Groundwork

Beauty and personal care · County · New York

Spas and skin care studios in Saratoga County, NY

How Saratoga County, NY compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 50 out of 100: Upper middle

Ranked #894 of 1,769 scored counties
#40 of 59 scored counties in New York

Listings
124
12 chain locations (10%)
Official establishments
28
+27.3% since 2019
Household spending a year
$116M
On personal care products and services · $1,138 a household
Spending per listing
$935K
7% above the U.S.
Listings per 10k households
12.2
6% above the U.S.
Population, 2025
241,343
+2.3% since 2020

See the spas and skin care studios around any address in Saratoga County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Saratoga County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,138 per household (13% above the U.S. average), households in Saratoga County spend about $116M a year on personal care products and services. That is about $935K of household spending for each studio on map listings, 7% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.

There are 124 spas and skin care studios on map listings in Saratoga County as of September 2026. 12 of them (10%) are chain locations, against 10% across the U.S. That comes to 12.2 for every 10,000 households, 6% above the U.S. rate of 11.5.

In 2023, official counts showed 28 businesses with payroll in Saratoga County classed as other personal care services, up 27.3% from 2019. That is one for every 3,640 households, against one for every 4,055 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as other personal care services in Saratoga County.

Population estimates show Saratoga County grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%). For spas and skin care studios, Saratoga County has a Groundwork market score of 50 (upper middle): #894 of 1,769 scored counties and #40 of 59 scored counties in New York.

How Saratoga County compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Saratoga County, NY compared with New York and the U.S.
MeasureSaratoga CountyNew YorkU.S.
Listings per 10k households12.211.311.5
Spending per listing$935K$950K$876K
Households per official establishment3,6402,9014,055
Official establishment growth, 2019–2023+27.3%+2.0%+29.8%
Population growth, 2020–2025+2.3%−0.6%+3.1%
Spending per household on personal care products and services$1,138$1,070$1,005
Median household income$100,787$85,974$80,734
Groundwork market score5034

Official counts and lending

Businesses

Official establishments, 2019 to 2023
22 → 28+27.3% over the period
Employees, 2023
105
Annual payroll, 2023
$3.3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
12412 chain locations
Listings at the U.S. rate for this spending
132The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$150K

SBA-backed loans to businesses classed as other personal care services in Saratoga County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Saratoga County

Population, 2025 estimate
241,343+2.3% since 2020
Households
101,911
Median age
44.2
Homes lived in by their owners
72%
Vehicles per household
1.8
Land area
810 sq. mi.
People per square mile
294
Median household income
$100,787+19.6% vs. 2015–2019, before inflation
Average household income
$133,050
Median home value
$348,600
Jobs located here
91,512
Daytime population
214,409Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Saratoga County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Saratoga County. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across New York

Every New York market ranked →

The highest-scoring counties in New York for spas and skin care studios, numbered among those based in New York, with Saratoga County marked.

Top counties in New York

Counties in New York ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Schenectady County, NY84385.7$1.8M+3.0%#40 of 1,769
2Sullivan County, NY76175.4$1.8M+2.7%#106 of 1,769
3Rensselaer County, NY76416.1$1.7M−0.2%#108 of 1,769
4Schoharie County, NY7153.9$2.4M+1.4%#187 of 1,769
5Columbia County, NY70134.9$2.1M−2.1%#204 of 1,769
6Clinton County, NY70164.8$2M−2.0%#208 of 1,769
7Oswego County, NY70285.9$1.6M+1.0%#218 of 1,769
8Wayne County, NY69143.6$2.6M+0.1%#237 of 1,769
9Delaware County, NY6763.1$2.9M+0.2%#283 of 1,769
10Montgomery County, NY6694.6$2M+1.1%#316 of 1,769
40Saratoga County, NY5012412.2$935K+2.3%#894 of 1,769

Other business types in Saratoga County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in Saratoga County, NY?

As of September 2026, map listings count 124 spas and skin care studios in Saratoga County. 12 of them (10%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 28 businesses with payroll classed as other personal care services in 2023, up 27.3% from 2019.

How much do households in Saratoga County, NY spend on personal care products and services?

About $116M a year, or $1,138 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 124 spas and skin care studios on map listings, it comes to $935K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 101,911 households in Saratoga County and national spending patterns by income.

How does Saratoga County, NY compare with the U.S. for spas and skin care studios?

Saratoga County has 12.2 spas and skin care studios per 10,000 households, 6% above the U.S. rate of 11.5. Spending per studio is $935K, 7% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Saratoga County would have about 132, against 124 on map listings. There is one business with payroll in the industry for every 3,640 households, against one for every 4,055 across the U.S. The official count rose 27.3% from 2019 to 2023, against +29.8% for the U.S.

How fast is Saratoga County, NY growing?

Population estimates put Saratoga County at 241,343 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 101,911 households. The median household income in Saratoga County is $100,787 a year, 25% above the U.S. median of $80,734. That rose 19.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Saratoga County scores 50 for spas and skin care studios (upper middle), #894 of 1,769 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Saratoga County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Saratoga County

Screening a site or an acquisition in Saratoga County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Saratoga County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.