classes and admissions
- Listings per 10k households
- 13.9
- 7% below the U.S.
- Spending per listing
- $661K
- In line with the U.S.
- Rank among states
- #32 of 51
- Market score 45 · Lower middle
A site report maps the gyms and studios on map listings around any address in Nebraska by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 1,110 gyms and studios in Nebraska. Of those, 241 are chain locations, or 22%, against 20% across the U.S. That comes to 13.9 for every 10,000 households, 7% below the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Nebraska comes to about $733.7M a year: $920 per household, 6% below the U.S. average. That works out to $661K per location, in line with the U.S. figure of $662K.
Official counts show 557 businesses with payroll classed as fitness centers and recreation instruction in Nebraska in 2023, up 6.5% from 2019. That is one for every 1,432 households, against one for every 1,641 across the U.S. Across the U.S., the count rose 8.2% over the same years. Since fiscal 2022, 48 SBA-backed loans worth $10.6M have gone to businesses classed as fitness centers and recreation instruction in Nebraska.
Among the 50 states and DC, Nebraska ranks #32 for gyms and studios, with a Groundwork market score of 45 (lower middle). Of the 4 scored metro areas in or partly in Nebraska, the Omaha metro area scores highest (54). Of the 9 scored small-town markets in or partly in Nebraska, the Beatrice area scores highest (69).
Every market in Nebraska for gyms and studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Nebraska, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Omaha, NE-IA | 54 | 610 | 15.6 | $659K | +4.2% | #147 of 387 |
| 2Grand Island, NE | 53 | 36 | 11.9 | $676K | +1.5% | #152 of 387 |
| Sioux City, IA-NE-SD | 51 | 71 | 12.8 | $671K | +1.0% | #177 of 387 |
| 3Lincoln, NE | 45 | 198 | 14.1 | $635K | +3.3% | #240 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Beatrice, NE | 69 | 5 | 5.4 | $1.4M | +0.2% | #59 of 535 |
| 2Lexington, NE | 69 | 6 | 6.0 | $1.4M | +1.1% | #60 of 535 |
| 3Columbus, NE | 67 | 17 | 9.8 | $834K | +3.8% | #75 of 535 |
| 4Norfolk, NE | 67 | 23 | 11.7 | $680K | +1.1% | #81 of 535 |
| 5Fremont, NE | 64 | 21 | 13.8 | $581K | +2.6% | #114 of 535 |
| 6Hastings, NE | 56 | 16 | 9.4 | $867K | −0.2% | #192 of 535 |
| 7Kearney, NE | 56 | 36 | 15.8 | $551K | +1.9% | #202 of 535 |
| 8Scottsbluff, NE | 48 | 15 | 9.8 | $742K | −1.2% | #305 of 535 |
| 9North Platte, NE | 31 | 23 | 15.1 | $490K | −3.6% | #457 of 535 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cass County, NE | 89 | 6 | 5.5 | $1.9M | +3.9% | #13 of 2,088 |
| 2Saunders County, NE | 84 | 10 | 11.2 | $906K | +6.0% | #36 of 2,088 |
| 3Washington County, NE | 74 | 10 | 11.9 | $927K | +1.8% | #160 of 2,088 |
| 4Gage County, NE | 69 | 5 | 5.4 | $1.4M | +0.2% | #265 of 2,088 |
| 5Otoe County, NE | 69 | 8 | 12.5 | $719K | +3.9% | #291 of 2,088 |
| 6Dawson County, NE | 68 | 6 | 6.6 | $1.2M | +1.5% | #295 of 2,088 |
| 7Sarpy County, NE | 64 | 119 | 16.1 | $737K | +9.0% | #460 of 2,088 |
| 8York County, NE | 64 | 7 | 12.3 | $695K | +3.3% | #466 of 2,088 |
| 9Platte County, NE | 62 | 15 | 11.0 | $727K | +3.9% | #528 of 2,088 |
| 10Madison County, NE | 62 | 16 | 11.1 | $708K | +1.6% | #533 of 2,088 |
| 11Dodge County, NE | 59 | 21 | 13.8 | $581K | +2.6% | #655 of 2,088 |
| 12Seward County, NE | 57 | 10 | 14.7 | $616K | +2.3% | #740 of 2,088 |
| 13Hall County, NE | 49 | 29 | 11.8 | $681K | +1.4% | #1,096 of 2,088 |
| 14Buffalo County, NE | 49 | 33 | 16.5 | $524K | +1.9% | #1,128 of 2,088 |
| 15Lancaster County, NE | 48 | 188 | 14.0 | $636K | +3.4% | #1,167 of 2,088 |
