Market rankings · South Dakota
Spas and skin care studios in South Dakota
Markets across South Dakota ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 313
- 21 chain locations (7%)
- Official establishments
- 87
- +22.5% since 2019
- Household spending a year
- $359.3M
- On personal care products and services
- Listings per 10k households
- 8.6
- 25% below the U.S.
- Spending per listing
- $1.1M
- 31% above the U.S.
- Rank among states
- #7 of 51
- Market score 65 · Upper middle
A site report maps the spas and skin care studios on map listings around any address in South Dakota by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 313 spas and skin care studios in South Dakota. Of those, 21 are chain locations, or 7%, against 10% across the U.S. Per 10,000 households, that is 8.6, 25% below the U.S. rate of 11.5.
Household spending on personal care products and services in South Dakota comes to about $359.3M a year: $983 per household, 2% below the U.S. average. Spread across 313 spas and skin care studios, that is $1.1M per studio, 31% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 87 businesses with payroll classed as other personal care services in South Dakota in 2023, up 22.5% from 2019. That is one for every 4,202 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 11 SBA-backed loans worth $3.3M have gone to businesses classed as other personal care services in South Dakota.
Among the 50 states and DC, South Dakota ranks #7 for spas and skin care studios, with a Groundwork market score of 65 (upper middle). Of the 3 scored metro areas in or partly in South Dakota, the Sioux Falls metro area scores highest (68). Of the 9 scored small-town markets in or partly in South Dakota, the Brookings area scores highest (60).
Every market in South Dakota for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in South Dakota, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sioux Falls, SD-MN | 68 | 102 | 8.3 | $1.2M | +9.5% | #45 of 387 |
| Sioux City, IA-NE-SD | 55 | 54 | 9.7 | $999K | +1.0% | #147 of 387 |
| 2Rapid City, SD | 52 | 67 | 10.7 | $926K | +6.2% | #174 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brookings, SD | 60 | 10 | 7.2 | $1.3M | +9.6% | #145 of 504 |
| 2Mitchell, SD | 56 | 9 | 8.2 | $1.1M | +0.6% | #188 of 504 |
| 3Pierre, SD | 52 | 6 | 7.0 | $1.4M | −0.5% | #220 of 504 |
| 4Huron, SD | 48 | 8 | 10.6 | $865K | +2.4% | #277 of 504 |
| 5Aberdeen, SD | 47 | 15 | 8.4 | $1.1M | −1.5% | #283 of 504 |
| 6Yankton, SD | 45 | 12 | 12.4 | $775K | +1.5% | #315 of 504 |
| 7Vermillion, SD | 43 | 5 | 9.0 | $981K | +0.2% | #331 of 504 |
| 8Watertown, SD | 43 | 23 | 18.4 | $510K | +4.3% | #343 of 504 |
| 9Spearfish, SD | 41 | 15 | 12.4 | $762K | +14.0% | #360 of 504 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Minnehaha County, SD | 61 | 67 | 7.9 | $1.3M | +7.6% | #486 of 1,769 |
| 2Union County, SD | 61 | 8 | 10.9 | $995K | +3.3% | #501 of 1,769 |
| 3Brookings County, SD | 59 | 10 | 7.2 | $1.3M | +9.6% | #552 of 1,769 |
| 4Hughes County, SD | 56 | 6 | 8.3 | $1.2M | −0.9% | #661 of 1,769 |
| 5Lincoln County, SD | 56 | 33 | 11.8 | $963K | +17.5% | #674 of 1,769 |
| 6Davison County, SD | 45 | 8 | 9.0 | $1M | +0.6% | #1,055 of 1,769 |
| 7Brown County, SD | 44 | 14 | 8.6 | $1.1M | −1.7% | #1,084 of 1,769 |
| 8Beadle County, SD | 43 | 8 | 10.6 | $865K | +2.4% | #1,141 of 1,769 |
| 9Pennington County, SD | 41 | 62 | 13.4 | $735K | +6.6% | #1,222 of 1,769 |
| 10Clay County, SD | 39 | 5 | 9.0 | $981K | +0.2% | #1,276 of 1,769 |
| 11Yankton County, SD | 39 | 12 | 12.4 | $775K | +1.5% | #1,292 of 1,769 |
| 12Lawrence County, SD | 39 | 15 | 12.4 | $762K | +14.0% | #1,293 of 1,769 |
| 13Codington County, SD | 36 | 23 | 18.4 | $510K | +4.3% | #1,401 of 1,769 |
| Meade County, SD | Not scored | 4 | 3.3 | $3M | +2.7% | |
| Oglala Lakota County, SD | Not scored | 0 | 0.0 | n/a | −2.3% | |
| Lake County, SD | Not scored | 1 | 2.1 | $4.7M | −0.2% | |
| Butte County, SD | Not scored | 4 | 9.3 | $1.1M | +5.5% | |
| Roberts County, SD | Not scored | 1 | 2.8 | $3.3M | −0.1% | |
| Charles Mix County, SD | Not scored | 5 | 16.5 | $554K | −0.5% | |
| Todd County, SD | Not scored | 0 | 0.0 | n/a | −4.9% | |
| Custer County, SD | Not scored | 1 | 2.2 | $4.5M | +13.2% | |
| Turner County, SD | Not scored | 0 | 0.0 | n/a | +7.3% | |
| Grant County, SD | Not scored | 1 | 3.3 | $2.9M | 0.0% | |
| Hutchinson County, SD | Not scored | 1 | 3.4 | $2.9M | −0.1% | |
| Fall River County, SD | Not scored | 5 | 13.8 | $647K | +7.1% |
Show all 66 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Bon Homme County, SD | Not scored | 0 | 0.0 | n/a | +3.8% | |
| Moody County, SD | Not scored | 1 | 3.9 | $2.5M | +4.5% | |
| Hamlin County, SD | Not scored | 1 | 4.6 | $2.3M | +11.9% | |
