Market rankings · South Carolina
Spas and skin care studios in South Carolina
Every metro area, small-town market and county in South Carolina, ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 2,344
- 328 chain locations (14%)
- Official establishments
- 419
- +27.7% since 2019
- Household spending a year
- $1.8B
- On personal care products and services
- Listings per 10k households
- 11.1
- 3% below the U.S.
- Spending per listing
- $787K
- 10% below the U.S.
- Rank among states
- #33 of 51
- Market score 45 · Lower middle
A site report maps the spas and skin care studios on map listings around any address in South Carolina by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 2,344 spas and skin care studios on map listings in South Carolina as of September 2026. Of those, 328 are chain locations, or 14%, against 10% across the U.S. That is 11.1 per 10,000 households, 3% below the U.S. rate of 11.5.
Households in South Carolina spend about $1.8B a year on personal care products and services, or $871 per household, 13% below the U.S. average. That is about $787K of household spending for each studio on map listings, 10% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
In 2023, official counts showed 419 businesses with payroll in South Carolina classed as other personal care services, up 27.7% from 2019. That is one for every 5,055 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 40 SBA-backed loans worth $16.6M have gone to businesses classed as other personal care services in South Carolina.
Among the 50 states and DC, South Carolina ranks #33 for spas and skin care studios, with a Groundwork market score of 45 (lower middle). Of the 10 scored metro areas in or partly in South Carolina, the Spartanburg metro area scores highest (56). Of the 6 scored small-town markets in or partly in South Carolina, the Seneca area scores highest (70).
Every market in South Carolina for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in South Carolina, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spartanburg, SC | 56 | 134 | 9.4 | $885K | +14.3% | #142 of 387 |
| Augusta-Richmond County, GA-SC | 48 | 230 | 9.9 | $876K | +4.7% | #208 of 387 |
| 2Greenville-Anderson-Greer, SC | 45 | 460 | 12.0 | $734K | +9.0% | #238 of 387 |
| 3Sumter, SC | 43 | 36 | 8.8 | $893K | −0.3% | #254 of 387 |
| 4Columbia, SC | 42 | 379 | 11.2 | $774K | +6.0% | #265 of 387 |
| Charlotte-Concord-Gastonia, NC-SC | 40 | 1,496 | 13.9 | $697K | +10.1% | #290 of 387 |
| 5Charleston-North Charleston, SC | 39 | 495 | 14.7 | $656K | +10.7% | #304 of 387 |
| 6Hilton Head Island-Bluffton-Port Royal, SC | 39 | 153 | 16.0 | $606K | +12.0% | #305 of 387 |
| 7Florence, SC | 36 | 82 | 10.5 | $749K | +0.9% | #325 of 387 |
| 8Myrtle Beach-Conway-North Myrtle Beach, SC | 27 | 237 | 14.9 | $563K | +20.9% | #376 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Seneca, SC | 70 | 21 | 6.1 | $1.4M | +6.3% | #62 of 504 |
| 2Gaffney, SC | 61 | 10 | 4.5 | $1.6M | +3.7% | #134 of 504 |
| 3Newberry, SC | 52 | 11 | 7.2 | $1.1M | +4.8% | #224 of 504 |
| 4Greenwood, SC | 50 | 29 | 7.7 | $998K | +1.7% | #251 of 504 |
| 5Murrells Inlet, SC | 33 | 41 | 15.1 | $581K | +3.8% | #427 of 504 |
| 6Orangeburg, SC | 30 | 22 | 6.7 | $1.1M | −0.9% | #443 of 504 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lancaster County, SC | 70 | 25 | 6.2 | $1.5M | +18.3% | #220 of 1,769 |
| 2Oconee County, SC | 69 | 21 | 6.1 | $1.4M | +6.3% | #251 of 1,769 |
| 3York County, SC | 69 | 103 | 9.1 | $1.1M | +8.1% | #253 of 1,769 |
| 4Berkeley County, SC | 66 | 79 | 8.4 | $1.1M | +18.7% | #342 of 1,769 |
| 5Chesterfield County, SC | 63 | 6 | 3.4 | $2.1M | +3.4% | #408 of 1,769 |
| 6Jasper County, SC | 62 | 8 | 6.1 | $1.4M | +32.2% | #450 of 1,769 |
| 7Anderson County, SC | 61 | 66 | 7.9 | $1.1M | +7.7% | #498 of 1,769 |
| 8Kershaw County, SC | 60 | 20 | 7.4 | $1.1M | +11.6% | #527 of 1,769 |
| 9Cherokee County, SC | 58 | 10 | 4.5 | $1.6M | +3.7% | #572 of 1,769 |
| 10Aiken County, SC | 58 | 50 | 7.2 | $1.2M | +7.3% | #583 of 1,769 |
| 11Spartanburg County, SC | 53 | 128 | 9.7 | $864K | +15.6% | #786 of 1,769 |
| 12Pickens County, SC | 50 | 51 | 9.7 | $836K | +5.7% | #897 of 1,769 |
| 13Newberry County, SC | 49 | 11 | 7.2 | $1.1M | +4.8% | #917 of 1,769 |
| 14Sumter County, SC | 44 | 36 | 8.8 | $893K | −0.3% | #1,096 of 1,769 |
| 15Colleton County, SC | 43 | 11 | 6.7 | $1.1M | +2.2% | #1,126 of 1,769 |
| 16Lexington County, SC | 43 | 151 | 12.4 | $728K | +7.7% | #1,157 of 1,769 |
