Beauty and personal care · County · New York
Spas and skin care studios in Kings County, NY
How Kings County, NY compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #908 of 1,769 scored counties
#41 of 59 scored counties in New York
- Listings
- 787
- 58 chain locations (7%)
- Official establishments
- 311
- +9.9% since 2019
- Household spending a year
- $1.1B
- On personal care products and services · $1,043 a household
- Spending per listing
- $1.3M
- 53% above the U.S.
- Listings per 10k households
- 7.8
- 32% below the U.S.
- Population, 2025
- 2,653,963
- −2.5% since 2020
See the spas and skin care studios around any address in Kings County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kings County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 787 spas and skin care studios in Kings County. Chain locations make up 7% of them, against 10% across the U.S. Per 10,000 households, that is 7.8, 32% below the U.S. rate of 11.5.
Households in Kings County spend about $1.1B a year on personal care products and services, or $1,043 per household, 4% above the U.S. average. Spread across 787 spas and skin care studios, that is $1.3M per studio, 53% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 311 businesses with payroll in Kings County classed as other personal care services, up 9.9% from 2019. That is one for every 3,247 households, against one for every 4,055 across the U.S. Since fiscal 2022, 18 SBA-backed loans worth $2.9M have gone to businesses classed as other personal care services in Kings County.
Population estimates show Kings County declined 2.5% from 2020 to 2025, against +3.1% for the U.S. For spas and skin care studios, Kings County has a Groundwork market score of 49 (lower middle): #908 of 1,769 scored counties and #41 of 59 scored counties in New York.
How Kings County compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kings County | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.8 | 11.3 | 11.5 |
| Spending per listing | $1.3M | $950K | $876K |
| Households per official establishment | 3,247 | 2,901 | 4,055 |
| Official establishment growth, 2019–2023 | +9.9% | +2.0% | +29.8% |
| Population growth, 2020–2025 | −2.5% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $1,043 | $1,070 | $1,005 |
| Median household income | $80,263 | $85,974 | $80,734 |
| Groundwork market score | 49 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 283 → 311+9.9% over the period
- Employees, 2023
- 1,134
- Annual payroll, 2023
- $36.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 78758 chain locations
- Listings at the U.S. rate for this spending
- 1,203The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 18
- Amount
- $2.9M
SBA-backed loans to businesses classed as other personal care services in Kings County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kings County
- Population, 2025 estimate
- 2,653,963−2.5% since 2020
- Households
- 1,009,927
- Median age
- 37.7
- Homes lived in by their owners
- 30%
- Vehicles per household
- 0.6
- Land area
- 69 sq. mi.
- People per square mile
- 37,927
- Median household income
- $80,263+33.3% vs. 2015–2019, before inflation
- Average household income
- $123,376
- Median home value
- $905,000
- Jobs located here
- 883,599
- Daytime population
- 2,304,140Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kings County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Kings County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across New York
Every New York market ranked →The highest-scoring counties in New York for spas and skin care studios, numbered among those based in New York, with Kings County marked.
Top counties in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Schenectady County, NY | 84 | 38 | 5.7 | $1.8M | +3.0% | #40 of 1,769 |
| 2Sullivan County, NY | 76 | 17 | 5.4 | $1.8M | +2.7% | #106 of 1,769 |
| 3Rensselaer County, NY | 76 | 41 | 6.1 | $1.7M | −0.2% | #108 of 1,769 |
| 4Schoharie County, NY | 71 | 5 | 3.9 | $2.4M | +1.4% | #187 of 1,769 |
| 5Columbia County, NY | 70 | 13 | 4.9 | $2.1M | −2.1% | #204 of 1,769 |
| 6Clinton County, NY | 70 | 16 | 4.8 | $2M | −2.0% | #208 of 1,769 |
| 7Oswego County, NY | 70 | 28 | 5.9 | $1.6M | +1.0% | #218 of 1,769 |
| 8Wayne County, NY | 69 | 14 | 3.6 | $2.6M | +0.1% | #237 of 1,769 |
| 9Delaware County, NY | 67 | 6 | 3.1 | $2.9M | +0.2% | #283 of 1,769 |
| 10Montgomery County, NY | 66 | 9 | 4.6 | $2M | +1.1% | #316 of 1,769 |
| 41Kings County, NY | 49 | 787 | 7.8 | $1.3M | −2.5% | #908 of 1,769 |
Other business types in Kings County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas41
- Hair salons51
- Barbershops38
- Nail salons33
- Spas and skin care49
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Kings County, NY?
There are 787 spas and skin care studios on map listings in Kings County as of September 2026. 58 of them (7%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 311 businesses with payroll classed as other personal care services in 2023, up 9.9% from 2019.
How much do households in Kings County, NY spend on personal care products and services?
About $1.1B a year, or $1,043 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 787 spas and skin care studios on map listings, it comes to $1.3M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 1,009,927 households in Kings County and national spending patterns by income.
How does Kings County, NY compare with the U.S. for spas and skin care studios?
Kings County has 7.8 spas and skin care studios per 10,000 households, 32% below the U.S. rate of 11.5. Spending per studio is $1.3M, 53% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Kings County would have about 1,203, against 787 on map listings. There is one business with payroll in the industry for every 3,247 households, against one for every 4,055 across the U.S. The official count rose 9.9% from 2019 to 2023, against +29.8% for the U.S.
How fast is Kings County, NY growing?
Population estimates put Kings County at 2,653,963 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 1,009,927 households. Median household income in Kings County is $80,263, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kings County scores 49 for spas and skin care studios (lower middle), #908 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kings County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Kings County
Screening a site or an acquisition in Kings County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kings County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.