Beauty and personal care · County · New York
Spas and skin care studios in Oswego County, NY
How Oswego County, NY compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #218 of 1,769 scored counties
#7 of 59 scored counties in New York
- Listings
- 28
- 2 chain locations (7%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $43.6M
- On personal care products and services · $923 a household
- Spending per listing
- $1.6M
- 78% above the U.S.
- Listings per 10k households
- 5.9
- 49% below the U.S.
- Population, 2025
- 118,569
- +1.0% since 2020
See the spas and skin care studios around any address in Oswego County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oswego County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Oswego County spend about $43.6M a year on personal care products and services, or $923 per household, 8% below the U.S. average. Spread across 28 spas and skin care studios, that is $1.6M per studio, 78% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Oswego County has 28 spas and skin care studios on map listings as of September 2026. 2 of them (7%) are chain locations, against 10% across the U.S. Per 10,000 households, that is 5.9, 49% below the U.S. rate of 11.5.
The official count of businesses with payroll classed as other personal care services in Oswego County was 5 in 2023. That is one for every 9,448 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as other personal care services in Oswego County.
Between 2020 and 2025, the population of Oswego County grew 1.0%, slower than the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in Oswego County is 70 (upper middle), #218 of 1,769 scored counties and #7 of 59 scored counties in New York. That puts it in the top quarter of counties.
How Oswego County compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oswego County | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.9 | 11.3 | 11.5 |
| Spending per listing | $1.6M | $950K | $876K |
| Households per official establishment | 9,448 | 2,901 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +2.0% | +29.8% |
| Population growth, 2020–2025 | +1.0% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $923 | $1,070 | $1,005 |
| Median household income | $69,183 | $85,974 | $80,734 |
| Groundwork market score | 70 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 5
- Employees, 2023
- 22
- Annual payroll, 2023
- $629K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 282 chain locations
- Listings at the U.S. rate for this spending
- 50The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $50K
SBA-backed loans to businesses classed as other personal care services in Oswego County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Oswego County
- Population, 2025 estimate
- 118,569+1.0% since 2020
- Households
- 47,239
- Median age
- 41.4
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.7
- Land area
- 952 sq. mi.
- People per square mile
- 124
- Median household income
- $69,183+23.6% vs. 2015–2019, before inflation
- Average household income
- $89,184
- Median home value
- $151,700
- Jobs located here
- 32,047
- Daytime population
- 98,594Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oswego County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Oswego County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across New York
Every New York market ranked →The highest-scoring counties in New York for spas and skin care studios, numbered among those based in New York, with Oswego County marked.
Top counties in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Schenectady County, NY | 84 | 38 | 5.7 | $1.8M | +3.0% | #40 of 1,769 |
| 2Sullivan County, NY | 76 | 17 | 5.4 | $1.8M | +2.7% | #106 of 1,769 |
| 3Rensselaer County, NY | 76 | 41 | 6.1 | $1.7M | −0.2% | #108 of 1,769 |
| 4Schoharie County, NY | 71 | 5 | 3.9 | $2.4M | +1.4% | #187 of 1,769 |
| 5Columbia County, NY | 70 | 13 | 4.9 | $2.1M | −2.1% | #204 of 1,769 |
| 6Clinton County, NY | 70 | 16 | 4.8 | $2M | −2.0% | #208 of 1,769 |
| 7Oswego County, NY | 70 | 28 | 5.9 | $1.6M | +1.0% | #218 of 1,769 |
| 8Wayne County, NY | 69 | 14 | 3.6 | $2.6M | +0.1% | #237 of 1,769 |
| 9Delaware County, NY | 67 | 6 | 3.1 | $2.9M | +0.2% | #283 of 1,769 |
| 10Montgomery County, NY | 66 | 9 | 4.6 | $2M | +1.1% | #316 of 1,769 |
Other business types in Oswego County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas61
- Hair salons59
- Barbershops66
- Nail salons71
- Spas and skin care70
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Oswego County, NY?
Map listings as of September 2026 show 28 spas and skin care studios in Oswego County. 2 of them (7%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 5 businesses with payroll classed as other personal care services in 2023.
How much do households in Oswego County, NY spend on personal care products and services?
About $43.6M a year, or $923 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 28 spas and skin care studios on map listings, it comes to $1.6M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 47,239 households in Oswego County and national spending patterns by income.
How does Oswego County, NY compare with the U.S. for spas and skin care studios?
Oswego County has 5.9 spas and skin care studios per 10,000 households, 49% below the U.S. rate of 11.5. Spending per studio is $1.6M, 78% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Oswego County would have about 50, against 28 on map listings. There is one business with payroll in the industry for every 9,448 households, against one for every 4,055 across the U.S.
How fast is Oswego County, NY growing?
Population estimates put Oswego County at 118,569 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 47,239 households. The median household income in Oswego County is $69,183 a year, 14% below the U.S. median of $80,734. That rose 23.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oswego County scores 70 for spas and skin care studios (upper middle), #218 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oswego County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Oswego County
Screening a site or an acquisition in Oswego County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oswego County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.