Market rankings · Kansas
Spas and skin care studios in Kansas
Markets across Kansas ranked by the Groundwork market score for spas and skin care studios, with competitor counts and household spending for each.
- Listings
- 1,067
- 107 chain locations (10%)
- Official establishments
- 226
- +17.1% since 2019
- Household spending a year
- $1.2B
- On personal care products and services
- Listings per 10k households
- 9.1
- 21% below the U.S.
- Spending per listing
- $1.1M
- 25% above the U.S.
- Rank among states
- #13 of 51
- Market score 60 · Upper middle
A site report maps the spas and skin care studios on map listings around any address in Kansas by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 1,067 spas and skin care studios in Kansas. Chain locations make up 10% of them, against 10% across the U.S. That is 9.1 per 10,000 households, 21% below the U.S. rate of 11.5.
Household spending on personal care products and services in Kansas comes to about $1.2B a year: $996 per household, in line with the U.S. average. That works out to $1.1M per studio, 25% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
The official count of businesses with payroll classed as other personal care services in Kansas was 226 in 2023, up 17.1% from 2019. That is one for every 5,195 households, against one for every 4,055 across the U.S. Across the U.S., the count rose 29.8% over the same years. Since fiscal 2022, 30 SBA-backed loans worth $11.8M have gone to businesses classed as other personal care services in Kansas.
Among the 50 states and DC, Kansas ranks #13 for spas and skin care studios, with a Groundwork market score of 60 (upper middle). Of the 7 scored metro areas in or partly in Kansas, the Topeka metro area scores highest (71). Of the 11 scored small-town markets in or partly in Kansas, the McPherson area scores highest (77).
Every market in Kansas for spas and skin care studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Kansas, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Topeka, KS | 71 | 44 | 4.5 | $2.1M | +0.1% | #31 of 387 |
| St. Joseph, MO-KS | 63 | 29 | 6.2 | $1.5M | −2.0% | #70 of 387 |
| Kansas City, MO-KS | 57 | 987 | 11.0 | $958K | +3.4% | #124 of 387 |
| Joplin, MO-KS | 54 | 76 | 9.6 | $925K | +3.9% | #157 of 387 |
| 2Lawrence, KS | 51 | 45 | 8.9 | $1.1M | +1.8% | #180 of 387 |
| 3Manhattan, KS | 46 | 42 | 8.2 | $1.1M | +1.4% | #224 of 387 |
| 4Wichita, KS | 45 | 290 | 11.4 | $845K | +2.4% | #236 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1McPherson, KS | 77 | 5 | 4.1 | $2.4M | −0.4% | #17 of 504 |
| 2Ottawa, KS | 63 | 8 | 7.7 | $1.2M | +1.1% | #121 of 504 |
| 3Garden City, KS | 57 | 8 | 6.0 | $1.6M | −2.1% | #172 of 504 |
| 4Emporia, KS | 55 | 8 | 5.5 | $1.6M | +0.4% | #194 of 504 |
| 5Hutchinson, KS | 53 | 18 | 7.0 | $1.2M | −0.6% | #213 of 504 |
| 6Pittsburg, KS | 50 | 10 | 6.3 | $1.3M | +0.1% | #242 of 504 |
| 7Salina, KS | 46 | 18 | 7.2 | $1.3M | −1.4% | #293 of 504 |
| 8Arkansas City-Winfield, KS | 36 | 11 | 8.2 | $1.1M | −0.4% | #401 of 504 |
| 9Dodge City, KS | 35 | 14 | 11.9 | $800K | −0.6% | #411 of 504 |
| 10Hays, KS | 29 | 15 | 12.2 | $735K | +0.4% | #459 of 504 |
