Market rankings · Utah
Spas and skin care studios in Utah
Every metro area, small-town market and county in Utah, ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 1,600
- 216 chain locations (14%)
- Official establishments
- 463
- +62.5% since 2019
- Household spending a year
- $1.2B
- On personal care products and services
- Listings per 10k households
- 14.2
- 23% above the U.S.
- Spending per listing
- $773K
- 12% below the U.S.
- Rank among states
- #37 of 51
- Market score 41 · Lower middle
A site report maps the spas and skin care studios on map listings around any address in Utah by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 1,600 spas and skin care studios on map listings in Utah as of September 2026. Chain locations make up 14% of them, against 10% across the U.S. That is 14.2 per 10,000 households, 23% above the U.S. rate of 11.5.
At $1,100 per household (9% above the U.S. average), households in Utah spend about $1.2B a year on personal care products and services. That is about $773K of household spending for each studio on map listings, 12% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Official counts show 463 businesses with payroll classed as other personal care services in Utah in 2023, up 62.5% from 2019. That is one for every 2,429 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 79 SBA-backed loans worth $29.6M have gone to businesses classed as other personal care services in Utah.
Among the 50 states and DC, Utah ranks #37 for spas and skin care studios, with a Groundwork market score of 41 (lower middle). Of the 5 scored metro areas in or partly in Utah, the Logan metro area scores highest (73). Of the 5 scored small-town markets in or partly in Utah, the Brigham City area scores highest (59).
Every market in Utah for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Utah, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Logan, UT-ID | 73 | 38 | 7.7 | $1.3M | +8.8% | #26 of 387 |
| 2Ogden, UT | 51 | 266 | 12.4 | $905K | +5.3% | #184 of 387 |
| 3Provo-Orem-Lehi, UT | 49 | 298 | 14.4 | $787K | +14.5% | #199 of 387 |
| 4Salt Lake City-Murray, UT | 38 | 690 | 15.3 | $731K | +3.8% | #310 of 387 |
| 5St. George, UT | 36 | 128 | 18.3 | $554K | +17.4% | #330 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brigham City, UT-ID | 59 | 19 | 8.8 | $1.1M | +12.6% | #158 of 504 |
| Evanston, WY-UT | 51 | 10 | 11.6 | $845K | +2.0% | #240 of 504 |
| 2Vernal, UT | 51 | 16 | 13.2 | $722K | +7.3% | #241 of 504 |
| 3Cedar City, UT | 43 | 24 | 11.9 | $782K | +16.4% | #339 of 504 |
| 4Heber, UT | 38 | 83 | 29.0 | $450K | +5.3% | #392 of 504 |
| Price, UT | Not scored | 1 | 1.2 | $6.9M | +1.0% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sanpete County, UT | 79 | 5 | 5.6 | $1.6M | +10.3% | #76 of 1,769 |
| 2Tooele County, UT | 75 | 18 | 7.5 | $1.5M | +19.2% | #123 of 1,769 |
| 3Sevier County, UT | 73 | 5 | 6.7 | $1.4M | +5.9% | #161 of 1,769 |
| 4Cache County, UT | 68 | 37 | 8.3 | $1.2M | +8.5% | #279 of 1,769 |
| 5Box Elder County, UT | 59 | 18 | 9.2 | $1.1M | +12.7% | #559 of 1,769 |
| 6Duchesne County, UT | 54 | 8 | 11.6 | $850K | +6.3% | #750 of 1,769 |
| 7Wasatch County, UT | 49 | 20 | 15.5 | $807K | +9.9% | #933 of 1,769 |
| 8Davis County, UT | 48 | 152 | 13.1 | $899K | +4.8% | #964 of 1,769 |
| 9Utah County, UT | 48 | 297 | 14.6 | $776K | +14.5% | #972 of 1,769 |
| 10Weber County, UT | 47 | 113 | 12.0 | $879K | +5.8% | #998 of 1,769 |
| 11Uintah County, UT | 47 | 16 | 13.2 | $722K | +7.3% | #1,005 of 1,769 |
| 12Iron County, UT | 42 | 24 | 11.9 | $782K | +16.4% | #1,196 of 1,769 |
| 13Washington County, UT | 38 | 128 | 18.3 | $554K | +17.4% | #1,343 of 1,769 |
| 14Salt Lake County, UT | 37 | 672 | 15.8 | $710K | +2.9% | #1,369 of 1,769 |
| 15Summit County, UT | 29 | 63 | 40.1 | $336K | +1.6% | #1,560 of 1,769 |
| Carbon County, UT | Not scored | 1 | 1.2 | $6.9M | +1.0% | |
| San Juan County, UT | Not scored | 2 | 4.4 | $2M | +0.1% | |
| Millard County, UT | Not scored | 3 | 6.9 | $1.3M | +7.7% | |
| Morgan County, UT | Not scored | 1 | 2.6 | $4.9M | +8.1% | |
| Juab County, UT | Not scored | 1 | 2.6 | $4.2M | +14.8% | |
| Emery County, UT | Not scored | 2 | 5.8 | $1.6M | +3.4% | |
| Grand County, UT | Not scored | 6 | 13.2 | $709K | +1.1% | |
| Kane County, UT | Not scored | 3 | 8.7 | $1.1M | +11.7% | |
| Beaver County, UT | Not scored | 2 | 7.9 | $1.2M | +3.0% | |
| Garfield County, UT | Not scored | 1 | 4.9 | $1.8M | +3.0% | |
| Rich County, UT | Not scored | 1 | 10.8 | $894K | +7.4% | |
| Wayne County, UT | Not scored | 1 | 8.7 | $1.1M | +3.3% | |
| Piute County, UT | Not scored | 0 | 0.0 | n/a | +4.8% | |
| Daggett County, UT | Not scored | 0 | 0.0 | n/a | −1.8% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in Utah?
As of September 2026, map listings count 1,600 spas and skin care studios in Utah. 216 of them (14%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 463 businesses with payroll classed as other personal care services in 2023, up 62.5% from 2019.
How much do households in Utah spend on personal care products and services?
About $1.2B a year, or $1,100 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 1,600 spas and skin care studios on map listings, it comes to $773K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 1,124,822 households in Utah and national spending patterns by income.
How does Utah compare with the U.S. for spas and skin care studios?
Utah has 14.2 spas and skin care studios per 10,000 households, 23% above the U.S. rate of 11.5. Spending per studio is $773K, 12% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Utah would have about 1,413, against 1,600 on map listings. There is one business with payroll in the industry for every 2,429 households, against one for every 4,055 across the U.S. The official count rose 62.5% from 2019 to 2023, against +29.8% for the U.S.
Which market in Utah has the highest market score for spas and skin care studios?
Among 5 scored metro areas in or partly in Utah, the Logan metro area scores highest, at 73 (upper middle). Among 5 scored small-town markets in or partly in Utah, the Brigham City area scores highest, at 59 (upper middle). Among 15 scored counties in Utah, Sanpete County scores highest, at 79 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Utah scores 41 for spas and skin care studios (lower middle), #37 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Utah. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Spas and skin care in other states
All 51 states
- Alabama
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- South Carolina
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- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for spas and skin care studios across the U.S. · All business types in Utah
Related business types in Utah
- Salons, barbers and spas5,189 listings
- Hair salons2,248 listings
- Barbershops560 listings
- Nail salons598 listings
Screening a site or an acquisition in Utah?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.