Market rankings · Maryland
Spas and skin care studios in Maryland
Markets across Maryland ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 2,271
- 239 chain locations (11%)
- Official establishments
- 448
- +43.6% since 2019
- Household spending a year
- $2.5B
- On personal care products and services
- Listings per 10k households
- 9.6
- 17% below the U.S.
- Spending per listing
- $1.1M
- 27% above the U.S.
- Rank among states
- #3 of 51
- Market score 67 · Upper middle
A site report maps the spas and skin care studios on map listings around any address in Maryland by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 2,271 spas and skin care studios in Maryland. Chain locations make up 11% of them, against 10% across the U.S. That comes to 9.6 for every 10,000 households, 17% below the U.S. rate of 11.5.
Household spending on personal care products and services in Maryland comes to about $2.5B a year: $1,072 per household, 7% above the U.S. average. That is about $1.1M of household spending for each studio on map listings, 27% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 448 businesses with payroll in Maryland classed as other personal care services, up 43.6% from 2019. That is one for every 5,274 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 50 SBA-backed loans worth $10.2M have gone to businesses classed as other personal care services in Maryland.
Among the 50 states and DC, Maryland ranks #3 for spas and skin care studios, with a Groundwork market score of 67 (upper middle). Of the 6 scored metro areas in or partly in Maryland, the Hagerstown-Martinsburg metro area scores highest (79). Of the 4 scored small-town markets in or partly in Maryland, the Cambridge area scores highest (50).
Every market in Maryland for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Maryland, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hagerstown-Martinsburg, MD-WV | 79 | 77 | 6.5 | $1.4M | +7.1% | #5 of 387 |
| 2Lexington Park, MD | 76 | 47 | 6.2 | $1.9M | +2.1% | #12 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 64 | 2,521 | 10.6 | $1.1M | +3.3% | #65 of 387 |
| 3Salisbury, MD | 62 | 37 | 7.6 | $1.2M | +2.9% | #77 of 387 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 61 | 2,201 | 8.9 | $1.2M | +1.4% | #85 of 387 |
| 4Baltimore-Columbia-Towson, MD | 56 | 1,117 | 10.0 | $1.1M | +0.4% | #135 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cambridge, MD | 50 | 11 | 8.1 | $1M | +3.4% | #250 of 504 |
| 2Cumberland, MD-WV | 46 | 30 | 7.8 | $1M | −1.3% | #298 of 504 |
| 3Easton, MD | 40 | 26 | 15.8 | $620K | +2.0% | #376 of 504 |
| 4Ocean Pines, MD | 38 | 33 | 13.7 | $703K | +3.7% | #389 of 504 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Mary’s County, MD | 82 | 16 | 3.8 | $3M | +2.4% | #46 of 1,769 |
| 2Charles County, MD | 74 | 49 | 8.0 | $1.4M | +5.9% | #145 of 1,769 |
| 3Cecil County, MD | 70 | 20 | 4.9 | $2M | +3.2% | #207 of 1,769 |
| 4Washington County, MD | 70 | 39 | 6.5 | $1.4M | +2.0% | #226 of 1,769 |
| 5Kent County, MD | 67 | 5 | 5.9 | $1.6M | +2.3% | #298 of 1,769 |
| 6Carroll County, MD | 67 | 54 | 8.4 | $1.4M | +2.2% | #305 of 1,769 |
| 7Harford County, MD | 66 | 98 | 9.6 | $1.1M | +2.0% | #340 of 1,769 |
| 8Prince George’s County, MD | 66 | 346 | 9.9 | $1.1M | +0.5% | #343 of 1,769 |
| 9Montgomery County, MD | 65 | 382 | 9.8 | $1.2M | +1.3% | #372 of 1,769 |
| 10Calvert County, MD | 63 | 31 | 9.3 | $1.3M | +1.7% | #417 of 1,769 |
| 11Frederick County, MD | 62 | 112 | 10.7 | $1.1M | +11.0% | #459 of 1,769 |
| 12Caroline County, MD | 60 | 7 | 5.6 | $1.5M | +2.5% | #515 of 1,769 |
| 13Wicomico County, MD | 57 | 35 | 8.6 | $1M | +3.2% | #628 of 1,769 |
| 14Baltimore city, MD | 56 | 158 | 6.2 | $1.4M | −2.3% | #651 of 1,769 |
| 15Anne Arundel County, MD | 52 | 238 | 10.6 | $1.1M | +1.7% | #807 of 1,769 |
| 16Baltimore County, MD | 49 | 375 | 11.3 | $896K | −0.7% | #927 of 1,769 |
| 17Queen Anne’s County, MD | 48 | 26 | 13.1 | $853K | +8.8% | #967 of 1,769 |
| 18Dorchester County, MD | 46 | 11 | 8.1 | $1M | +3.4% | #1,018 of 1,769 |
| 19Howard County, MD | 45 | 168 | 13.9 | $921K | +1.9% | #1,064 of 1,769 |
| 20Talbot County, MD | 38 | 26 | 15.8 | $620K | +2.0% | #1,341 of 1,769 |
| 21Worcester County, MD | 35 | 33 | 13.7 | $703K | +3.7% | #1,422 of 1,769 |
| 22Allegany County, MD | 32 | 28 | 10.2 | $760K | −1.6% | #1,484 of 1,769 |
| 23Garrett County, MD | 29 | 12 | 9.5 | $906K | −1.5% | #1,549 of 1,769 |
| Somerset County, MD | Not scored | 2 | 2.4 | $3.3M | +1.7% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in Maryland?
Maryland has 2,271 spas and skin care studios on map listings as of September 2026. 239 of them (11%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 448 businesses with payroll classed as other personal care services in 2023, up 43.6% from 2019.
How much do households in Maryland spend on personal care products and services?
About $2.5B a year, or $1,072 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 2,271 spas and skin care studios on map listings, it comes to $1.1M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 2,362,928 households in Maryland and national spending patterns by income.
How does Maryland compare with the U.S. for spas and skin care studios?
Maryland has 9.6 spas and skin care studios per 10,000 households, 17% below the U.S. rate of 11.5. Spending per studio is $1.1M, 27% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Maryland would have about 2,892, against 2,271 on map listings. There is one business with payroll in the industry for every 5,274 households, against one for every 4,055 across the U.S. The official count rose 43.6% from 2019 to 2023, against +29.8% for the U.S.
Which market in Maryland has the highest market score for spas and skin care studios?
Among 6 scored metro areas in or partly in Maryland, the Hagerstown-Martinsburg metro area scores highest, at 79 (high). Among 4 scored small-town markets in or partly in Maryland, the Cambridge area scores highest, at 50 (upper middle). Among 23 scored counties in Maryland, St. Mary’s County scores highest, at 82 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Maryland scores 67 for spas and skin care studios (upper middle), #3 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Maryland. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Spas and skin care in other states
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Top markets for spas and skin care studios across the U.S. · All business types in Maryland
Related business types in Maryland
- Salons, barbers and spas10,901 listings
- Hair salons5,546 listings
- Barbershops1,288 listings
- Nail salons1,504 listings
Screening a site or an acquisition in Maryland?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.