| 11Great Bend, KS | 22 | 12 | 11.6 | $750K | −2.5% | #479 of 504 |
| Liberal, KS | Not scored | 2 | 2.8 | $3.3M | −3.6% | |
| Atchison, KS | Not scored | 0 | 0.0 | n/a | −0.9% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leavenworth County, KS | 78 | 21 | 7.0 | $1.5M | +3.2% | #91 of 1,769 |
| 2Wyandotte County, KS | 77 | 14 | 2.3 | $3.9M | +1.0% | #94 of 1,769 |
| 3Miami County, KS | 77 | 8 | 5.8 | $1.8M | +5.9% | #97 of 1,769 |
| 4Butler County, KS | 72 | 19 | 7.5 | $1.4M | +3.1% | #179 of 1,769 |
| 5McPherson County, KS | 71 | 5 | 4.1 | $2.4M | −0.4% | #188 of 1,769 |
| 6Shawnee County, KS | 66 | 42 | 5.6 | $1.7M | 0.0% | #323 of 1,769 |
| 7Sumner County, KS | 61 | 5 | 5.6 | $1.6M | −0.1% | #469 of 1,769 |
| 8Finney County, KS | 58 | 8 | 6.0 | $1.6M | −2.1% | #573 of 1,769 |
| 9Franklin County, KS | 57 | 8 | 7.7 | $1.2M | +1.1% | #617 of 1,769 |
| 10Geary County, KS | 56 | 6 | 4.2 | $2M | −1.2% | #638 of 1,769 |
| 11Lyon County, KS | 56 | 7 | 5.2 | $1.7M | +0.5% | #641 of 1,769 |
| 12Harvey County, KS | 54 | 10 | 7.3 | $1.3M | −1.2% | #728 of 1,769 |
| 13Reno County, KS | 54 | 18 | 7.0 | $1.2M | −0.6% | #729 of 1,769 |
| 14Montgomery County, KS | 50 | 6 | 4.7 | $1.8M | −3.9% | #861 of 1,769 |
| 15Douglas County, KS | 50 | 45 | 8.9 | $1.1M | +1.8% | #882 of 1,769 |
| 16Crawford County, KS | 47 | 10 | 6.3 | $1.3M | +0.1% | #982 of 1,769 |
| 17Johnson County, KS | 46 | 383 | 15.3 | $795K | +4.2% | #1,032 of 1,769 |
| 18Labette County, KS | 44 | 5 | 6.2 | $1.4M | −2.4% | #1,079 of 1,769 |
| 19Saline County, KS | 43 | 17 | 7.5 | $1.2M | −1.6% | #1,122 of 1,769 |
| 20Sedgwick County, KS | 43 | 256 | 12.4 | $773K | +2.6% | #1,152 of 1,769 |
| 21Cherokee County, KS | 38 | 6 | 7.6 | $1.1M | −1.0% | #1,311 of 1,769 |
| 22Cowley County, KS | 36 | 11 | 8.2 | $1.1M | −0.4% | #1,385 of 1,769 |
| 23Ford County, KS | 35 | 14 | 11.9 | $800K | −0.6% | #1,416 of 1,769 |
| 24Bourbon County, KS | 32 | 6 | 10.3 | $859K | −0.1% | #1,480 of 1,769 |
| 25Ellis County, KS | 27 | 15 | 12.2 | $735K | +0.4% | #1,595 of 1,769 |
Show all 105 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Riley County, KS | 24 | 34 | 12.3 | $744K | +0.8% | #1,648 of 1,769 |
| 27Barton County, KS | 21 | 12 | 11.6 | $750K | −2.5% | #1,678 of 1,769 |
| Pottawatomie County, KS | Not scored | 2 | 2.1 | $5M | +6.9% | |
| Seward County, KS | Not scored | 2 | 2.8 | $3.3M | −3.6% | |
| Dickinson County, KS | Not scored | 3 | 3.7 | $2.5M | +1.4% | |
| Jefferson County, KS | Not scored | 1 | 1.3 | $7.6M | −0.2% | |
| Atchison County, KS | Not scored | 0 | 0.0 | n/a | −0.9% | |
| Osage County, KS | Not scored | 1 | 1.6 | $6.1M | −0.3% | |
| Neosho County, KS | Not scored | 1 | 1.5 | $5.6M | −1.7% | |
| Jackson County, KS | Not scored | 0 | 0.0 | n/a | +1.5% | |
| Allen County, KS | Not scored | 4 | 8.0 | $1.1M | −1.8% | |
| Marion County, KS | Not scored | 2 | 4.2 | $2.1M | −1.3% | |
| Nemaha County, KS | Not scored | 4 | 9.9 | $986K | −2.1% | |
| Marshall County, KS | Not scored | 3 | 7.2 | $1.3M | −1.7% | |
| Linn County, KS | Not scored | 2 | 4.6 | $2M | +3.7% | |
| Rice County, KS | Not scored | 2 | 5.4 | $1.7M | −1.2% | |
