Market rankings · New Hampshire
Gyms and studios in New Hampshire
Markets across New Hampshire ranked by the Groundwork market score for gyms and studios, with competitor counts and household spending for each.
- Listings
- 1,242
- 163 chain locations (13%)
- Official establishments
- 517
- +4.4% since 2019
- Household spending a year
- $626.6M
- On memberships, classes and admissions
- Listings per 10k households
- 22.3
- 50% above the U.S.
- Spending per listing
- $504K
- 24% below the U.S.
- Rank among states
- #48 of 51
- Market score 28 · Lower middle
A site report maps the gyms and studios on map listings around any address in New Hampshire by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 1,242 gyms and studios in New Hampshire. 163 of them (13%) are chain locations, against 20% across the U.S. That comes to 22.3 for every 10,000 households, 50% above the U.S. rate of 14.9.
At $1,127 per household (15% above the U.S. average), households in New Hampshire spend about $626.6M a year on memberships, classes and admissions. That works out to $504K per location, 24% below the U.S. figure of $662K.
The official count of businesses with payroll classed as fitness centers and recreation instruction in New Hampshire was 517 in 2023, up 4.4% from 2019. That is one for every 1,075 households, against one for every 1,641 across the U.S. Across the U.S., the count rose 8.2% over the same years. Since fiscal 2022, 72 SBA-backed loans worth $23.6M have gone to businesses classed as fitness centers and recreation instruction in New Hampshire.
Among the 50 states and DC, New Hampshire ranks #48 for gyms and studios, with a Groundwork market score of 28 (lower middle). Of the 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest (49). Of the 4 scored small-town markets in or partly in New Hampshire, the Keene area scores highest (61).
Every market in New Hampshire for gyms and studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in New Hampshire, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Boston-Cambridge-Newton, MA-NH | 49 | 4,180 | 21.5 | $634K | +2.3% | #197 of 387 |
| 1Manchester-Nashua, NH | 42 | 350 | 20.7 | $570K | +2.5% | #270 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Keene, NH | 61 | 44 | 14.4 | $636K | +2.3% | #140 of 535 |
| 2Lebanon-Claremont, NH-VT | 46 | 159 | 17.3 | $555K | +1.5% | #324 of 535 |
| 3Concord, NH | 41 | 142 | 23.3 | $455K | +2.6% | #375 of 535 |
| 4Laconia, NH | 40 | 60 | 22.8 | $446K | +2.1% | #390 of 535 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NH | 75 | 17 | 10.2 | $875K | +2.1% | #139 of 2,088 |
| 2Cheshire County, NH | 58 | 44 | 14.4 | $636K | +2.3% | #697 of 2,088 |
| 3Carroll County, NH | 46 | 38 | 17.4 | $562K | +5.0% | #1,268 of 2,088 |
| 4Strafford County, NH | 46 | 103 | 19.8 | $523K | +3.0% | #1,276 of 2,088 |
| 5Hillsborough County, NH | 44 | 350 | 20.7 | $570K | +2.5% | #1,352 of 2,088 |
| 6Coos County, NH | 43 | 17 | 12.1 | $547K | +0.4% | #1,395 of 2,088 |
| 7Merrimack County, NH | 37 | 142 | 23.3 | $455K | +2.6% | #1,598 of 2,088 |
| 8Rockingham County, NH | 37 | 374 | 29.3 | $454K | +3.0% | #1,600 of 2,088 |
| 9Belknap County, NH | 36 | 60 | 22.8 | $446K | +2.1% | #1,627 of 2,088 |
| 10Grafton County, NH | 31 | 97 | 26.1 | $398K | +2.2% | #1,768 of 2,088 |
Questions
How many gyms and studios are in New Hampshire?
There are 1,242 gyms and studios on map listings in New Hampshire as of September 2026. 163 of them (13%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 517 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 4.4% from 2019.
How much do households in New Hampshire spend on memberships, classes and admissions?
About $626.6M a year, or $1,127 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 1,242 gyms and studios on map listings, it comes to $504K per location. It is estimated from the incomes of the 555,822 households in New Hampshire and national spending patterns by income.
How does New Hampshire compare with the U.S. for gyms and studios?
New Hampshire has 22.3 gyms and studios per 10,000 households, 50% above the U.S. rate of 14.9. Spending per location is $504K, 24% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, New Hampshire would have about 946, against 1,242 on map listings. There is one business with payroll in the industry for every 1,075 households, against one for every 1,641 across the U.S. The official count rose 4.4% from 2019 to 2023, against +8.2% for the U.S.
Which market in New Hampshire has the highest market score for gyms and studios?
Among 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest, at 49 (lower middle). Among 4 scored small-town markets in or partly in New Hampshire, the Keene area scores highest, at 61 (upper middle). Among 10 scored counties in New Hampshire, Sullivan County scores highest, at 75 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hampshire scores 28 for gyms and studios (lower middle), #48 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Hampshire. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Gyms, studios and classes in other states
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Top markets for gyms and studios across the U.S. · All business types in New Hampshire
Related business types in New Hampshire
- Gyms548 listings
- Yoga, Pilates and fitness studios276 listings
- Martial arts and dance studios418 listings
Screening a site or an acquisition in New Hampshire?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.