| 16Scotts Bluff County, NE | 47 | 15 | 9.9 | $724K | −1.3% | #1,196 of 2,088 |
| 17Adams County, NE | 46 | 14 | 10.7 | $765K | −0.3% | #1,240 of 2,088 |
| 18Douglas County, NE | 46 | 412 | 17.3 | $587K | +3.6% | #1,259 of 2,088 |
| 19Saline County, NE | 33 | 13 | 25.3 | $340K | +1.9% | #1,716 of 2,088 |
| 20Lincoln County, NE | 32 | 22 | 14.8 | $502K | −3.6% | #1,732 of 2,088 |
| 21Red Willow County, NE | 26 | 7 | 15.5 | $497K | −3.5% | #1,883 of 2,088 |
| 22Box Butte County, NE | 24 | 6 | 13.3 | $516K | −3.0% | #1,919 of 2,088 |
| Dakota County, NE | Not scored | 4 | 5.4 | $1.4M | +0.7% | |
| Colfax County, NE | Not scored | 2 | 5.4 | $1.6M | +3.6% | |
| Custer County, NE | Not scored | 2 | 4.4 | $1.7M | 0.0% |
Show all 93 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Holt County, NE | Not scored | 4 | 9.9 | $767K | −0.3% | |
| Wayne County, NE | Not scored | 5 | 13.3 | $565K | +3.3% | |
| Cheyenne County, NE | Not scored | 4 | 9.0 | $742K | +0.4% | |
| Hamilton County, NE | Not scored | 6 | 16.5 | $542K | +2.9% | |
| Phelps County, NE | Not scored | 6 | 15.3 | $558K | +0.2% | |
| Cuming County, NE | Not scored | 5 | 13.1 | $626K | −2.1% | |
| Butler County, NE | Not scored | 2 | 5.7 | $1.5M | +1.8% | |
| Knox County, NE | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Cedar County, NE | Not scored | 2 | 5.8 | $1.4M | 0.0% | |
| Keith County, NE | Not scored | 5 | 12.3 | $589K | −2.7% | |
| Dawes County, NE | Not scored | 4 | 11.6 | $587K | −3.7% | |
| Richardson County, NE | Not scored | 4 | 11.3 | $675K | −4.2% | |
| Merrick County, NE | Not scored | 4 | 12.5 | $597K | +3.3% | |
| Pierce County, NE | Not scored | 4 | 14.1 | $567K | +0.5% | |
| Jefferson County, NE | Not scored | 7 | 22.3 | $299K | −2.6% | |
| Nemaha County, NE | Not scored | 6 | 21.1 | $358K | +0.2% | |
| Burt County, NE | Not scored | 2 | 6.8 | $1.1M | −0.6% | |
| Kearney County, NE | Not scored | 3 | 10.7 | $841K | +1.5% | |
| Thurston County, NE | Not scored | 3 | 15.1 | $503K | −0.1% | |
| Howard County, NE | Not scored | 3 | 12.0 | $740K | +0.8% | |
| Antelope County, NE | Not scored | 4 | 15.2 | $478K | +1.0% | |
| Clay County, NE | Not scored | 1 | 4.0 | $2.1M | +1.1% | |
| Stanton County, NE | Not scored | 3 | 13.0 | $678K | −1.4% | |
| Dixon County, NE | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Fillmore County, NE | Not scored | 2 | 8.5 | $1M | −2.0% | |
| Cherry County, NE | Not scored | 2 | 9.0 | $826K | +1.9% | |
| Boone County, NE | Not scored | 1 | 4.6 | $1.8M | −0.1% | |
| Johnson County, NE | Not scored | 2 | 11.7 | $602K | −1.4% | |
| Polk County, NE | Not scored | 2 | 9.5 | $861K | +1.1% | |
| Sheridan County, NE | Not scored | 3 | 14.2 | $516K | −5.7% | |
| Thayer County, NE | Not scored | 3 | 14.4 | $534K | −3.6% | |
| Furnas County, NE | Not scored | 3 | 14.9 | $443K | −2.2% | |
| Morrill County, NE | Not scored | 1 | 5.2 | $1.3M | −3.3% | |
| Nuckolls County, NE | Not scored | 1 | 5.2 | $1.6M | +0.2% | |
| Valley County, NE | Not scored | 3 | 16.7 | $472K | +0.9% | |
| Chase County, NE | Not scored | 1 | 6.8 | $1.1M | −4.4% | |
| Webster County, NE | Not scored | 1 | 6.7 | $1.1M | −1.6% | |
| Nance County, NE | Not scored | 2 | 14.9 | $491K | −3.0% | |
| Kimball County, NE | Not scored | 1 | 6.7 | $912K | −0.5% | |
| Sherman County, NE | Not scored | 1 | 7.5 | $932K | −1.2% | |
| Brown County, NE | Not scored | 2 | 15.7 | $448K | −2.6% | |
| Harlan County, NE | Not scored | 0 | 0.0 | n/a | −1.9% | |
| Franklin County, NE | Not scored | 2 | 15.5 | $479K | −3.1% | |
| Perkins County, NE | Not scored | 1 | 8.4 | $935K | −0.3% | |
| Frontier County, NE | Not scored | 1 | 9.3 | $757K | +6.0% | |