| Brown County, KS | Not scored | 1 | 2.6 | $3.5M | −4.0% | |
| Pratt County, KS | Not scored | 4 | 11.5 | $772K | −0.2% | |
| Cloud County, KS | Not scored | 1 | 2.6 | $3.2M | −2.0% | |
| Wilson County, KS | Not scored | 2 | 5.7 | $1.5M | −3.3% | |
| Coffey County, KS | Not scored | 5 | 14.1 | $682K | +1.3% | |
| Clay County, KS | Not scored | 2 | 5.7 | $1.6M | −1.7% | |
| Thomas County, KS | Not scored | 4 | 12.7 | $744K | −2.5% | |
| Anderson County, KS | Not scored | 2 | 6.2 | $1.4M | +2.3% | |
| Doniphan County, KS | Not scored | 1 | 3.7 | $2.6M | +1.7% | |
| Grant County, KS | Not scored | 1 | 4.2 | $2.5M | −4.0% | |
| Kingman County, KS | Not scored | 0 | 0.0 | n/a | −5.4% | |
| Wabaunsee County, KS | Not scored | 0 | 0.0 | n/a | +1.8% | |
| Russell County, KS | Not scored | 1 | 3.2 | $2.7M | −1.4% | |
| Ellsworth County, KS | Not scored | 0 | 0.0 | n/a | −1.7% | |
| Pawnee County, KS | Not scored | 1 | 4.2 | $2.3M | −4.2% | |
| Greenwood County, KS | Not scored | 1 | 3.8 | $2.3M | −2.3% | |
| Sherman County, KS | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Ottawa County, KS | Not scored | 1 | 4.2 | $2.3M | +0.3% | |
| Mitchell County, KS | Not scored | 4 | 14.9 | $613K | −3.2% | |
| Gray County, KS | Not scored | 1 | 4.7 | $2.1M | +0.1% | |
| Washington County, KS | Not scored | 1 | 4.2 | $2.1M | −0.2% | |
| Harper County, KS | Not scored | 0 | 0.0 | n/a | −1.8% | |
| Norton County, KS | Not scored | 2 | 10.0 | $820K | −3.0% | |
| Morris County, KS | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Stevens County, KS | Not scored | 1 | 5.3 | $1.8M | −4.9% | |
| Scott County, KS | Not scored | 0 | 0.0 | n/a | −6.3% | |
| Phillips County, KS | Not scored | 0 | 0.0 | n/a | −4.8% | |
| Rooks County, KS | Not scored | 1 | 4.7 | $1.9M | −4.9% | |
| Republic County, KS | Not scored | 2 | 10.0 | $842K | −0.8% | |
| Barber County, KS | Not scored | 0 | 0.0 | n/a | −2.9% | |
| Stafford County, KS | Not scored | 1 | 6.3 | $1.4M | −1.3% | |
| Meade County, KS | Not scored | 1 | 6.7 | $1.4M | −5.1% | |
| Kearny County, KS | Not scored | 0 | 0.0 | n/a | −2.0% | |
| Haskell County, KS | Not scored | 1 | 7.1 | $1.3M | −4.2% | |
| Smith County, KS | Not scored | 0 | 0.0 | n/a | 0.0% | |
| Osborne County, KS | Not scored | 0 | 0.0 | n/a | −5.8% | |
| Chautauqua County, KS | Not scored | 0 | 0.0 | n/a | −1.9% | |
| Woodson County, KS | Not scored | 0 | 0.0 | n/a | +0.7% | |
| Rush County, KS | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Lincoln County, KS | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Jewell County, KS | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Gove County, KS | Not scored | 1 | 8.6 | $1.1M | −3.0% | |
| Edwards County, KS | Not scored | 0 | 0.0 | n/a | −8.6% | |
| Trego County, KS | Not scored | 0 | 0.0 | n/a | −2.5% | |
| Decatur County, KS | Not scored | 0 | 0.0 | n/a | −1.7% | |
| Logan County, KS | Not scored | 0 | 0.0 | n/a | −2.9% | |
| Ness County, KS | Not scored | 1 | 8.6 | $1.1M | −2.1% | |
| Cheyenne County, KS | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Morton County, KS | Not scored | 1 | 10.3 | $885K | −8.4% | |
