Market rankings · Nevada
Spas and skin care studios in Nevada
Every metro area, small-town market and county in Nevada, ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 1,861
- 167 chain locations (9%)
- Official establishments
- 410
- +39.9% since 2019
- Household spending a year
- $1.2B
- On personal care products and services
- Listings per 10k households
- 15.5
- 35% above the U.S.
- Spending per listing
- $649K
- 26% below the U.S.
- Rank among states
- #50 of 51
- Market score 30 · Lower middle
A site report maps the spas and skin care studios on map listings around any address in Nevada by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Nevada has 1,861 spas and skin care studios on map listings as of September 2026. Chain locations make up 9% of them, against 10% across the U.S. That comes to 15.5 for every 10,000 households, 35% above the U.S. rate of 11.5.
Household spending on personal care products and services in Nevada comes to about $1.2B a year: $1,005 per household, in line with the U.S. average. That is about $649K of household spending for each studio on map listings, 26% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
The official count of businesses with payroll classed as other personal care services in Nevada was 410 in 2023, up 39.9% from 2019. That is one for every 2,933 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 49 SBA-backed loans worth $28.4M have gone to businesses classed as other personal care services in Nevada.
Among the 50 states and DC, Nevada ranks #50 for spas and skin care studios, with a Groundwork market score of 30 (lower middle). Of the 3 scored metro areas in or partly in Nevada, the Reno metro area scores highest (59). Of the 5 scored small-town markets in or partly in Nevada, the Pahrump area scores highest (86).
Every market in Nevada for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Nevada, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Reno, NV | 59 | 262 | 11.6 | $909K | +5.0% | #109 of 387 |
| 2Carson City, NV | 34 | 31 | 13.1 | $735K | −0.2% | #340 of 387 |
| 3Las Vegas-Henderson-North Las Vegas, NV | 32 | 1,496 | 17.3 | $573K | +5.8% | #357 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pahrump, NV | 86 | 7 | 3.2 | $2.8M | +10.3% | #6 of 504 |
| 2Elko, NV | 73 | 15 | 7.4 | $1.4M | +2.1% | #40 of 504 |
| 3Fallon, NV | 63 | 8 | 8.4 | $1.2M | +1.1% | #123 of 504 |
| 4Gardnerville Ranchos, NV-CA | 49 | 30 | 13.8 | $791K | +0.9% | #265 of 504 |
| 5Winnemucca, NV | 43 | 8 | 11.6 | $835K | 0.0% | #336 of 504 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lyon County, NV | 90 | 6 | 2.5 | $3.9M | +9.5% | #9 of 1,769 |
| 2Nye County, NV | 82 | 7 | 3.2 | $2.8M | +10.3% | #47 of 1,769 |
| 3Elko County, NV | 67 | 15 | 7.6 | $1.3M | +2.1% | #307 of 1,769 |
| 4Churchill County, NV | 57 | 8 | 8.4 | $1.2M | +1.1% | #621 of 1,769 |
| 5Washoe County, NV | 51 | 255 | 12.8 | $834K | +4.4% | #855 of 1,769 |
| 6Douglas County, NV | 49 | 30 | 14.1 | $775K | +1.2% | #935 of 1,769 |
| 7Humboldt County, NV | 39 | 8 | 11.6 | $835K | 0.0% | #1,287 of 1,769 |
| 8Carson City, NV | 38 | 31 | 13.1 | $735K | −0.2% | #1,331 of 1,769 |
| 9Clark County, NV | 35 | 1,496 | 17.3 | $573K | +5.8% | #1,426 of 1,769 |
| White Pine County, NV | Not scored | 2 | 6.0 | $1.5M | −4.5% | |
| Pershing County, NV | Not scored | 1 | 5.8 | $1.5M | −3.2% | |
| Lander County, NV | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Mineral County, NV | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Lincoln County, NV | Not scored | 1 | 5.8 | $1.7M | −2.6% | |
| Storey County, NV | Not scored | 1 | 5.3 | $2M | +3.7% | |
| Eureka County, NV | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Esmeralda County, NV | Not scored | 0 | 0.0 | n/a | −0.8% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in Nevada?
Map listings as of September 2026 show 1,861 spas and skin care studios in Nevada. 167 of them (9%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 410 businesses with payroll classed as other personal care services in 2023, up 39.9% from 2019.
How much do households in Nevada spend on personal care products and services?
About $1.2B a year, or $1,005 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 1,861 spas and skin care studios on map listings, it comes to $649K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 1,202,593 households in Nevada and national spending patterns by income.
How does Nevada compare with the U.S. for spas and skin care studios?
Nevada has 15.5 spas and skin care studios per 10,000 households, 35% above the U.S. rate of 11.5. Spending per studio is $649K, 26% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Nevada would have about 1,379, against 1,861 on map listings. There is one business with payroll in the industry for every 2,933 households, against one for every 4,055 across the U.S. The official count rose 39.9% from 2019 to 2023, against +29.8% for the U.S.
Which market in Nevada has the highest market score for spas and skin care studios?
Among 3 scored metro areas in or partly in Nevada, the Reno metro area scores highest, at 59 (upper middle). Among 5 scored small-town markets in or partly in Nevada, the Pahrump area scores highest, at 86 (high). Among 9 scored counties in Nevada, Lyon County scores highest, at 90 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nevada scores 30 for spas and skin care studios (lower middle), #50 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nevada. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Spas and skin care in other states
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Top markets for spas and skin care studios across the U.S. · All business types in Nevada
Related business types in Nevada
- Salons, barbers and spas5,967 listings
- Hair salons2,651 listings
- Barbershops452 listings
- Nail salons813 listings
Screening a site or an acquisition in Nevada?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.