| 17Beaufort County, SC | 43 | 145 | 17.6 | $564K | +8.9% | #1,165 of 1,769 |
| 18Dorchester County, SC | 43 | 105 | 16.6 | $555K | +10.1% | #1,166 of 1,769 |
| 19Greenville County, SC | 42 | 339 | 15.4 | $601K | +10.6% | #1,200 of 1,769 |
| 20Florence County, SC | 41 | 62 | 11.7 | $681K | +1.2% | #1,223 of 1,769 |
| 21Dillon County, SC | 40 | 5 | 4.6 | $1.5M | −2.9% | #1,229 of 1,769 |
| 22Union County, SC | 37 | 6 | 5.2 | $1.3M | −1.4% | #1,349 of 1,769 |
| 23Richland County, SC | 37 | 206 | 12.3 | $695K | +4.6% | #1,372 of 1,769 |
| 24Charleston County, SC | 37 | 311 | 17.4 | $576K | +6.4% | #1,379 of 1,769 |
| 25Greenwood County, SC | 35 | 28 | 10.0 | $757K | +1.5% | #1,418 of 1,769 |
Show all 46 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Darlington County, SC | 33 | 20 | 7.8 | $960K | +0.1% | #1,455 of 1,769 |
| 27Horry County, SC | 32 | 237 | 14.9 | $563K | +20.9% | #1,494 of 1,769 |
| 28Orangeburg County, SC | 31 | 22 | 6.7 | $1.1M | −0.9% | #1,498 of 1,769 |
| 29Georgetown County, SC | 31 | 41 | 15.1 | $581K | +3.8% | #1,510 of 1,769 |
| 30Clarendon County, SC | 28 | 10 | 8.1 | $913K | +0.7% | #1,564 of 1,769 |
| 31Marlboro County, SC | 17 | 7 | 7.2 | $889K | −3.8% | #1,717 of 1,769 |
| Laurens County, SC | Not scored | 4 | 1.5 | $5.2M | +6.2% | |
| Chester County, SC | Not scored | 2 | 1.5 | $4.8M | +2.2% | |
| Williamsburg County, SC | Not scored | 1 | 0.8 | $8.5M | −4.0% | |
| Marion County, SC | Not scored | 4 | 3.3 | $2M | −2.9% | |
| Edgefield County, SC | Not scored | 2 | 2.0 | $4.1M | +16.1% | |
| Abbeville County, SC | Not scored | 1 | 1.0 | $7.8M | +2.3% | |
| Fairfield County, SC | Not scored | 1 | 1.1 | $6.7M | −2.6% | |
| Barnwell County, SC | Not scored | 3 | 3.7 | $2M | +0.4% | |
| Saluda County, SC | Not scored | 1 | 1.3 | $5.9M | +4.1% | |
| Hampton County, SC | Not scored | 2 | 2.8 | $2.5M | −1.9% | |
| Lee County, SC | Not scored | 1 | 1.6 | $4.2M | −5.0% | |
| Calhoun County, SC | Not scored | 0 | 0.0 | n/a | +0.6% | |
| Bamberg County, SC | Not scored | 1 | 2.2 | $3.1M | −3.5% | |
| McCormick County, SC | Not scored | 1 | 2.4 | $3.2M | +7.3% | |
| Allendale County, SC | Not scored | 0 | 0.0 | n/a | −7.4% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in South Carolina?
As of September 2026, map listings count 2,344 spas and skin care studios in South Carolina. 328 of them (14%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 419 businesses with payroll classed as other personal care services in 2023, up 27.7% from 2019.
How much do households in South Carolina spend on personal care products and services?
About $1.8B a year, or $871 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 2,344 spas and skin care studios on map listings, it comes to $787K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 2,117,989 households in South Carolina and national spending patterns by income.
How does South Carolina compare with the U.S. for spas and skin care studios?
South Carolina has 11.1 spas and skin care studios per 10,000 households, 3% below the U.S. rate of 11.5. Spending per studio is $787K, 10% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, South Carolina would have about 2,106, against 2,344 on map listings. There is one business with payroll in the industry for every 5,055 households, against one for every 4,055 across the U.S. The official count rose 27.7% from 2019 to 2023, against +29.8% for the U.S.
Which market in South Carolina has the highest market score for spas and skin care studios?
Among 10 scored metro areas in or partly in South Carolina, the Spartanburg metro area scores highest, at 56 (upper middle). Among 6 scored small-town markets in or partly in South Carolina, the Seneca area scores highest, at 70 (upper middle). Among 31 scored counties in South Carolina, Lancaster County scores highest, at 70 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. South Carolina scores 45 for spas and skin care studios (lower middle), #33 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in South Carolina. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for spas and skin care studios across the U.S. · All business types in South Carolina
Related business types in South Carolina
- Salons, barbers and spas10,522 listings
- Hair salons5,412 listings
- Barbershops1,252 listings
- Nail salons1,319 listings
Screening a site or an acquisition in South Carolina?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.