| Chase County, KS | Not scored | 1 | 8.7 | $1M | −0.1% | |
| Rawlins County, KS | Not scored | 0 | 0.0 | n/a | −5.3% | |
| Hamilton County, KS | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Elk County, KS | Not scored | 0 | 0.0 | n/a | −0.9% | |
| Sheridan County, KS | Not scored | 1 | 10.1 | $992K | −0.8% | |
| Kiowa County, KS | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Graham County, KS | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Wichita County, KS | Not scored | 0 | 0.0 | n/a | −5.5% | |
| Stanton County, KS | Not scored | 1 | 11.7 | $888K | −4.5% | |
| Clark County, KS | Not scored | 1 | 12.7 | $726K | −3.8% | |
| Comanche County, KS | Not scored | 0 | 0.0 | n/a | −0.4% | |
| Hodgeman County, KS | Not scored | 0 | 0.0 | n/a | −7.0% | |
| Lane County, KS | Not scored | 0 | 0.0 | n/a | −3.8% | |
| Wallace County, KS | Not scored | 0 | 0.0 | n/a | −4.7% | |
| Greeley County, KS | Not scored | 0 | 0.0 | n/a | −7.4% |
Markets with fewer than 5 spas and skin care studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many spas and skin care studios are in Kansas?
Kansas has 1,067 spas and skin care studios on map listings as of September 2026. 107 of them (10%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 226 businesses with payroll classed as other personal care services in 2023, up 17.1% from 2019.
How much do households in Kansas spend on personal care products and services?
About $1.2B a year, or $996 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 1,067 spas and skin care studios on map listings, it comes to $1.1M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 1,174,060 households in Kansas and national spending patterns by income.
How does Kansas compare with the U.S. for spas and skin care studios?
Kansas has 9.1 spas and skin care studios per 10,000 households, 21% below the U.S. rate of 11.5. Spending per studio is $1.1M, 25% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Kansas would have about 1,335, against 1,067 on map listings. There is one business with payroll in the industry for every 5,195 households, against one for every 4,055 across the U.S. The official count rose 17.1% from 2019 to 2023, against +29.8% for the U.S.
Which market in Kansas has the highest market score for spas and skin care studios?
Among 7 scored metro areas in or partly in Kansas, the Topeka metro area scores highest, at 71 (upper middle). Among 11 scored small-town markets in or partly in Kansas, the McPherson area scores highest, at 77 (high). Among 27 scored counties in Kansas, Leavenworth County scores highest, at 78 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kansas scores 60 for spas and skin care studios (upper middle), #13 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kansas. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for spas and skin care studios across the U.S. · All business types in Kansas
Related business types in Kansas
- Salons, barbers and spas4,752 listings
- Hair salons2,565 listings
- Barbershops524 listings
- Nail salons513 listings
Screening a site or an acquisition in Kansas?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.