| Spink County, SD | Not scored | 1 | 4.0 | $2.4M | −3.0% | |
| McCook County, SD | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Tripp County, SD | Not scored | 0 | 0.0 | n/a | +1.8% | |
| Day County, SD | Not scored | 1 | 4.2 | $2.3M | +0.8% | |
| Brule County, SD | Not scored | 5 | 25.6 | $378K | +0.5% | |
| Walworth County, SD | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Kingsbury County, SD | Not scored | 2 | 9.5 | $1M | +1.6% | |
| Dewey County, SD | Not scored | 1 | 5.9 | $1.4M | +3.8% | |
| Marshall County, SD | Not scored | 0 | 0.0 | n/a | +2.9% | |
| Deuel County, SD | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Edmunds County, SD | Not scored | 1 | 6.1 | $1.7M | +1.0% | |
| Gregory County, SD | Not scored | 1 | 6.2 | $1.5M | +1.1% | |
| Clark County, SD | Not scored | 0 | 0.0 | n/a | +4.7% | |
| Corson County, SD | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Lyman County, SD | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Hanson County, SD | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Bennett County, SD | Not scored | 0 | 0.0 | n/a | −2.6% | |
| Hand County, SD | Not scored | 0 | 0.0 | n/a | −0.7% | |
| Stanley County, SD | Not scored | 0 | 0.0 | n/a | +1.8% | |
| Perkins County, SD | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Douglas County, SD | Not scored | 1 | 8.8 | $1.2M | +1.9% | |
| Jackson County, SD | Not scored | 0 | 0.0 | n/a | −4.7% | |
| Aurora County, SD | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Potter County, SD | Not scored | 1 | 9.4 | $1M | −3.8% | |
| Sanborn County, SD | Not scored | 1 | 10.6 | $918K | +2.5% | |
| Ziebach County, SD | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Miner County, SD | Not scored | 0 | 0.0 | n/a | −0.8% | |
| McPherson County, SD | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Faulk County, SD | Not scored | 0 | 0.0 | n/a | +2.4% | |
| Mellette County, SD | Not scored | 0 | 0.0 | n/a | +11.5% | |
| Buffalo County, SD | Not scored | 0 | 0.0 | n/a | −6.8% | |
| Jerauld County, SD | Not scored | 0 | 0.0 | n/a | +0.6% | |
| Haakon County, SD | Not scored | 1 | 14.6 | $668K | −3.6% | |
| Campbell County, SD | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Sully County, SD | Not scored | 1 | 15.7 | $636K | +1.9% | |
| Hyde County, SD | Not scored | 0 | 0.0 | n/a | −4.6% | |
| Harding County, SD | Not scored | 0 | 0.0 | n/a | +2.2% | |
| Jones County, SD | Not scored | 0 | 0.0 | n/a | −1.5% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in South Dakota?
South Dakota has 313 spas and skin care studios on map listings as of September 2026. 21 of them (7%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 87 businesses with payroll classed as other personal care services in 2023, up 22.5% from 2019.
How much do households in South Dakota spend on personal care products and services?
About $359.3M a year, or $983 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 313 spas and skin care studios on map listings, it comes to $1.1M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 365,544 households in South Dakota and national spending patterns by income.
How does South Dakota compare with the U.S. for spas and skin care studios?
South Dakota has 8.6 spas and skin care studios per 10,000 households, 25% below the U.S. rate of 11.5. Spending per studio is $1.1M, 31% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, South Dakota would have about 410, against 313 on map listings. There is one business with payroll in the industry for every 4,202 households, against one for every 4,055 across the U.S. The official count rose 22.5% from 2019 to 2023, against +29.8% for the U.S.
Which market in South Dakota has the highest market score for spas and skin care studios?
Among 3 scored metro areas in or partly in South Dakota, the Sioux Falls metro area scores highest, at 68 (upper middle). Among 9 scored small-town markets in or partly in South Dakota, the Brookings area scores highest, at 60 (upper middle). Among 13 scored counties in South Dakota, Minnehaha County scores highest, at 61 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. South Dakota scores 65 for spas and skin care studios (upper middle), #7 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in South Dakota. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Spas and skin care in other states
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Top markets for spas and skin care studios across the U.S. · All business types in South Dakota
Related business types in South Dakota
- Salons, barbers and spas1,302 listings
- Hair salons730 listings
- Barbershops93 listings
- Nail salons145 listings
Screening a site or an acquisition in South Dakota?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.