Groundwork

Beauty and personal care · Small-town market · New York

Spas and skin care studios in the Jamestown-Dunkirk, NY area

The spas and skin care studios in the Jamestown-Dunkirk, NY area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 48 out of 100: Lower middle

Ranked #267 of 504 scored small-town markets
#13 of 14 scored small-town markets based in New York

Listings
36
6 chain locations (17%)
Official establishments
8
Businesses with payroll, 2023
Household spending a year
$45.3M
On personal care products and services · $849 a household
Spending per listing
$1.3M
44% above the U.S.
Listings per 10k households
6.7
42% below the U.S.
Population, 2025
124,126
−2.6% since 2020

See the spas and skin care studios around any address in the Jamestown-Dunkirk area

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Jamestown-Dunkirk area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 36 spas and skin care studios in the Jamestown-Dunkirk area. Chain locations make up 17% of them, against 10% across the U.S. That comes to 6.7 for every 10,000 households, 42% below the U.S. rate of 11.5.

Household spending on personal care products and services in the Jamestown-Dunkirk area comes to about $45.3M a year: $849 per household, 16% below the U.S. average. That is about $1.3M of household spending for each studio on map listings, 44% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.

In 2023, official counts showed 8 businesses with payroll in the Jamestown-Dunkirk area classed as other personal care services. That is one for every 6,674 households, against one for every 4,055 across the U.S.

Population estimates show the Jamestown-Dunkirk area declined 2.6% from 2020 to 2025, against +3.1% for the U.S. For spas and skin care studios, the Jamestown-Dunkirk area has a Groundwork market score of 48 (lower middle): #267 of 504 scored small-town markets and #13 of 14 scored small-town markets based in New York.

How the Jamestown-Dunkirk area compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Jamestown-Dunkirk, NY area compared with New York and the U.S.
MeasureJamestown-Dunkirk areaNew YorkU.S.
Listings per 10k households6.711.311.5
Spending per listing$1.3M$950K$876K
Households per official establishment6,6742,9014,055
Official establishment growth, 2019–2023n/a+2.0%+29.8%
Population growth, 2020–2025−2.6%−0.6%+3.1%
Spending per household on personal care products and services$849$1,070$1,005
Median household income$58,351$85,974$80,734
Groundwork market score4834

Official counts and lending

Businesses

Official establishments, 2019 to 2023
8
Employees, 2023
40
Annual payroll, 2023
$770K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
366 chain locations
Listings at the U.S. rate for this spending
52The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in the Jamestown-Dunkirk area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Jamestown-Dunkirk area

Population, 2025 estimate
124,126−2.6% since 2020
Households
53,393
Median age
43.3
Homes lived in by their owners
69%
Vehicles per household
1.6
Land area
1,060 sq. mi.
People per square mile
118
Median household income
$58,351+24.6% vs. 2015–2019, before inflation
Average household income
$76,000
Median home value
$127,900
Jobs located here
44,855
Daytime population
120,603Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Jamestown-Dunkirk area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of the Jamestown-Dunkirk area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Spas and skin care across New York

Every New York market ranked →

The highest-scoring small-town markets in New York for spas and skin care studios, numbered among those based in New York, with the Jamestown-Dunkirk area marked.

Top small-town markets in New York

Small-town markets in New York ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Monticello, NY83175.4$1.8M+2.7%#9 of 504
2Hudson, NY73134.9$2.1M−2.1%#37 of 504
3Plattsburgh, NY72164.8$2M−2.0%#43 of 504
4Amsterdam, NY7294.6$2M+1.1%#44 of 504
5Batavia, NY72135.2$1.8M+0.2%#46 of 504
6Oneonta, NY69177.3$1.3M+3.8%#72 of 504
7Gloversville, NY6593.9$2.3M−1.6%#98 of 504
8Cortland, NY63105.3$1.7M−1.9%#114 of 504
9Corning, NY62215.4$1.7M−1.6%#126 of 504
10Massena-Ogdensburg, NY59225.3$1.7M−2.5%#148 of 504
13Jamestown-Dunkirk, NY48366.7$1.3M−2.6%#267 of 504

Other business types in the Jamestown-Dunkirk area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in the Jamestown-Dunkirk, NY area?

The Jamestown-Dunkirk area has 36 spas and skin care studios on map listings as of September 2026. 6 of them (17%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 8 businesses with payroll classed as other personal care services in 2023.

How much do households in the Jamestown-Dunkirk, NY area spend on personal care products and services?

About $45.3M a year, or $849 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 36 spas and skin care studios on map listings, it comes to $1.3M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 53,393 households in the Jamestown-Dunkirk area and national spending patterns by income.

How does the Jamestown-Dunkirk, NY area compare with the U.S. for spas and skin care studios?

The Jamestown-Dunkirk area has 6.7 spas and skin care studios per 10,000 households, 42% below the U.S. rate of 11.5. Spending per studio is $1.3M, 44% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, the Jamestown-Dunkirk area would have about 52, against 36 on map listings. There is one business with payroll in the industry for every 6,674 households, against one for every 4,055 across the U.S.

How fast is the Jamestown-Dunkirk, NY area growing?

Population estimates put the Jamestown-Dunkirk area at 124,126 people in 2025, down 2.6% since 2020, against +3.1% for the U.S. It has 53,393 households. Median household income in the Jamestown-Dunkirk area is $58,351, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Jamestown-Dunkirk area scores 48 for spas and skin care studios (lower middle), #267 of 504 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Jamestown-Dunkirk area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in the Jamestown-Dunkirk area

Screening a site or an acquisition in the Jamestown-Dunkirk area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Jamestown-Dunkirk area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.