Beauty and personal care · Small-town market · New York
Spas and skin care studios in the Batavia, NY area
The spas and skin care studios in the Batavia, NY area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #46 of 504 scored small-town markets
#5 of 14 scored small-town markets based in New York
- Listings
- 13
- 3 chain locations (23%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $23.3M
- On personal care products and services · $935 a household
- Spending per listing
- $1.8M
- Twice the U.S.
- Listings per 10k households
- 5.2
- 55% below the U.S.
- Population, 2025
- 58,416
- +0.2% since 2020
See the spas and skin care studios around any address in the Batavia area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Batavia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Batavia area scores 72 (upper middle) on the Groundwork market score for spas and skin care studios, ranking #46 of 504 scored small-town markets and #5 of 14 scored small-town markets based in New York. That puts it in the top 10% of small-town markets for spas and skin care studios.
As of September 2026, map listings count 13 spas and skin care studios in the Batavia area. Of those, 3 are chain locations, or 23%, against 10% across the U.S. Per 10,000 households, that is 5.2, 55% below the U.S. rate of 11.5.
Households in the Batavia area spend about $23.3M a year on personal care products and services, or $935 per household, 7% below the U.S. average. That works out to $1.8M per studio, twice the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as other personal care services in the Batavia area: counts under 3 aren’t published. Population estimates show the Batavia area grew 0.2% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Batavia area compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Batavia area | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.2 | 11.3 | 11.5 |
| Spending per listing | $1.8M | $950K | $876K |
| Households per official establishment | n/a | 2,901 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +2.0% | +29.8% |
| Population growth, 2020–2025 | +0.2% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $935 | $1,070 | $1,005 |
| Median household income | $73,314 | $85,974 | $80,734 |
| Groundwork market score | 72 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 133 chain locations
- Listings at the U.S. rate for this spending
- 27The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in the Batavia area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Batavia area
- Population, 2025 estimate
- 58,416+0.2% since 2020
- Households
- 24,873
- Median age
- 43.3
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 493 sq. mi.
- People per square mile
- 117
- Median household income
- $73,314+21.1% vs. 2015–2019, before inflation
- Average household income
- $88,146
- Median home value
- $170,500
- Jobs located here
- 23,039
- Daytime population
- 52,508Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Batavia area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Batavia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across New York
Every New York market ranked →The highest-scoring small-town markets in New York for spas and skin care studios, numbered among those based in New York, with the Batavia area marked.
Top small-town markets in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monticello, NY | 83 | 17 | 5.4 | $1.8M | +2.7% | #9 of 504 |
| 2Hudson, NY | 73 | 13 | 4.9 | $2.1M | −2.1% | #37 of 504 |
| 3Plattsburgh, NY | 72 | 16 | 4.8 | $2M | −2.0% | #43 of 504 |
| 4Amsterdam, NY | 72 | 9 | 4.6 | $2M | +1.1% | #44 of 504 |
| 5Batavia, NY | 72 | 13 | 5.2 | $1.8M | +0.2% | #46 of 504 |
| 6Oneonta, NY | 69 | 17 | 7.3 | $1.3M | +3.8% | #72 of 504 |
| 7Gloversville, NY | 65 | 9 | 3.9 | $2.3M | −1.6% | #98 of 504 |
| 8Cortland, NY | 63 | 10 | 5.3 | $1.7M | −1.9% | #114 of 504 |
| 9Corning, NY | 62 | 21 | 5.4 | $1.7M | −1.6% | #126 of 504 |
| 10Massena-Ogdensburg, NY | 59 | 22 | 5.3 | $1.7M | −2.5% | #148 of 504 |
Other business types in the Batavia area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons56
- Barbershops54
- Nail salons57
- Spas and skin care72
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Batavia, NY area?
The Batavia area has 13 spas and skin care studios on map listings as of September 2026. 3 of them (23%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in the Batavia area: counts under 3 are left out.
How much do households in the Batavia, NY area spend on personal care products and services?
About $23.3M a year, or $935 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 13 spas and skin care studios on map listings, it comes to $1.8M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 24,873 households in the Batavia area and national spending patterns by income.
How does the Batavia, NY area compare with the U.S. for spas and skin care studios?
The Batavia area has 5.2 spas and skin care studios per 10,000 households, 55% below the U.S. rate of 11.5. Spending per studio is $1.8M, twice the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, the Batavia area would have about 27, against 13 on map listings.
How fast is the Batavia, NY area growing?
Population estimates put the Batavia area at 58,416 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 24,873 households. Median household income in the Batavia area is $73,314, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Batavia area scores 72 for spas and skin care studios (upper middle), #46 of 504 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Batavia area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Batavia area
Screening a site or an acquisition in the Batavia area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Batavia area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.