| Hitchcock County, NE | Not scored | 1 | 9.0 | $713K | −5.9% | |
| Pawnee County, NE | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Greeley County, NE | Not scored | 1 | 10.4 | $673K | −1.3% | |
| Gosper County, NE | Not scored | 0 | 0.0 | n/a | −4.8% | |
| Deuel County, NE | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Garden County, NE | Not scored | 0 | 0.0 | n/a | −4.5% | |
| Dundy County, NE | Not scored | 1 | 12.8 | $538K | −5.2% | |
| Garfield County, NE | Not scored | 1 | 14.3 | $490K | −5.4% | |
| Boyd County, NE | Not scored | 1 | 13.4 | $564K | −7.5% | |
| Rock County, NE | Not scored | 0 | 0.0 | n/a | −0.7% | |
| Sioux County, NE | Not scored | 0 | 0.0 | n/a | +3.7% | |
| Wheeler County, NE | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Hayes County, NE | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Keya Paha County, NE | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Logan County, NE | Not scored | 1 | 33.4 | $226K | −6.0% | |
| Banner County, NE | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Hooker County, NE | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Grant County, NE | Not scored | 0 | 0.0 | n/a | −8.3% | |
| Loup County, NE | Not scored | 1 | 41.0 | $177K | −6.1% | |
| Thomas County, NE | Not scored | 0 | 0.0 | n/a | −4.8% | |
| Arthur County, NE | Not scored | 0 | 0.0 | n/a | −7.9% | |
| McPherson County, NE | Not scored | 0 | 0.0 | n/a | −6.8% | |
| Blaine County, NE | Not scored | 1 | 50.8 | $134K | +6.8% |
Markets with fewer than 5 gyms and studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms and studios are in Nebraska?
Nebraska has 1,110 gyms and studios on map listings as of September 2026. 241 of them (22%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 557 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 6.5% from 2019.
How much do households in Nebraska spend on memberships, classes and admissions?
About $733.7M a year, or $920 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 1,110 gyms and studios on map listings, it comes to $661K per location. It is estimated from the incomes of the 797,847 households in Nebraska and national spending patterns by income.
How does Nebraska compare with the U.S. for gyms and studios?
Nebraska has 13.9 gyms and studios per 10,000 households, 7% below the U.S. rate of 14.9. Spending per location is $661K, in line with the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Nebraska would have about 1,108, against 1,110 on map listings. There is one business with payroll in the industry for every 1,432 households, against one for every 1,641 across the U.S. The official count rose 6.5% from 2019 to 2023, against +8.2% for the U.S.
Which market in Nebraska has the highest market score for gyms and studios?
Among 4 scored metro areas in or partly in Nebraska, the Omaha metro area scores highest, at 54 (upper middle). Among 9 scored small-town markets in or partly in Nebraska, the Beatrice area scores highest, at 69 (upper middle). Among 22 scored counties in Nebraska, Cass County scores highest, at 89 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nebraska scores 45 for gyms and studios (lower middle), #32 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nebraska. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for gyms and studios across the U.S. · All business types in Nebraska
Related business types in Nebraska
- Gyms647 listings
- Yoga, Pilates and fitness studios124 listings
- Martial arts and dance studios339 listings
Screening a site or an acquisition in Nebraska?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.