Market rankings · Massachusetts
Spas and skin care studios in Massachusetts
Every metro area, small-town market and county in Massachusetts, ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 3,514
- 313 chain locations (9%)
- Official establishments
- 749
- +17.8% since 2019
- Household spending a year
- $3.2B
- On personal care products and services
- Listings per 10k households
- 12.6
- 10% above the U.S.
- Spending per listing
- $924K
- 5% above the U.S.
- Rank among states
- #26 of 51
- Market score 50 · Upper middle
A site report maps the spas and skin care studios on map listings around any address in Massachusetts by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Massachusetts has 3,514 spas and skin care studios on map listings as of September 2026. 313 of them (9%) are chain locations, against 10% across the U.S. That is 12.6 per 10,000 households, 10% above the U.S. rate of 11.5.
At $1,165 per household (16% above the U.S. average), households in Massachusetts spend about $3.2B a year on personal care products and services. That works out to $924K per studio, 5% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
The official count of businesses with payroll classed as other personal care services in Massachusetts was 749 in 2023, up 17.8% from 2019. That is one for every 3,718 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 87 SBA-backed loans worth $30.9M have gone to businesses classed as other personal care services in Massachusetts.
Among the 50 states and DC, Massachusetts ranks #26 for spas and skin care studios, with a Groundwork market score of 50 (upper middle). Of the 7 scored metro areas in or partly in Massachusetts, the Amherst Town-Northampton metro area scores highest (75). Of the 3 scored small-town markets in or partly in Massachusetts, the Greenfield area scores highest (69).
Every market in Massachusetts for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Massachusetts, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Amherst Town-Northampton, MA | 75 | 56 | 9.0 | $1.2M | +10.4% | #19 of 387 |
| 2Springfield, MA | 68 | 128 | 6.9 | $1.4M | +0.2% | #42 of 387 |
| 3Barnstable Town, MA | 56 | 121 | 11.4 | $981K | +2.4% | #139 of 387 |
| 4Worcester, MA | 55 | 395 | 11.8 | $943K | +3.7% | #149 of 387 |
| 5Pittsfield, MA | 54 | 57 | 9.9 | $1M | −1.2% | #155 of 387 |
| Providence-Warwick, RI-MA | 47 | 785 | 11.6 | $904K | +2.1% | #216 of 387 |
| 6Boston-Cambridge-Newton, MA-NH | 47 | 2,720 | 14.0 | $874K | +2.3% | #219 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Greenfield, MA | 69 | 23 | 7.3 | $1.3M | −0.3% | #71 of 504 |
| 2Nantucket, MA | 47 | 8 | 15.2 | $906K | +3.6% | #287 of 504 |
| 3Vineyard Haven, MA | 39 | 15 | 19.8 | $630K | +3.1% | #384 of 504 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hampshire County, MA | 70 | 56 | 9.0 | $1.2M | +10.4% | #235 of 1,769 |
| 2Franklin County, MA | 66 | 23 | 7.3 | $1.3M | −0.3% | #334 of 1,769 |
| 3Hampden County, MA | 65 | 128 | 6.9 | $1.4M | +0.2% | #365 of 1,769 |
| 4Plymouth County, MA | 56 | 253 | 12.5 | $972K | +3.5% | #673 of 1,769 |
| 5Barnstable County, MA | 54 | 121 | 11.4 | $981K | +2.4% | #742 of 1,769 |
| 6Suffolk County, MA | 53 | 349 | 10.7 | $1M | +0.1% | #777 of 1,769 |
| 7Worcester County, MA | 53 | 395 | 11.8 | $943K | +3.7% | #781 of 1,769 |
| 8Berkshire County, MA | 52 | 57 | 9.9 | $1M | −1.2% | #816 of 1,769 |
| 9Bristol County, MA | 52 | 274 | 11.7 | $892K | +2.9% | #824 of 1,769 |
| 10Middlesex County, MA | 49 | 930 | 14.7 | $885K | +2.8% | #928 of 1,769 |
| 11Nantucket County, MA | 46 | 8 | 15.2 | $906K | +3.6% | #1,023 of 1,769 |
| 12Norfolk County, MA | 44 | 441 | 15.6 | $837K | +2.2% | #1,099 of 1,769 |
| 13Essex County, MA | 43 | 464 | 14.8 | $777K | +2.3% | #1,151 of 1,769 |
| 14Dukes County, MA | 38 | 15 | 19.8 | $630K | +3.1% | #1,340 of 1,769 |
Questions
How many spas and skin care studios are in Massachusetts?
Map listings as of September 2026 show 3,514 spas and skin care studios in Massachusetts. 313 of them (9%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 749 businesses with payroll classed as other personal care services in 2023, up 17.8% from 2019.
How much do households in Massachusetts spend on personal care products and services?
About $3.2B a year, or $1,165 per household. That is 16% above the U.S. average (an index of 116, where 100 is the U.S. average). Spread across the 3,514 spas and skin care studios on map listings, it comes to $924K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 2,785,042 households in Massachusetts and national spending patterns by income.
How does Massachusetts compare with the U.S. for spas and skin care studios?
Massachusetts has 12.6 spas and skin care studios per 10,000 households, 10% above the U.S. rate of 11.5. Spending per studio is $924K, 5% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Massachusetts would have about 3,705, against 3,514 on map listings. There is one business with payroll in the industry for every 3,718 households, against one for every 4,055 across the U.S. The official count rose 17.8% from 2019 to 2023, against +29.8% for the U.S.
Which market in Massachusetts has the highest market score for spas and skin care studios?
Among 7 scored metro areas in or partly in Massachusetts, the Amherst Town-Northampton metro area scores highest, at 75 (high). Among 3 scored small-town markets in or partly in Massachusetts, the Greenfield area scores highest, at 69 (upper middle). Among 14 scored counties in Massachusetts, Hampshire County scores highest, at 70 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Massachusetts scores 50 for spas and skin care studios (upper middle), #26 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Massachusetts. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Spas and skin care in other states
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Top markets for spas and skin care studios across the U.S. · All business types in Massachusetts
Related business types in Massachusetts
- Salons, barbers and spas14,088 listings
- Hair salons6,672 listings
- Barbershops1,666 listings
- Nail salons1,928 listings
Screening a site or an acquisition in Massachusetts?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.